2. Bettner Saxophones and Music

3. Description of business  Sole Proprietorship  Saxophone and Jazz music store  Love of Music  Provide saxophones and music  Located at 3304 East main Street

4. Objectives  Educate people  Help people find what they need

5. BUSINESS STRATEGIES SET LONG TERM, MEDIUM, AND SHORT TERM GOALS. Strengths  Experienced part-time musicians  Great inventory for a new musician  Great sized office space Weaknesses  Location of business  Lack of business experience Opportunities  Part time employment opportunity  Opportunity to teach new musicians Threats  Neighboring music stores in Richmond area  finances

6. Products/services Wide variety of saxes Variety of accessories Private lessons

7. PRICES Alto Saxes New: $900 to $1,000 (depending on brand) Used: $400 to $600 (depending on brand and condition) Soprano Saxes New: $1,500 to $2,000 (depending on brand) Used: $500 to $1,000 (depending on brand and condition) Tenor SaxesNew: $1,800 to $2,500 (depending on brand) Used: $1,000 to $1,500 (depending on brand and condition) Baritone Saxes New:$5,000 to $6,000 (depending on brand) Used: $3,000 to $4,500 (depending on brand and condition) Ligatures$10.00 to $20.00All saxes Reeds $30.00 (30 count 3 reeds) $20.00 (20 count 3 reeds) $10.00 (10 count 3 reeds) $5.00 (5 count 3 reeds) $30.00 (30 count 2 ½ reeds) $30.00 (30 count 2 reeds) $20.00 (20 count 2 ½ reeds) $20.00 (20 count 2 reeds) $10.00 (10 count 2 ½ reeds) $10.00 (10 count 2 reeds) $5.00 (5 count 2 ½ reeds) $5.00 (5 count 2 reeds) mouthpiecesFor all saxes4c- $20.00 (all brands) 5c- $40.00 (all brands)

8. Prices Music Standard of excellence beginning book- $5.00 Fundamental Changes: Soloing for Jazz Saxophone: Soprano, Alto, Tenor and Baritone Sax. $15.00 Essential Elements: Jazz Ensemble- $10.00 Famous Saxophone Solos: from R&B, Pop and Smooth Jazz. $5.00 10 easy jazz duets. $6.00 The real book- Bb. $20.00 The real book-Eb. $20.00 Sittin' In With The Big Band Jazz Ensemble $10.00 Sheet music searched for at the store online- prices vary on sites and types of music. Private lessons$5.00 per hour, goes to employee giving lessons

9. Owner: Colin Bettner managers staff (expierenced musicians, part time)

10. Marketing Analysis  Target Market?  Pricing policy  Competition?

11. FINANCIAL ANALYSIS Storefront3304 East Main street$2,429/Month+$100 reg. cost Furniture 2 couches, 2 desktop with monitors, and 2 desks $1,997.97 ElectricityJust Energy$301 per therm fixed rate gasJust Energy$301 per therm fixed rate Water-$6.48Sewage-$20.63Tax-.45Total:$27.56 Total start-up cost$5,156.53

12. SUPPORTING DOCUMENTATION