1. An overview of Greater Bristol's Cycling City programme

2. When did you last ride a bike?

3. 1. Context Health Environment Transport Peak Oil & Carbon Bristol 20:20 Vision 3. Outcomes Engineering Education Encouragement Enforcement Evaluation 2. Cycling 20 years of work Cycling City £22.4m What works? Urban Bristol area 4. Future SAP Cycling Strategy Local Transport Plan Local Sustainable Transport Fund Active Bristol

4. Health Obesity (1 in 4 obese, 2 in 3 over-weight)‏ Diabetes Coronary Heart Disease Cancer Mental Health Being inactive is as risky to health as smoking Adding habitual physical activity is the single most effective measure to reducing ill-health and premature death Regular cyclists are as fit as non-cyclists who are 10 years younger Taking up cycling make cycling makes you fitter, stronger, more self-confident and less stressed. You'll sleep better and have enhanced well-being Staff absence costs Bristol businesses £333 million a year

5. Child friendly communities 1:5 chance of becoming obese 1:7 chance of contracting asthma 1:20 chance of suffering from diabetes 1:16,800 chance of being involved in a road traffic accident

6. Delivering on the Active Bristol Physical Activity Charter 1.Increase Physical activity 2.Communities and neighbourhoods 3.Active Travel 4.Facilities and spaces 5.Urban environment 6.Work and employment 7.What works 8.Information and resources

7. ‘The potential benefits of physical activity to health are huge. If a medication existed which had a similar effect, it would be regarded as a “wonder drug” or “miracle cure”.’ Sir Liam Donaldson – Chief Medical Officer (Annual Report of the Chief Medical Officer 2009, Department of Health, March 2010)‏

8. Environment Noise Air Quality Climate Change Liveable City Over 100,000 people (including 13,000 children) live in areas that fail to meet the Government’s health-based air quality targets. The majority of pollution in Bristol comes from road traffic. Bristol has adopted targets to cut CO2 emissions in the city by 40% by 2020 and 80% by 2050, from a 2005 baseline. Bristol’s carbon footprint is around 2.3 million tonnes CO2 per year or 6 tonnes per capita. The major sources are energy use in homes (37%), industrial and commercial energy use (35%) and road transport (18%)‏

15. Transport Congestion Road Danger Reduction Mobility Peak Oil The cost of congestion in Bristol each year is £350 million and 21% of commuting time in Bristol is spent stationary 21% of Bristol households don't have access to a car. In Bristol 34% of adults own a bike, and 86% of children. 26% of adults and 81% of children had ridden the bike in the last year 50% of total trips made in Bristol are less than 5km and there are 45,000 car trips of less than 5km to work each day 5% of trips in Bristol are by bike, while 20% of travel to work is by foot or bike

16. More information at: www.betterbybike.info/softer-measures Segmented Target Markets  Most daily bicycle trips are less than 5km  Focus on areas where majority of car journeys are less than 5km  Target with a range of promotional material and offer a range of product (infrastructure and softer measures)‏

18. 1. Context Health Environment Transport Peak Oil & Carbon Bristol 20:20 Vision 3. Outcomes Engineering Education Encouragement Enforcement Evaluation 2. Cycling 20 years of work Cycling City £22.4m What works? Urban Bristol area 4. Future SAP Cycling Strategy Local Transport Plan Local Sustainable Transport Fund Active Bristol

19. Vision  More people cycling, more safely, more often.  To embed cycling as a real choice for short journeys within the whole of Bristol.  Make Bristol a civilised cycling city where people want to live and work.

20. Infrastructure New or improved cycle paths Lots more cycle parking Smarter travel choices Workplaces and communities Households Schools Bike It schools Bikeability training Promotion and events Citywide and local events Advertising and marketing Cycling City Key elements

21. Funding  1 st year (2008/09): £1.2m  2 nd year (2009/10): £5.8m  3 rd year (2010/11): £4.4m

23. New traffic free routes

24. Improved traffic free routes

25. On road routes

26. Greater Bristol Bus Network

27. Cycle Parking Signed Routes

28. 20 mph Areas

29. Pinch points and Contraflows

30. Events: Bristol's Biggest Bike Ride

31. Cycle Festival and Carnival

32. Promotion and PR

33. Roadshow

34. Training

35. Schools

36. Business

37. Recycled bikes - BikeBack  with HM Prison, Lifecycle & Sofa Project Police  Conditional cautioning  Bike tagging NHS  Heavily involved and providing funds and seconded staff UWE  Academic support eg marketing Partnerships

38. Stakeholders

39. 1. Context Health Environment Transport Peak Oil & Carbon Bristol 20:20 Vision 3. Outcomes Engineering Education Encouragement Enforcement Evaluation 2. Cycling 20 years of work Cycling City £22.4m What works? Urban Bristol area 4. Future SAP Cycling Strategy Local Transport Plan Local Sustainable Transport Fund Active Bristol

40. Outputs 13 miles of new track 18 miles of improved track 21 miles of on-road improvements 2,000 new cycle parking stands 20mph areas covering 35k households - 20% of the city 15,000 children Bikeability trained 55 businesses 450 cycle events 1000 adult cycle training 40,000 Bristol cyclists maps sent out in 2009

41. Outcomes Cycling increasing at 14% a year, from 8% 30% increase in cycling to work. Now 9.8% from 6.5% Increase in use on some routes up 44% in a year Doubled level of cycling to school Close to 1 in 5 people cycle to work in 4 wards

42. Integrated marketing Attractive linear maps Targeted Direct Marketing Extra “above the line” advertising Deploy Roadshow cycling advisers at key business and leisure attractors along the route Schools Bikeability and events

43. 1. Context Health Environment Transport Peak Oil & Carbon Bristol 20:20 Vision 3. Outcomes Engineering Education Encouragement Enforcement Evaluation 2. Cycling 20 years of work Cycling City £22.4m What works? Urban Bristol area 4. Future SAP Cycling Strategy Local Transport Plan Local Sustainable Transport Fund Active Bristol

44. Stakeholder Advisory Panel Cycling Strategy Sustained investment Phased and targeted approach Factors in determining phasing Obesity occasional cyclists existing and new infrastructure

45. Local Sustainable Transport Fund A: Low Carbon Commuting C: Transitions to Low Carbon Lifestyles B: Active and Sustainable Communities Economy (Purpose)‏ People Place

46. Local Sustainable Transport Fund West of England Large Project bid £50million over 4 years £5 million Key Component in 2011/12 18 th April for Key Component bid 6 th June for initial Large Project bid End of June decision on key component End of July large project shortlist 20 th Dec business case for large project June 2012 decision for large project

47. Key lessons Strategic context and leadership It's not just cycling Long term transformation Know your customers Can’t please all of the people Good research Hearts and minds Not just engineering Face to face interaction Partners and stakeholders

48. Thank you Eric Booth Cycling City www.betterbybike.info