1. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT Mobile Telephony for Innovative Supply Chains ITC’s experience in Africa

2. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 2.2. Why mobile telephony? Mobile phone boom in Africa Source : ITU, 2006 1998 120 80 40 0 Million users, from 1998 to 2005 Fixed phone Internet Mobile phone 2005

3. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 3.3. The roles mobiles can play Communication & business information Internal business systems e-Commerce, or m-Commerce…

4. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 4.4. Mobiles brings balance in market information access Real-time market information for exporting SME tradeathand affairesmobiles

5. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 5.5. Supply chains perspective Farmer ExporterTransporterRetailerConsumer Whosale reseller

6. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 6.6. Two ITC mobile services for exporters Product prices on foreign markets De: AffairesMob Rungis du 21.05.2007 MANGUE Kent Mali avion carton Euros le kg moy: 3.00 mini: 2.80 maxi: 3.50 (Source SNM) marketPrices Sent by: MEBF La Maison de l'Entreprise vous convie au séminaire sur le management de la nouvelle entreprise le 10/04/07 à partir de 15h30 à l'EPC de la CCIA-BF. Coupon exigé Source: Content: Marketplaces Business opportunities Brief market reports Information on events marketAlerts Source: Content: Local Trade Support Inst.

7. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 7.7. Supply chains perspective FarmerExporterTransporter Whosale reseller RetailerConsumer tradeathand Industrialized countryEmerging country marketPrices Exporter marketAlerts

8. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 8.8. Improving SME business environment Improving SME business environment marketPrices added-value  Access to real-time business information  Strengthen food suppliers on their value-chain marketAlerts added-value  Gives access to business opportunities  Gives access to local business intelligence

9. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 9.9. Costs / Benefits 1,000 SMS = USD 49 Beneficiaries need to have a mobile phone Projects like Trade at Hand need to be done with a self-sustaining objective Local champions need to maintain the innovation dynamic Exporters negotiate better deals and improve their market approach TSI are empowered with a tool to reach directly the private sector and be heard Beneficiaries learn to improve their situation with locally available technologies

10. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 10. Lessons learned Telecom operators’ interconnections SMS-centre's international coverage Local limitations in purchasing capacities (bulk sms) Exporters invent ways to avoid paying for the service (… but not to miss the information!)

11. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 11. Future directions… PC laptops become smaller and phones acquire more and more computer capabilities (Many more mobile applications to come!) The size of the mobile-transaction market (m-commerce) will probably surprise us All Trade Support Institutions from emerging countries can be more efficient with Web-to-SMS technology

12. Geneva, 24 May 2007ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 12. Thank you for your attention a practical aid-for-trade solution tradeathand