2. PIZZADVD Dinner and a Movie is a PIZZA and new release DVD take-out and delivery service. Our product and service offerings include the option to have a large pizza and a new release DVD all from the same store. PASSION SUCCESS We are certain that our PASSION for the idea behind this company will show through in all of our business practices and lead to customer loyalty and SUCCESS.

3. UNIQUE, CONVENIENT, and AFFORDABLE Dinner and a Movie is committed to satisfying the needs of its customers by providing a UNIQUE, CONVENIENT, and AFFORDABLE entertainment and pizza delivery service that guarantees delicious food, quality new release movies with an extensive selection, and friendly service performed in a timely fashion. PREMIER We aim to be the PREMIER firm in our market niche constantly generating competition in the area and returns for owners.

4. Environmental Risks: Environmental Risks: succeeding over our competitors, cyclical changes in the economy, regulatory factors, seasonal changes Process Risks: Process Risks: positive reputation, employment security, legal liability Information for Decision Making risks: Information for Decision Making risks: credibility of accountants, utilization of Web site, implementation of marketing strategy, purchase decisions

5. efficient flexible We must be sure that our operations are efficient and flexible enough to quickly change in the event of a problem. positive We plan to create a positive perception of our business through high quality advertising. train We will extensively train our employees in order to avoid multiple risks.

6. Owners: Ivanna Albright, Andrea Chelariu, Christopher Klenk, Lindsay Taylor Manager 1 (salary starting at $30,000) 8 Employees ($7.50 per hour) Manager 2 (salary starting at $30,000) 7 Employees ($7.50 per hour)

7. Techniques: Environmental scanning Surveying our fellow colleagues Analyzing and testing some competitor’s products

8. Target Market Target Market : Families College Students Survey Results Survey Results : New release DVD’s and price ~There is a large unfulfilled market demand for our company’s products and services.

9. Advertising Campaign: Slogan: “Perfect night delivered to your door.” customer loyalty. We anticipate that our high quality advertising along with our high quality product will not only entice customers to spread the word about our business, but also lead to customer loyalty. Grand Opening promotions: Flyers coupons Other Promotions: Student Discount Club DVD card Yellow page listing

10. Pizza Leaders:Movie Rental Leaders: Pizza Leaders: Movie Rental Leaders: Domino’s Blockbuster Garrett Hill Hollywood Campus Corner TLA Peace a Pizza

11. $3.00 $3.00 24 hrs $4.00 $4.00 3 days

12. Differentiation Dual Service Quality and Consistency Ahead in Industry Changes Technology, Use of Web site Easy Drop Off Points

13. Market TrendsChanges in Forces Population Technology Economy Regulation Entry Barriers Efficient Training Quality

15. BehaviorPer UnitVolumeTotal Sales Price$16.38 Variable Cost $1.88 Cont. Margin $14.5035,896($520,530) Fixed Cost$520,530 Net Income$0 BehaviorPer UnitVolumeTotal Sales Price$18.34 Variable Cost $2.34 Cont. Margin $16.0032,537($520,530) Fixed Cost$520,530 Net Income$0

17. CurrentRatio InventoryTurnover ProfitMargin Return on Equity 2004 2005 2006 Industry 0 4.04 28 days -16% 49%4% 22 days -191% 1.88 18 days 8.8% 53% 1.9 1.5% 21 days 64%

18. We have developed a three step system to utilize our E-Business capabilities as best as possible. Step 1: Step 1: use our Web site to promote awareness of our menu, membership and movie listings. Step 2: Step 2: online ordering for delivery and take-out Step 3: Step 3: secure server with the availability of credit card payments and transactions. 5 year goal: 5 year goal: completely integrated database