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Volunteers are our best friends: How Volunteers can make a difference Gina Tan Principal, Tangible Strategies, Inc For Membership Development.

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Presentation on theme: "Volunteers are our best friends: How Volunteers can make a difference Gina Tan Principal, Tangible Strategies, Inc For Membership Development."— Presentation transcript:

1 Volunteers are our best friends: How Volunteers can make a difference Gina Tan Principal, Tangible Strategies, Inc For Membership Development

2 Volunteer participation Many successful membership programs rely heavily on volunteer participation to keep the program goingMany successful membership programs rely heavily on volunteer participation to keep the program going Volunteers ran the membership program at the Pacific Asia Museum for 10 years, prior to the hiring of their first Membership CoordinatorVolunteers ran the membership program at the Pacific Asia Museum for 10 years, prior to the hiring of their first Membership Coordinator Volunteers can directly contribute to the success of a membership programVolunteers can directly contribute to the success of a membership program Case studies will present examples of volunteer contributions to successful membership programsCase studies will present examples of volunteer contributions to successful membership programs

3 Yosemite Association Established in 1923, the oldest cooperating association created in support of a National Park in the United StatesEstablished in 1923, the oldest cooperating association created in support of a National Park in the United States Manages the bookstore and visitor center in Yosemite National Park, publishes books on YosemiteManages the bookstore and visitor center in Yosemite National Park, publishes books on Yosemite Members receive discounts on bookstore purchases and outdoor programs, subscription to Yosemite JournalMembers receive discounts on bookstore purchases and outdoor programs, subscription to Yosemite Journal Size of membership base: 6,000 (2003)-11,000 (2008)Size of membership base: 6,000 (2003)-11,000 (2008)

4 Volunteer contribution at the Yosemite association Staffing the Visitor Centers and BookstoresStaffing the Visitor Centers and Bookstores Volunteers are responsible for selling approximately 2,000-3,000 members annuallyVolunteers are responsible for selling approximately 2,000-3,000 members annually They camp in Yosemite for weeks and months to provide daily supportThey camp in Yosemite for weeks and months to provide daily support Board of TrusteesBoard of Trustees Membership and Development Committee oversees memberships activities and programsMembership and Development Committee oversees memberships activities and programs Was instrumental in growing membership from 6,000- 11,000 in 5 yearsWas instrumental in growing membership from 6,000- 11,000 in 5 years

5 Fine Arts Museums of San Francisco Membership Size: 40,000 (1998), 81,000 (2006)Membership Size: 40,000 (1998), 81,000 (2006) Membership benefits include free admission to the de Young Museum and Legion of Honor.Membership benefits include free admission to the de Young Museum and Legion of Honor. Volunteers provided:Volunteers provided: Office support, 5 days a weeks.Office support, 5 days a weeks. Onsite sales. Assisted onsite membership sales staffOnsite sales. Assisted onsite membership sales staff Membership events: 12 events annually. 16 days of events over 6 month period during de Young OpeningMembership events: 12 events annually. 16 days of events over 6 month period during de Young Opening

6 ArtPoint, the Young Proffessionals group Largest young professionals group in San FranciscoLargest young professionals group in San Francisco Volunteer Board works with one full-time staff personVolunteer Board works with one full-time staff person Meets monthlyMeets monthly Plans 9-10 events annually plus larger benefit eventPlans 9-10 events annually plus larger benefit event Provides staffing for all events and solicits donations and sponsorshipsProvides staffing for all events and solicits donations and sponsorships Surplus from benefit events has provided support for exhibition sponsorshipSurplus from benefit events has provided support for exhibition sponsorship

7 Capital campaign for the de young museum $200 million capital campaign, raised entirely from private funds$200 million capital campaign, raised entirely from private funds Volunteer participation:Volunteer participation: Strong leadership and direct solicitation by the President of the Board of Trustees (nearly 70% of all funds raised)Strong leadership and direct solicitation by the President of the Board of Trustees (nearly 70% of all funds raised) Volunteer fundraising committeesVolunteer fundraising committees Community involvement: school participationCommunity involvement: school participation Support groups: Docents, museum volunteers and Auxiliary groupsSupport groups: Docents, museum volunteers and Auxiliary groups

8 Questions? Gina Tan Principal, Tangible Strategies, Inc For Membership Development gina@tangible-strategies.com 650-776-4873


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