1. EDWARD JOHNSTON 1872 - 1944 Credited for reviving the art of modern penmanship Devised the simply crafted round calligraphic handwriting style called foundational hand Designed the London Underground logo using the san-serif Johnston typeface he created

2. HENRY WOLF 1925 - 2005 Esquire Art Director - 1952

3. Harper’s Bazaar Art Director 1958 Created simple and striking imagery for magazine covers conveying a visual idea.

4. This image from a Karastan Rugs campaign, was honored in PDN's 20th anniversary issue as one of the most memorable campaigns from 1980-2000. Created over 500 television commercials and nine films

5. PAUL RAND 1914 - 1996 Best known for his corporate logo design. One of the originators of the Swiss typographic style. Direction Magazine 1940 cover Red drops are percieved as seasonal decoration and/or blood.

6. Rand was rumored to charge $100,000 for a single corporate logo in the 80’s and 90’s

7. WOLFGANG WEINGART New Wave Typography Experimental Typography Contributed to Typographic journals and magazines New Wave refers to an approach to typography that actively defies strict grid- based organizing conventions. Characteristics include inconsistent letterspacing, varying typeweights within single words and type set at unusual angles.

8. Typographic process

9. PIET ZWART 1885-1977 Dutch graphic, industrial, and furniture designer Drukkerij Trio (Trio printers) 1931, Page from booklet Pioneer of modern Typography Used principles of Constructivism and “De Stijl””

10. Verloop Lithograph 1923

11. Best known for his work with Nederlandse Kabelfabreik (The Dutch Cable Factory and the Dutch Postal Telegraph and Telephone.

12. HERB LUBALIN 1918 - 1981 Advertising and editorial design, symbol and typeface design, posters and packaging “Abandoned traditional typographic rules and practice and looked at alphabetic characters as both visual form and message communication.” Concept + visual form = typogram - a brief visual, typographic poem.

13. Cover for Upper and Lower Case Journal 1974

14. (70’s)

15. ROSMARIE TISSI 1937- Swiss graphic designer Partners with Siegfried Odermatt “…combines the disciplined and sometimes rigid approach of “swiss style” with playful and colorful experimentation.”

17. Sinaloa Font Family (80’s)

18. GUNTER RAMBOW 1938 - 1996 Of Frankfurt Germany Rambow used manipulated photographic images and printed them in black and white to create statements of poetry presented in a metaphysical documentary way.

19. South African Roulette Theater Poster 1988 Poster for the play Die Hamletmaschine 1980

20. Ansel Adams Best known for his black and white photographs of the American West. The Tetons and the Snake River Grand Teton National Park 1942 Moon and Half Dome Yosemite National Park 1941

21. Diane Arbus Portraits of people on the fringes of society Unconventional poses and settings Square format Commited suicide in1970 Identical twins, 1967

22. Child with hand grenade in Central Park 1962

23. Jewish giant at home with his parents in the Bronx, New York 1970

24. James Nachtwey Photojournalist Images from the Vietnam War and Civil Rights movement in the 60’s were significant in his decision to become a photographer Has worked with TIME Magazine Injured in 2003 covering the US invasion of Iraq Rwanda 1994 Survivor of Hutu death camp

25. Afghanistan 1996 Mourning a brother killed by a Taliban rocket

26. Ground Zero 2001 New York

27. Annie Leibovitz Portrait photographer Started working with Rolling Stone magazine in 1970 and became the lead portrait photographer for Vanity Fair in 1983. Famous photographs John Lennon and Yoko Ono - December 8, 1980 taken hours before Lennon was murdered Artist Christo fully wrapped (his face is not visible) Bruce Springsteen - Born in the USA album cover