1. COACHING ACCREDITATION Jacinta Hargadon www.associationforcoaching.com

2. Agenda What is Coaching Accreditation? Professional Coaching bodies: AC/ICF/ EMCC/ APECs General Market Perspective on Coaching Aims and Key Principals of AC Coach Accreditation AC Coaching Competencies Eligibility Application Elements How it Works Q&A

3. Coaching Accreditation? ‘Accreditation’ simply means the giving of approval or credit by an awarding body.

4. Awarding bodies for Coaching The International Coach Federation (ICF), The Association for Coaching (AC) The European Mentoring and Coaching Council, (EMCC) etc!

5. Coaching ‘accreditation’? The professional coaching organisations – e.g. AC, ICF, EMCC offer accreditation to individual members, ICF’s accreditation is getting certified through their ‘Credentialing’ process The professional bodies each provide a list of accredited (or approved) coaching training course providers.

6. The ICF The ICF was founded in 1995, created Core Competencies and built a Code of Ethics. ICF also defined curriculum standards (accreditation), to ensure consistency in coach training, and developed an ICF Credentialing system, requiring renewal every 3 years. 3 levels of membership: Coach member (completed or enrolled in 60 hour coach specific training) / Holds an ICF credential. Membership is around 21,000.

7. Association for Coaching (AC) The Association for Coaching® (AC) is an independent, and not-for-profit professional body dedicated to promoting best practice and raising the awareness and standards of coaching, worldwide. 3,900 members in 40 countries worldwide Differentiation in individual membership categories: - Affiliate, Associate, Member. - Members can be Individual, Organisation, Corporate

8. The EMCC The European Mentoring & Coaching Council Founded in 1992. An EMCC in Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Morocco, Netherlands, Poland, Romania, Serbia, Spain, Sweden, Switzerland, Turkey, Ukraine, UK. Affiliates – They also have direct members from other European countries (and from around the world) where an EMCC has not yet been established. 5,000+ members in 67 countries.

9. Other coaching bodies Association for Professional Executive Coaching and Supervision (APECS) International Institute of Coaching & Mentoring (IIC&M) Special Group in Coaching Psychology (SGCP) To be a SGCP member, a coach must first be a member of the British Psychological Society (BPS). Special Group in Coaching Psychology (SGCP) NLP The Association for NLP (ANLP) The Association for Neuro Linguistic Programming (ANLP) is a UK Association for NLP Professionals. The Association for NLP (ANLP) NLP Association of Excellence (NLPEA) International NLP Trainers Association (INLPTA) International NLP Trainers Association (INLPTA) NLP Association of Excellence (NLPEA) International NLP Trainers Association (INLPTA) This list of professional organisations is not exhaustive!

10. Which Coaching body ? ICF - http://www.coachfederation.org/credential/? navItemNumber=502 http://www.coachfederation.org/credential/? navItemNumber=502 EMCC - http://www.emccouncil.org/eu/en/accreditati on/eia http://www.emccouncil.org/eu/en/accreditati on/eia

11. General Market Perspective “In an industry where there is no restriction, anyone can call themselves a Coach or create a programme to train and certify Coaches.” (Brennan & Whybrow in Passmore, 2010, Ed 2) Fragmented market and differing standards and quality Greater client awareness of what they are purchasing Clients ask: What do I need to do to find and select a Coach? How do I know whether the Coach is any good?

12. Finding a good Coach What do I need to do to find and select a Coach? How do I know whether the Coach is any good?

13. The Market Perspective More new entrant coaches to the market - How does a Coach stand out from 40,000 Business Coaches in the world? (Bresser, 2008-09) Accreditation strengthens the profession by setting the standards relating to the quality of work a buyer can expect (Amstat, 2007) Certification by an independent professional body gives the Coach, as well as the public, an unbiased measure of skill that ensures both that the schools are training well and the student is learning well (Krigbaum, 2006).

14. ICF – reasons why! ICF research has revealed several reasons coaches benefit from getting a credential. According to: - the 2012 ICF Global Coaching Study, credentialed coaches reported a higher-than-average income worldwide compared to non-credentialed-coaches, with the exception of the Middle East and Africa. - the 2010 ICF Global Consumer Awareness Study, clients who worked with an ICF Credentialed Coach were more likely to be satisfied with their coaching experience and recommend coaching to others. - the 2010 ICF Global Consumer Awareness Study, 84% of adult consumers who had experienced a coaching relationship reported that it was important for coaches to hold a credential.

15. Three Key Principles of AC Coach Accreditation Differentiating Inclusive Developmental

16. Differentiating Demonstrates Coach’s professionalism and commitment to standards and professional development Reassures Coaching Users and Buyers Gives credibility to the Coach that a Coach is working effectively and adds differentiation in a busy marketplace. Confirms a Coach is fit to practise, working effectively across all AC Coaching Competencies.

17. Differentiating How can you differentiate yourself from other Coaches?

18. Inclusive Open to all Coaches regardless of coach training, experience or coaching approach, through 2 schemes: ACCREDITED EXECUTIVE COACH for Coaches working in an organisational context, externally or internally ACCREDITED COACH SCHEME for Coaches working in all other settings, including personal and life coaching

19. Inclusive 4 levels for coaches and executive coaches dependent on experience and competence: FOUNDATION COACH/FOUNDATION EXECUTIVE COACH COACH/EXECUTIVE COACH PROFESSIONAL COACH/PROFESSIONAL EXECUTIVE COACH MASTER COACH/MASTER EXECUTIVE COACH

20. Developmental Coaches report: completing the application stimulates deep personal reflection opportunity for new insights and personal growth focuses Coaches on their next developmental steps and actions through PDP get really useful developmental feedback from assessors

21. Developmental How do you develop yourself as a coach?

22. Working to standards The AC offers accreditation to AC coach members, indicating to potential users of coaching that a coach is working effectively to the comprehensive AC Competency FrameworkAC Competency Framework

23. AC Coaching Competencies 1.Meeting ethical, legal and professional guidelines 2.Establishing the coaching agreement and outcomes 3.Establishing a trust-based relationship with the client

24. AC Coaching Competencies 4. Managing self and maintaining coaching presence 5. Communicating effectively 6. Raising awareness and insight

25. AC Coaching Competencies 7. Designing strategies and actions 8. Maintaining forward momentum and evaluation 9. Undertaking continuous coach development

26. AC Coaching Competencies Additional competencies for Executive Coaches 10.Working within the organisational context 11.Understanding leadership issues 12.Working in partnership with the organisation

27. How it Works Accredits fitness to practice at a point in time Renewable every 5 years Based on more than training and qualifications Requires a detailed portfolio application A competency-based assessment

28. Eligibility AC membership 3+ months * CPD record since initial coach training FoundationCoachProfessionalMaster Coaching hours75+250+750+1500+ Training hours35+40+60+80+ CPD hours p.a.*30+36+42+ Months in supervision36912

29. Application sections Records of Coaching Experience, CPD and Supervision Personal Coaching Approach Evidence of practice through Case Study and Evidence from Coaching Audio Recording Critical Reflection Self Assessment and Personal Development Plan References from Clients and Supervisor

30. Records Coaching Experience – You must have sufficient relevant hours in your log; CPD – hours requirement varies according to level; Supervision – hours requirement, log, report and reference

31. Personal Coaching Approach Explore and describe what informs your coaching and how this manifests in your individual approach to coaching – the essence of how you work. Describe how you approach your coaching from beginning through middle to end Do not just replicate a coaching model! Different word counts depending on level

32. Case Study Here you describe how you have worked with a client over time, giving the context, and your coaching process from start to finish and your reflections and learnings. You need to gain your client’s agreement and a signed form needs to be submitted The word count varies according to level applied for.

33. Coaching Fitness to Practice At Foundation level, write a 500 word critical reflection on your coaching practice, link this to your self assessment and coaching development plan All other levels, submit a Recording, of 30-40 minutes of you coaching a client. Provide a transcript Describe the context Write a Critical Reflection

34. Critical Reflection Dialogic reflection Reflect on your practice and learning from the delivery of this coaching session What you did well and anything you may choose to do differently in hindsight. You will be assessed on the extent to which your recording and/or critical reflection demonstrates your Coaching Approach in practice

35. Self Assessment & Personal Development Plan (Section 11). Using the AC competencies, consider what is working well and where you could improve, and then rate yourself. (H/M/L) Show evidence of self awareness. Use your discoveries and learnings from putting your application together and from external evidence and feedback.

36. Supervision references Meet the minimum Supervision requirements for number of months in supervision Complete the coach supervision log Complete the coach learning log in the Coaching supervision report Gain Supervisor agreement to these 2 logs, plus a reference Ask Supervisor to complete Supervision report

37. Client references Ask clients to supply a reference. Send a reference form Higher levels need more references Clients send references directly to the AC

38. Questions and Answers

39. Next Steps To find out more about applying for accreditation through either the Executive Coach or Coach Schemes go to www.associationforcoaching.com www.associationforcoaching.com jacinta@jacintahargadon.co.uk 07905432318