1. 圖書館管理－HBR導讀 How Pixar Fosters Collective Creativity
B 徐茂洪   B 曾琬淳 B 陳昇亨   B 薛弼心B 郭舒琳 

2. Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time

3. Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time

4. Pixar George Lucas’ Lucas film company
蘋果電腦的創辦人賈伯斯在1986年時，斥資一千萬美元買下了星際大戰導演喬治盧卡斯影業的「影像特效」部門

5. Pixar
命名為「皮克斯」（Pixar），是取「Pixel」(畫素)諧音而成的。
Pixel

6. Pixar
皮克斯剛成立時並不受外界看好，起初皮克斯致力於研發能將人體器官平面圖以立體方式呈現的技術，來協助醫師開刀時能更清晰的觀察病人的情況，但是並沒有受到醫療界的熱情迴響。反而迪士尼公司相中了其圖形設計的功能，成為當時皮克斯的最大客戶。

7. Pixar
後來皮克斯為了替自己的這套圖形設計系統打廣告，製作了【跳跳燈】動畫(Luxo Jr) ，各界眼睛為之一亮，讓大家看到了動畫的雛形，而這盞小台燈也成為皮克斯公司的標誌。此後，皮克斯開始專注於3D動畫技術的投入。

8. Films
1995
1998
1999
2003
2004

9. Films
2006
2007
2008
2009

10. Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time

11. Good people is rarer and more valuable than good ideas
The Root of Pixar’s Culture
Smart people are more important than good ideas.

12. In the case of Toy Story 2 Team A were working on ‘A bug’s Life’
Team B worked with a good initial idea, but…
When Pixar were working on their second movie: A bug’s Life, they started to make a sequel to Toy Story.
They had a good initial idea for a story, but the reels were not where they ought to have been.
Finally :The A team take over the creative leadership of Toy Story 2.

13. In the case of Toy Story 2 If you give a good idea to a mediocre team,
they’ll screw it up.

14. But if you give a mediocre idea to a great team, they’ll make it work.
In the case of Toy Story 2
But if you give a mediocre idea to a great team, they’ll make it work.

15. In the case of Toy Story 2 Will Woody make a different choice ？
Team A took over the creative leadership of
Toy Story 2
Challenge was to get the audience to believe that Woody might make a different choice.
Will Woody make a
different choice ？

16. Peer Culture Peer Culture Magic！ The Dailies Art Brain Trust
The brain trust
When a director and producer feel in need of assistance, they convene the group and show the current version of the work in progress.
The dailies
Working together as peer is core to Pixar’s culture, and it’s not limited to directors and producers.
Technology + Art = Magic
Pixar believe in a swirling interplay between art and technology and constantly try to use better technology at every stage of production.
Magic！
The
Dailies
Peer
Culture
Art
Technology

17. Peer Culture Communication in bathroom Creation source Accumulate
皮克斯員工交流－增加洗手間見面機會
創意的來源－細節的累積
Accumulate
Detail

18. Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time

19. Pixar’s Operating Principles
Communicate
Safe to offer ideas
Close to academic community.
Everyone must have the freedom to communicate with anyone.
--The difference between decision making hierarchy and communication structure.
--To Trust people to work out the difficulties with each other without having to check for permission.
It must be safe for everyone to offer ideas.
--To ensure that there’s always fresh eyes.
We must stay close to innovations happening in the academic community.
--People are more important than ideas.
--“Pixar University”.
Pixar University

20. Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time

21. Management Challenges
To solve these problems：
When your company is successful, it’s difficult to :
Communication
Systematically
Fight Complacency
When your company is successful, it’s difficult to :
Systematically Fight Complacency
Uncovering Problems
2.To solve the problems, we need:
Clear values constant communication, routine postmortems, competitors, and a strong leadership!!
Strong
Leadership
Routine Postmortems
Competitors
Uncovering
Problems

22. computer-animated film
Goals
Making the first
computer-animated film
Create
Magic

23. Brief Introduction
Peer Culture
Operating Principles
Management Challenges
Discussion Time

24. Discussion Time