1. 2015-9-181 China’s Textbook Publishing in the Context of Globalization Wangquan Zheng People’s Education Press China Asian Publishers Fellowship Program in Seoul 2014 Korea Publishers Society

2.  Deputy Editor-in-Chief, People’s Education Press  25 years of publishing working experience ( as assistant editor, editor, senior editor)  Diplomatic experience (2001-2005)  Curriculum research and textbook writing  EFL and CFL learning materials  Co-chief editor: PEP’s Junior English textbook series  Deputy chief editor: PEP’s Senior English textbook series 2015-9-182 About myself

3. 2015-9-183 About PEP: People’s Education Press  History  Main Mission Research (CTMRI) Writing Publication Distribution Training

4. 2015-9-184 About PEP: People’s Education Press  Products Textbooks  K-12, teacher education, pre-school education, adult education, vocational education, special education, learning Chinese as a foreign language, supplementary materials Audiovisual  Cassette, CD, VCD, DVD, CD-ROM and more Periodicals Digital

5. 2015-9-185 About PEP: People’s Education Press (PEP) Curriculum &Teaching Materials Research Institute (CTMRI) PEP- Shaanxi Northwest Yucheng Culture & Media (PSNYCM) People’s Education Yunhan Digital Publishing (PEYDP) People’s Education Electronic & Audiovisual Press (PEEAVP) Editorial & Management Departments Beijing PEP Textbook Publication& Distribution Center (PEPTPD)

6. 2015-9-186 About PEP: Ministry of Education (MOE) State Administration of Press, Publication, Radio, Film & TV (GAPP) Provincial Publication & Distribution Group - Printing - Distribution Provincial Department of Education - Textbook adoption - Teacher training China Education Publishing & Media Group, Ltd. People’s Education Press (PEP)

7. 2015-9-187 About Book Publishing  Book publishing houses:580  Book output:369,523 titles  Book sales: RMB 106.3 billion (US$ 17.3 billion)  Book copyright trade: 14708 (acquired), 5922 (licensed)

8. 2015-9-188 About Textbook Publishing  Textbook titles: 78,281  Textbook sales: RMB 33 billion (US$ 5.4 billion)  Primary/Secondary: RMB 20.3 billion (US$ 3.3 billion)  Textbook Publishers: about 70

9. 2015-9-189 About Textbook Writing  Textbook writing  Initial approval  Trial use (within 400 classes or 20,000 students)  Final approval

10. income: 2006 2.13 million  20073.62 million  20085.30 million  2009 7.99 million  201113.77 million  201219.35 million (40.47% ↑ )  201325.40 million (31.25% ↑ )  Total users: 1.182 billion (RMB) 2015-9-1810 About Publishing trends: Digitalization

11. Content-based Technology application Business model Integrating with other industry 2015-9-1811 About Publishing trends: Digitalization

12.  the world’s second largest book market since 2012  the largest buyer of rights and licenses for books for the past decade (12% of the global book market)  Upgrading ranking placement (The Global Ranking of the Publishing Industry 2014) China Publishing Group, ranking 14 (22 last year) China Education and Media Group, ranking 21 (30 last year)  “Going out” Policy 2015-9-1812 About Publishing trends: Globalization

13. More balanced book copyright trade 20042007 20112015  Acquired100401110116639  Licensed13142593 5922  Ratio7.6 : 14.3 : 1 2.8 : 12 : 1 2015-9-1813 About Publishing trends: Globalization

14. Form publishing groups Go public 2015-9-1814 About Publishing trends: Merging and Restructuring

15. Good communication Market at home and abroad Professional demand Copyright concerns Cultural understanding Localization 2015-9-1815 About challenges and opportunities: A GFI case

16. 2015-9-1816 Sources China Publishers’ Yearbook (2005, 2008, 2012) Education Statistics Yearbook of China, 2012 Publishing in China: An Essential Guide, Xin Guangwei, Thomson, Singapore, 2005 Global ranking of the publishing industry, Rüdiger Wischenbart Content and Consulting, 2014

17. 2015-9-1817 Email: zhengwq@pep.com.cnzhengwq@pep.com.cn Tel: 8610-5875-8017 Add: 17-1 Zhongguancun Nan Dajie, Haidian, Beijing 100081, China Thank you!