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Published bySusanna Gardner Modified over 9 years ago
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Globalization “an unprecedented compression of time and space reflected in the tremendous intensification of social, political, economic, and cultural interconnections and interdependencies on a global scale” - Stegler The movement towards the expansion of economic and social ties between countries through the spread of corporate institutions and the capitalist philosophy that leads to the shrinking of the world in economic terms. -bized.uk
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One way to approach this: think about the world before globalization
Distance mattered—space often measured in time Territorial boundaries more or less kept things in and out Society and culture had spatial referents Everything had its “place” (literally)
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Globalization In a world of deterritorialization and supraterritoriality: Distance becomes almost irrelevant (the end of distance) Boundaries are increasingly permeable. Groups and cultures increasingly don’t have a territorial basis (deterritorialization) A new kind of non-physical “place” is emerging (supraterritoriality)
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Globalization Could Involve...
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Globalization Reflects a business orientation based on the belief that the world is becoming more homogeneous and that distinctions between national markets are not only fading, but for some products, will eventually disappear. As a result, companies need to globalize their international strategy by formulating it across markets to take advantage of underlying market, cost, environmental, and competitive factors.
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Globalization of Markets
Refers to the merging of historically distinct and separate national markets into one huge global marketplace. Falling barriers to cross-border trade have made it easier to sell internationally. It has been argued for some time that the tastes and preferences of consumers in different nations are beginning to converge on some global norm, thereby helping to create a global market.
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Globalization of Markets
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Globalization of Production
Refers to the sourcing of goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production. By doing this, companies hope to lower their overall cost structure or improve quality of functionality of their product offering, thereby allowing them to compete more effectively.
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Globalization of Production
The Lenovo ThinkPad Lenovo is a Chinese company. It acquired IBM’s personal computer operations in The ThinkPad is designed in the US; the case, keyboard, and hard drive are made in Thailand; the display screen and memory in South Korea; the built-in wireless card in Malaysia; and the microprocessor in the US.
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Drivers of Globalization
Political Forces There is a trend toward the unification and socialization of the global community. Preferential trading arrangements, such as the NAFTA and the EU, that group several countries into a single market have presented firms with significant marketing opportunities.
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Technological Factors
Advances in computers and communications technology are permitting an increased flow of ideas and information across borders, enabling customers to learn about foreign goods. Cable and satellite TV systems in Europe and Asia, for instance, allow an advertiser to reach numerous countries simultaneously, thus creating regional and sometimes global demand. Global communications networks enable manufacturing personnel to coordinate production and design functions worldwide so that plants in many parts of the world may be working on the same product.
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Market Forces As companies globalize, they also become global customers. Finding the home market saturated also sends companies into foreign markets. Cost Economies of scale to reduce unit costs are always a management goal. One means of achieving them is to globalize product lines to reduce development, production, and inventory costs.
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Competitive Forces Competition continues to increase in intensity. New firms, many from newly industrialized and developing countries, have entered world markets in automobiles, computers, and electronics, for example. Another competitive driving force for globalization is the fact that companies are defending their home markets from competitors by entering the competitors’ home markets to distract them.
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Pros - Economic Aspect Employees of a transnational corporation may be well paid compared to other workers in the country Free trade between nations is established – countries can produce to its strengths and import the goods it needs without the threat of tariffs Increased investment in developing countries stimulates their economies A wide range of products are available at affordable prices due to free trade Sharing of technological innovations is fast and fair
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Cons - Economic Aspect Jobs are being outsourced from developed countries to less developed countries resulting in higher unemployment Transnational corporations may have fewer environmental regulations to follow and can pay lower wages – they can ‘shop around’ for best options Corporate headquarters are usually located in the USA or western Europe resulting in resentment in the accumulation of economic power Transnational corporations are becoming so large they are beyond the power of smaller governments Economies are linked due to trade – economic hardship in one country will more greatly affect other nations Cultural identity is lost due to mass use of western consumer products and entertainment Profits usually do not stay in developing countries – they are returned to developed world
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Pros – Cultural Aspect Globalizations of communications sees great quantities of information shared around the world The best of cultures can be shared and understood on a global scale There is more influx of information between two countries, which do not have anything in common between them There is cultural intermingling and each other is trying to know about the other’s cultural preferences and in the process of doing so, we are actually coming across things that we like and in the course of time adopt it
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Cons – Cultural Aspect A small number of private media companies decided what information is to be shared and shape public opinion through sensationalization (bias) Media and entertainment impact is westernizing other cultures There are some experts who think that globalization; along with the positive aspects is also leading to the incursion of negatives like communicable diseases and social degeneration
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Pros – Political Aspect
Gradually there is a world power that is being created instead of compartmentalized power sectors. Politics is merging and decisions that are being taken, are actually beneficial for people allover the world Since we share financial interests, corporate and governments are trying to sort out ecological problems for each other International agreements are working towards trying to protect the environment from pollutants that cause global warming, destroying ecosystems, and increasing acidity levels in seas and oceans Communications allow for the message of political freedom tyranny in the for of democracy to spread globally
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Cons – Political Aspect
For nations that are at the receiver’s end are also giving up the reins in the ends of a foreign company which might again lead to a sophisticated form of colonization
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Global Economic Systems
Market Economy Command Economy Mixed Economy
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Market Economy Exists when private enterprise reserves the right to own property and monitor the production and distribution of goods and services while the state simply supports competition and efficient practices. Contains the least restriction as the allocation of resources is roughly determined by the law of demand. Individuals within the community disclose wants, needs, and desires to which businesses may appropriately respond.
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Market Economy Competition is fervently encouraged to promote innovation, economic growth, high quality, and efficiency. Government may prohibit such things as monopolies or restrictive business practices in order to maintain the integrity of the economy.
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Command Economy Comparable to monopoly in the sense that the organization, in this case, the government, has explicit control over the price and supply of a good or service. Goods and services offered are not necessarily in response to stated needs but are determined by the theoretical advancement of society. Businesses are owned by the state to ensure that investments and practices are done in the best interest of the nation despite the often opposing outcomes.
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Command Economy Devoid of private ownership, this economic system creates an environment where little motivation exists to improve customer service or introduce innovative ideas.
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Mixed Economy A combination of market and command economy. This means that while some aspects include private ownership and the freedom and flexibility of the law of demand, other sectors are subject to government planning. The balance allows competition to strive while the government can extend assistance to individuals or companies.
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Mixed Economy Regulations concerning minimum wage standards, social security, environmental protection, and the advancement of civil rights may raise the standard of living and ensure that those who are elderly, sick, or have limited skills are taken care of. Ownership of organizations seen as imperative to the nation may be transferred to the state to subsidize costs and allow the firm to flourish.
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Economic Performance by Major World Region
Established Economies North America European Union Japan Emerging Economies Central and Eastern Europe China Other Emerging Markets of Asia India Developing Economies on the Verge South America Middle East and Central Asia Africa
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Economic Performance Established Economies
North America One of the four largest trading blocs in the world Combined purchasing power of U.S., Canada and Mexico approaches $12 trillion Free-market-based economy is attractive to private firms United States Foreign MNC’s find U.S. a lucrative expansion market Foreign firms welcomed as investors in U.S. market U.S. firms hold market dominance in many European markets; gaining market share in Asia
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Economic Performance Established Economies
Canada U.S.’s largest trading partner Most of the largest foreign-owned Canadian companies are totally or heavily U.S.-owned Legal and business environment in Canada is similar to that in U.S.
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Economic Performance Established Economies
Mexico Strongest Latin American economy Very strong maquiladora industry Trade with both Europe and Asia has increased Now competitive with Asia for the U.S. market Maquiladora is a factory, the majority of which are located in Mexican border towns, that imports materials and equipment on a duty and tariff-free basis for assembly or manufacturing and re-export.
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Economic Performance Established Economies
European Union Ultimate objective Eliminate all trade barriers among member countries Emergence of the EU as an operational economic union A unified Europe could become the largest economic market in terms of purchasing power in the world Foreign MNCs trying to gain foothold in EU Acquisitions, alliances, cooperative R&D efforts Economic linkages between the EU and newly emerging Central and Eastern European countries Challenge is to absorb former communist bloc countries Financial crises in Greece and Ireland putting pressure on the euro
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Economic Performance Established Economies
Japan Huge economic success in 1970s and 1980s Ministry of International Trade and Industry (MITI) Keiretsus Vertically integrated industries Holdings provide assistance needed in providing goods and services to end users Decade long recession in 1990s More competition from emerging economies Poor management decisions Remains a formidable competitor in the Pacific Rim, North America, and Europe
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Economic Performance Emerging Economies
Central and Eastern Europe Russia Dismantling of price controls and privatization Membership in International Monetary Fund (IMF) controlling inflation Crime and political uncertainty Czech Republic, Hungary, Poland Privatization Inflation Political uncertainty
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Economic Performance Emerging Economies
China Real economic growth of 12 percent in 2007, 9 percent in 2008, and 11.5 percent in 2009 Savings glut in corporate sector Vast developmental needs Unemployment concerns Attractive to investors despite political risk Product pirating is a major problem Currency value Government policies favor domestic firms
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Economic Performance Emerging Economies
South Korea Chaebols Very large family-held conglomerates Solid economy, moderate growth and inflation, low unemployment Hong Kong Part of People’s Republic of China Uncertainty about the role the Chinese government
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Economic Performance Emerging Economies
Singapore Success story Leader and financial center for region Taiwan Progressed from labor-intensive economy to one dominated by technologically sophisticated industries banking, electricity generation, petroleum refining and computers
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Economic Performance Emerging Economies
Thailand, Malaysia, Indonesia Large population base Inexpensive labor Considerable natural resources Attractive to outside investors
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Economic Performance Emerging Economies
India Large population Recent trend of locating software and high value-added services to this country boosting middle- and upper-class market for goods and services Attractive to U.S. and British investors well educated, English speaking, technologically sophisticated workers
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Economic Performance Developing Economies on the Verge
South America Hampered by foreign debt and severe inflation But, intercountry trade is increasing Countries looking to do business with U.S. Brazil Economy is now flourishing and attracting investment from MNCs Privatization and stable government
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Economic Performance Developing Economies on the Verge
Chile Uncertain future, but helped by trade agreements Argentina Abundant natural resources Economic problems persist
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Economic Performance Developing Economies on the Verge
Middle East and Central Asia Large oil reserves Highly unstable geopolitical and religious forces Plagued by continuing economic problems
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Economic Performance Developing Economies on the Verge
Africa Considerable natural resources African nations remain very poor and undeveloped International trade is not a major sources of income Populace divided into 3,000 tribes that speak 1,000 languages and dialects Major political instability Poverty, starvation, illiteracy, corruption, overcrowding among many social problems negatively affecting economic sector
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World’s Most Competitive Nations, 2010
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