1. China Business Executives Survey Banking & Investment

2. Business Executives with insurance % with any type of insurance Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105). Watched Phoenix Chinese in past 7 days (93,673)

3. Type of insurance owned by Business Executives % Source: CTR CBES 2004; CBE who are insurance policy owners in BJ/ SH/ GZ/ SZ (306,797); Insurance policy owners who watched Phoenix Chinese in the past 7 days (40,306)

4. Business Executives are potential insurance clients % planned to purchase insurance in next 6 months Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105). Watched Phoenix Chinese in past 7 days (93,673)

5. Type of insurance Business Executives planned to purchase in the next 6 months % Source: CTR CBES 2004; CBE who planned to purchase insurance in the next 6 months in BJ/ SH/ GZ/ SZ (59,591); Past 7 days Phoenix Chinese viewers who planned to purchase insurance in the next 6 months (24,929)

6. Business Executives with investment % made investment in past 12 months Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105). Watched Phoenix Chinese in past 7 days (93,673)

7. Type of investment made by Business Executives % Source: CTR CBES 2004; CBE who made investment in the past 12 months in BJ/ SH/ GZ/ SZ (257,839); Investors who watched Phoenix Chinese in the past 7 days (71,930)

8. Bank used in the past year % Top 10 banks used Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105). Watched Phoenix Chinese in past 7 days (93,673)

9. Visa card ownership % own Visa card Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105). Watched Phoenix Chinese in past 7 days (93,673)

10. Type of Visa card owned % Top 5 Visa card Source: CTR CBES 2004; CBE who owned Visa card in BJ/ SH/ GZ/ SZ (79,858). Visa card owners who watched Phoenix Chinese in past 7 days (24,355)

11. Master card ownership % own Master card Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105). Watched Phoenix Chinese in past 7 days (93,673)

12. Type of Master card owned % Top 5 Master card Source: CTR CBES 2004; CBE who owned Master card in BJ/ SH/ GZ/ SZ (62,793). Master card owners who watched Phoenix Chinese in past 7 days (18,931)