1. Unit 314V L3 Ullswater Community College Information and Communication Technology

2. Scenario You have been asked to plan a 5 minute public service announcement, highlighting the dangers of school life and precautions that can be taken. It’s expected that it is light hearted and gets the message across in a simple way. Issues you could look at are: Correct etiquette when queuing for a bus, How to line up in the dinner queue; Healthy eating; Running in corridors; Removing food from the hall; Disposing of rubbish in the hall; Being equipped; Going off site and the consequences; ETC…. This could be recorded in a variety of styles; News report; Documentary; Retro public service announcement; (not necessarily copyright free, but you must justify the use of it in terms of the purpose and audience). The video should include a minimum of: 3 shot types, 2 angles and 1 Movement A minimum of 7 different video clips should be recorded to produce at least 5 minutes of usable footage Candidates must ensure that their finished product would be suitable for presenting to a client; this includes the spelling, grammar and consistency of any text and fonts used in addition to the identified criteria. The final video cut should be exported in a format that can be read without specialist software.

3. Michael Gamble Teessider Michael Gamble studied photography in college and later went to university at Teesside University. Photography has since become more of an obsession. He has worked in Britain, taking photos from band nights to modelling shoots. After university he moved to Whistler, starting out as a SKI boot hire technician, he still works there. Only difference is he is a highly renowned photographer and videographer. In the past month alone he has won second place in a worldwide competition, with this inspiring video, based on his life in his hometown of Whistler Canada. For more action from him check out the top 5 videos: http://vimeo.com/user10990801/videos http://vimeo.com/user10990801/videos

4. AO1

5. 1.1 Research and describe the current and historical concepts and principles of video recording a) their purpose b) the genre and visual style c) target audiences Candidates should explore the different types of videos that have been produced e.g. film, music video, advertisements, web based – for example how have YouTube, MySpace etc., affected the video market place. A minimum of 3 historical and 3 current videos should be researched. This may also include how the popularity and visual style of different genres has changed. Historical may be considered to be more than 25 years old.

6. Task: 1.1 Research and describe the current and historical concepts and principles of video recording Name of Video Purpose Genre Visual style Popularity Target audiences You should look at: 3 new videos (1x you tube, 1x movie, 1x advert) 3 old videos (25 years old or more)

7. 3 new videos 1x you tube http://www.youtube.com/watch?v=RP4abiHdQpc 1x movie http://www.youtube.com/watch?v=qdKbNuhXWvQ 1x music video http://www.youtube.com/watch?v=s8GvLKTsTuI

8. 3 old videos 1x tv advert http://www.youtube.com/watch?v=1GdfTujGbAk http://www.youtube.com/watch?v=ZDiCaw8CMeU &feature=related 1x movie http://www.youtube.com/watch?v=JpgvsHo6gjU http://www.youtube.com/watch?v=9yCShm_wVU0 1x tv program http://www.youtube.com/watch?v=3_X-USUEEKQ http://www.youtube.com/watch?v=n-5NJS0EEUU

9. AO1

10. 1.2 Compare and contrast camera techniques used to record footage a) movement b) angles c) shots d) focus e) multiple cameras f) format Candidates should compare and contrast a minimum of 3 different video products eg film, advertisement, music video. For this unit, candidates must reference live video footage rather than computer generated imagery or animation

27. Multiple-camera setup

29. AO2

30. 2.1 Identify client requirements based on their brief to include the target audience What is the purpose of the video? Who is the intended audience of the video? Describe the requirements you will need to fulfil the assignment?

31. 2.2 Generate a range of original ideas for the video and review with the client, identifying the length, content and production considerations Candidates should develop a range of 3 ideas to show to the client, these may be evidenced as mood boards, spider diagrams as applicable. Considerations/design may include lighting sound camera angles, weather, background noise, set dressing props etc. A script may also be developed to include genre, characters, action and scenes. CriteriaYesNo You must produce a 5 minute long video with a suitable soundtrack (not necessarily copyright free, but you must justify the use of it in terms of the purpose and audience). The video should include a minimum of: 3 shot types, 2 angles and 1 Movement Contains a minimum of 7 different video clips. You have check spelling, grammar and consistency of any text and fonts used. At least 5 minutes of usable footage. The final video cut should be exported in a format that can be read without specialist software.

32. Mood boards x3 A mood board is a collection of ideas. Generally these ideas are in the form of images. These can form a style/theme. E.G. if you were doing a game on frogs you may have many images of frogs, font types and button examples to help you when storyboarding.

33. Storyboard Storyboards are there in industry to guide the next level of creation. Within college we are the next stage. It is important however that we create these correctly and use them. This ensures our product is well thought out and implemented in a professional way. This isn't to say small changes cant happen.

34. 2.3 Review the range of original ideas with the client and fully plan the agreed solution The agreed solution must be developed to detail the content, scenes, camera angles, shot types, lighting, sound, dialogue, narrative, characters and interaction as appropriate. The video should include a minimum of 3 shot types, 2 angles and 1 movement. CriteriaYesNo You must produce a 5 minute long video with a suitable soundtrack (not necessarily copyright free, but you must justify the use of it in terms of the purpose and audience). The video should include a minimum of: 3 shot types, 2 angles and 1 Movement Contains a minimum of 7 different video clips. You have check spelling, grammar and consistency of any text and fonts used. At least 5 minutes of usable footage. The final video cut should be exported in a format that can be read without specialist software.

35. 2.4 Create and maintain a project plan a) tasks b) timescales c) resources The candidate should develop and show evidence of using a project plan throughout their work changing timings, if needs be, as the project progresses

36. Tasks, Timescales and Resources TimescaleResources A01 Research 1.1 1.2 1.3 A02 Design 2.1 2.2 2.3 2.4 2.5 2.6 A03 Creation 3.1 3.2

37. Tasks, Timescales and Resources TimescaleResources 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 A04 Evaluation 4.1 4.2 4.3 4.4 4.5

38. 2.5 Create a pre-production storyboard of sketches that incorporates a range of camera shots, angles and movement

39. 2.6 Create the production schedule for all aspects of the video recording OrderComponentDate/time to be createdLocationActors needed

40. 2.7 Obtain and prepare the assets and resources for the recording of digital video footage Assets and resources may include camera(s), tripod(s), microphones, people, props, lighting. ComponentSourceDate/time accessedCopyright free? Y/N

41. 2.8 Identify key stages, health & safety, production constraints and contingency planning ConstraintsSolutions Health & safety considerations should include risk assessments and site reconnaissance. Health and SafetyContingency Planning

42. 2.9 Describe the legal and ethical issues regarding all aspects of digital video recording Permission to film on location and model release forms Property release must be signed by the headmaster. Model/minor release forms must be signed by all models before filming.

43. AO2

45. AO3

46. 3.1 Record footage in line with the planned preproduction Apply appropriate camera techniques eg camera angles, movement, shot types, light settings (using a light meter or zebra settings on the camera) Use print screens to show you using: camera angles, movement, shot types, light settings (using a light meter or zebra settings on the camera)

47. 3.2 Import and check the video and sound clips Import video clips A minimum of 7 different video clips should be recorded to produce at least 5 minutes of usable footage Import sound clips

48. 3.3 Create and edit the video sequence combining multiple video files to meet client requirements trim/cut clips and final sequence to the required length Candidates should demonstrate editing skills to trim/cut clips and final sequence to the required length, with suitable transition effects between the clips. Titles and credits should also be applied. suitable transition effects between the clips

49. 3.3 Create and edit the video sequence combining multiple video files to meet client requirements Titles and credits should also be applied Candidates should demonstrate editing skills to trim/cut clips and final sequence to the required length, with suitable transition effects between the clips. Titles and credits should also be applied. 5 Minutes in length

50. 3.4 Add transitions and titles to the video sequence Transitions Titles

51. 3.5 Synchronise the sound track with the video sequence cord or source sound files In terms of audio the levels, gain and fade should be adjusted as appropriate. Synchronise the sound track with the video sequence

52. 3.6 Create and use a detailed test plan to check for video playback, display, audio levels and effects Testing should ideally be carried out with the target audience. Candidates must ensure that their finished product would be suitable for presenting to a client; this includes the spelling, grammar and consistency of any text and fonts used in addition to the identified criteria. What is the test?What should happen?What did happen?Improvement Video playback Display Audio levels Effects 3 shot types 2 angles 1 Movement Minimum of 7 different video clips Spelling, grammar and consistency of any text and fonts used in addition to the identified criteria. Exported in a format that can be read without specialist software. Least 5 minutes of usable footage

53. 3.7 Correct any identified editing faults and retest using the test plan Before After Improvement 1 Reason for improvement

54. 3.8 Identify and select a suitable output format and compression codec The final video cut should be exported in a format that can be read without specialist software. Output Compression Codec

55. 3.9 Save and export the video in the required format as specified by the client brief Save and export the video

56. 3.10 Organise electronic files using appropriate naming conventions to facilitate access by others Organise electronic files using appropriate naming conventions

57. AO3

58. AO4

59. 4.1 Identify parameters and constraints that influenced any decisions that were made Identify parameters and constraints that influenced decisions made. For example asset manipulation, file formats, compression techniques, permission and subject matter/location, copyright, IPR, trademarks etc ConstraintsSolutions

60. They will design an appropriate feedback form and obtain feedback from several test users. Create a questionnaire to fully test for product requirements. Ensure questionnaire isn't leading in anyway. Remember yes/no style questions lead to data, although no answers may need room for people to make a comment as to what was wrong. Ensure you use sentences. Fully describe what you are thinking! The examiners are not mind readers!!

61. 4.2 Critically evaluate the quality of the finished product and its fitness for purpose Critical personal evaluation, commenting on the quality of finished product and its fitness for purpose Comment on the: quality of finished product fitness for purpose In reference to client requirements.

62. 4.3 Evaluate the video with the client and analyse feedback Compare client and videographer feedback. Obtain feedback from the client and/or the target audience

63. 4.4 Identify areas for improvement and further development of the video, using your own critical evaluation and the analysis of client feedback Candidates should be identifying future needs in terms of hardware provision on which a video can be played back e.g. HD Large TV through to small screen mobile phones. Improvement 1 Reason for improvement Improvement 2 Reason for improvement Improvement 3 Reason for improvement

64. 4.5 Review the technical and aesthetic qualities of the final outcome Maintain accurate written records of relevant information about assets obtained, such as source, ownership, any restrictions on use, where they are located, filenames given ComponentSourceDate/time accessedCopyright free? Y/N

65. AO4

66. First Question - What is a Video File?