1. FESTIVAL & SPECIAL EVENT MANAGEMENT
CHAPTER 1
EVENT INDUSTRY
KNOWLEDGE
FESTIVAL & SPECIAL EVENT MANAGEMENT
Assoc. Prof. Seri Wongmonta, Ph.D

2. TYPES OF EVENT
Mega – events: Mega – events are those events that are so large that they affect whole economies and reverberate in the global media.
Hallmark events: The term ‘ Hallmark events refers to those events that become so identified with the spirit or ethos of a town, city or region that they become synonymous with the name of the place, and gain widespread recognition and awareness.
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3. Major events: Major events are events that are capable, by their scale and media interest, of attracting significant visitor numbers, media coverage and economic benefits.
Local or community events: Most community product a host of festivals and events that are targeted mainly at local audiences and staged primarily for their social, fun and entertainment value.
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4. Mega-events SIDE OF EVENT
The largest events are called mega-events and these are generally targeted at international markets. The Olympic Games, Commonwealth Games, World Cup Soccer and Superbowl are good examples.
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5. Hallmark events
hallmark events are designed to increase the appeal of a spacific tourism destination or region.
Major events
These events attract significant local interest and large numbers of participants, as well as generating significant tourism revenue.
Minor events
Most events fall into this last category, and it is here that most event managers gain their experience.
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6. TYPES OF EVENTS Sporting Entertainment, arts and cultural festivals
Commercial, marketing and promotional events
Meetings, conventions and exhibitions : MICE (Meetings, Incentives, Conferences and Exhibitions)
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7. Family events
Fundraising
Miscellaneous events
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8. Form or content
Festivals: Festivals are an important expression of human activity that contributes much to our social and cultural life.
Sports events: The testing or sporting prowess through competition is one of the oldest and most enduring of human activities, with a rich tradition going back to the ancient Greek Olympics and beyond.
The MICE industry, or business events
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9. THE EVENT TEAM Venue managers Stage managers
Lighting, audio and video companies
Decorators and florists
Entertainers
Employment agencies
Rental companies
Public relations and marketing consultants
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10. Security companies Catering companies Cleaning companies
Ticketing operations
Printers.
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11. THE STRUCTURE OF THE EVENT INDUSTRY
Event organization: Events are often staged or hosted by events organizations, which may be event – specific bodies.
Event management companies: Event management companies are professional groups or individuals that organize events on a contract basis on behalf of their clients.
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12. Event industry suppliers: The growth of a large and complex industry has led to the formation of a wild range of specialist suppliers. These suppliers may work in direct event related areas, such as staging, sound production, lighting, audiovisual, production, entertainment and catering.
Venues: Venues management often includes an event management component whether as part of the marketing of the venue or as part of the servicing of event clients.
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13. Industry association: The emergence of the industry has also led to the formation professional association providing networking, communications and liaison within the industry, training and accreditation programs, codes of ethical practice, and lobbying on behalf of their members.
External regulatory bodies: As noted, contemporary events take place in an increasingly and complex environment. A series of government and statutory bodies are responsible for overseeing the conduct and safe staging of events, and these bodies have and integral relationship with the industry.
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14. EVENT MANAGEMENT, EDUCATION AND TRAINING
Identifying the knowledge and skills required by event managers
history and meaning of festivals, celebration, rituals and other events
historical evolution ; type of events
trends in demand and supply
motivations and benefits sought from events
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15. operations unique to events management unique to events
roles and impacts of events in society, the economy, environment and culture who is producing events, and way
event setting
operations unique to events
management unique to events
marketing unique to events
program concepts and styles
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16. 2. Event Management Body of Knowledge Domain Structure
Financial
management
Human resources management
Information management
Compliance
Decision
Entertainment
design
Merchandise
Infrastructure
Emergency
Catering
Marketing plan
Attendee
Content
Materials
Communications management
Administration
Risk
Design
Marketing
Operation
Domains
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17. Procurement management Stakeholder Systems Time Environment design
Promotion
Logistics
Health and safety
Public relations
Production
Sales
Sponsorship
Program
Theme
Participant
Site management
Technical
Insurance
Legal
Security
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18. 3.1 Industry associations
Training delivery
3.1 Industry associations
3.2 Universities and other tertiary education institutions
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19. 4. EVENT TECHNOLOGY Relationships within the event industry 19/24
Arts and Entertainment Industry
Corporate/Business and Associations
Sport Industry
And
Associations
Tourism and Hospitality Industry and Associations
Government bodies :
Federal
State
Local
Event Committee or Major Client
- Emergency service
Transport Authority
Police
Event Management Team
Paid / Volunteer / Contract Staff
Primary functional
HUMAN RESOURCES
SITE/OPERATIONS
PRODUCTION/COMPETITION
MARKETING
FINANCE
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20. EVENT TECHNOLOGY (Cont)
Project planning software.
Venue booking systems.
Audience reservation and registration systems.
Identification and accreditation systems.
Employee records and police checks
Security systems.
Timing and scoring systems.
Broadcasting systems.
Communications systems.
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21. 5. EVENT MANAGEMENT ASSOCIATIONS AND RESOURCES
5.1 Entertainment Industry Association 5.2 Exhibition & Events Association 5.3 The Festivals & Events Assciation 5.4 International Festivals & Events Association 5.5 Venue Management Asoociation
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22. 6. ETHICAL ISSUES Promote and encourage the highest level of ethics
Strive for excellence in all aspects of our profession
Use only legal and ethical means in all industry negotiations and activities
Protect the public against fraud and unfair practices
Maintain adequate and appropriate insurance coverage for all business activities
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23. Maintain industry standard of safety and sanitation
Provide truthful and accurate information
Commit to increase professional growth and knowledge
Strive to co-operate with colleagues, suppliers, employees/employers and all persons
Subscribe to the ISES Principles of Professional Conduct and Ethics
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24. THE END