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International Day of Service RAISING AWARENESS THROUGH SOCIAL MEDIA
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Staffing: National Media Coordinator (Assistant DPA) One in each country Official Spokesmen One for national media and one in each stake/district Social Media Specialists One Community Manager (national) and one Specialist in each service unit (local) Note: contact information for each one should be submitted to the area public affairs office (full name, contact numbers and email).
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Basic Tools: Promotional Poster (official) Motivational poster (for social media) Video (YouTube) Memes (campaign) Social media accounts (Facebook/Twitter) Press release (national media, spokesman)
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Main Initiatives: Placement of posters (Church and community) Announcements (Church and community) Publication of articles (Newsroom sites) Media tour: print, radio, TV (announce, press release, interview) Distribution of press release (print, radio, TV, digital) Social media campaign (members, community, VIPs, media) Summon the media (“on-site” interviews and coverage)
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Social Media Campaign: Create accounts and content (by the Area Office) Submit Facebook accounts (Social Media Specialists->Area Office) Submit email addresses (Social Media Specialists->Area Office) Provide access to new accounts (by the Area Office) Promote new accounts (among targeted audiences) Submit campaign content (Area Office->Social Media Specialist) Publish the content (using hashtags and publication plan)
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Hashtags: #DiaIntlServicio (Spanish) #IntlServiceDay (English) #JournéeIntlService (French) #IntlDagDienst (Dutch)
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Publication Plan: DateDayTime #1Time #2Time #3ConceptNotes Informational 16-10-14Thursday8:00am1:00pm10:00pmWhat is itWhat is this all about? 17-10-14Friday8:00am1:00pm10:00pmWhyWhy do we do this? 18-10-14Saturday8:00am1:00pm10:00pmExamplesWhat kind of things could be done? 19-10-14Sunday8:00am1:00pm10:00pmJoin usHow can I participate? Inspirational 20-10-14Monday8:00am1:00pm10:00pmMessageGeneral Authority quotes (from core messages) 21-10-14Tuesday8:00am1:00pm10:00pmMessageCore message #2 (blur background) 22-10-14 Wednesday 8:00am1:00pm10:00pmMessageGeneral Authority quotes (from core messages) 23-10-14Thursday8:00am1:00pm10:00pmMessageI follow Jesus: I help. I serve. I comfort. 24-10-14Friday8:00am1:00pm10:00pmMessageGeneral Authority quotes (from core messages) 25-10-14Saturday8:00am1:00pm10:00pmMessageScripture (Bible) 26-10-14Sunday8:00am1:00pm10:00pmMessageHave I done any good today? Challenging 27-10-14Monday8:00am1:00pm10:00pmEngageParticipate. Invite. Share 28-10-14Tuesday8:00am1:00pm10:00pmEngageWe must leave behing our selfish interests (Elder Oaks) 29-10-14 Wednesday 8:00am1:00pm10:00pmEngageIf we follow Jesus, we should serve others 30-10-14Thursday8:00am1:00pm10:00pmEngage"Are you ready?" (putting on vest) 31-10-14Friday8:00am1:00pm10:00pmEngage"Let's put hands to work!" (dirty hands shaking) Live action 01-11-14Saturday8:00am8:30amN/AActDon't stay home, you can still join us 01-11-14Sunday9:00am9:30amN/AActThis is what's being said. Share your experience (text bubble) 01-11-14Monday10:00am10:30amN/AActThere's a lot going on right now…What are you up to? (collage) 01-11-14Tuesday11:00am11:30amN/AActHe who gives of himself gives everything (Pres. Monson) 01-11-14 Wednesday 12:00pm12:30pmN/ACloseGood and faithful servant…mission accomplished!
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Publication process (social media): Memes Memes Photo Photo Video Video Comments Comments Specialist (Unit “A”) Specialist Common language (other countries) Facebook: Facebook: Post Post Like Like Tag Tag Share Share Twitter: Twitter: Tweet Tweet Follow Follow Mention Mention Retweet Retweet
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Official Accounts: Facebook Mormones Dominicanos (Dominican Republic) Prensa Mormona Puerto Rico (Puerto Rico) Mormon Presse Haïti (Haiti) Mormon Newsroom Trinidad and Tobago (Trinidad and Tobago) Mormon Newsroom Jamaica (Jamaica) Mormon Newsroom Guyana (Guyana) Mormon Nieuws Suriname (Suriname)
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Official Accounts: Facebook Mormon Newsroom Barbados (Barbados) Mormon Presse Guadeloupe (Guadeloupe) Mormon Newsroom Bahamas (Bahamas) Mormon Newsroom Cayman Islands (Cayman Islands)
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Official Accounts: Twitter @MormonesRD (Dominican Republic) @MormonesPR (Puerto Rico) @MormonsHT (Haiti) @MormonsTTO (Trinidad and Tobago) @MormonsJM (Jamaica) @MormonsGY (Guyana) @MormonenSR (Suriname)
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Official Accounts: Twitter @MormonsBB (Barbados) @MormonsGP (Guadeloupe) @MormonsBS (Bahamas) @MormonsKY (Cayman Islands)
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Audiovisual Record: Know the location of each project (select prospects) Identify local resources (volunteer, local unit budget) Contract professional services (coordinate with area, national) Consider different media (photo, video, audio) Prepare an edited version (3 minutes) Submit the edited version and originals (for official video) Share the edited version on social media (when authorized)
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Contact and Questions: Rafael G. Gutierrez, Area Director of Public Affairs Office: +1 (809) 487-0120, ext. 2233 Mobile: +1 (809) 756-5856 E-mail: GutierrezRG@ldschurch.orgGutierrezRG@ldschurch.org
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