1. 2014 SOUTHERN ARIZONA JOINT ENROLLMENT CAMPAIGN SUMMARY

2. BACKGROUND: Effort began with discussions by TREO’s Blueprint Update Healthcare Committee Long-Term Goal: Become America’s Healthiest Region Not just a healthcare issue, an economic development/workforce issue How do we get there? One of several strategies: Increase Access To Care

3. Today, it’s estimated that 17% of Pima County’s working age adult population, and 12% of children, are uninsured. By March of 2014 uninsured residents of Pima County could access either the AHCCCS reinstatement or the new Healthcare Exchanges. Tucson’s major healthcare systems and other concerned organizations have come together to get the word out.

4. Project Partners: University of Arizona Health Network Tucson Medical Center Carondelet Health Network Northwest Healthcare Blue Cross Blue Shield of Arizona Sinfonia HealthCare Corp.

5. JOINT ENROLLMENT CAMPAIGN MEDIA SUMMARY

6. Television BUY SUMMARY Flight Dates: 1/20/14 – 3/30/14 Target Demographic: Adults 25-54, low-income Stations: Cox Media/Comcast, KGUN, KMSB, KOLD, KTTU, KVOA and KWBA Highlights Include: Olympics (NBC), March Madness (Cable & CBS), Local News, Daytime Court Shows, Early Fringe Talk Shows (Ellen, Dr. Phil, etc.), Pawn Stars, Tosh.0 Over the course of the campaign, about 98% of People 25-54 in the Tucson DMA will see your spot an average of 6 times.

7. Radio BUY SUMMARY Flight Dates: 1/20/14 – 3/30/14 Target Demographic: Adults 25-54, low-income Stations: KIIM-FM, KLPX-FM, KOHT-FM, KRQQ-FM Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.

8. Radio - Spanish BUY SUMMARY Flight Dates: 1/20/14 – 3/30/14 Target Demographic: Adults 25-54, low-income Stations: KCMT-FM (Caliente) and KTKT-AM (Deportes) Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.

9. Outdoor FINAL APPOVED ARTWORK - ENGLISH

10. Outdoor FINAL APPOVED ARTWORK - SPANISH

11. Web Site