1. International Congress and Convention Associationwww.iccaworld.com Strategic Plan – Mission Statement “ICCA is the global community for the meetings industry, enabling its members to generate and maintain significant competitive advantage.” 1. Directly create business opportunities and tools. 2. Set up networks to exchange business & knowledge. 3. Indirectly support members by championing the importance of international meetings in terms of economic impact and wider societal advancement.

2. International Congress and Convention Associationwww.iccaworld.com Strategic Plan – Business culture Open & transparent: minimize barriers. Participatory: encourage active contributions & feedback. Business-focused: anticipate future member needs & market changes. Non-bureaucratic: fast, simple, needs-based, flexible. Culturally aware: respect different ways of working & communicating. Socially responsible: set good example to members in terms of environmental impact, treatment of staff, etc.

3. International Congress and Convention Associationwww.iccaworld.com Strategic Plan – Financial strategy Reserve fund only exists to weather economic turbulence or to take advantage of sudden opportunities to improve member benefits, not an objective in itself. Regular reviews to ensure neither too large nor too small. Opportunities for generating additional revenue will only be taken up if these also generate clear benefits to members. Ensure fixed costs are always covered by increasing Membership & Entrance fees in line with Dutch inflation, where most costs are incurred.

4. International Congress and Convention Associationwww.iccaworld.com Strategic Plan – ICCA’s unique attributes Primary focus is and will remain the international association meetings market, where ICCA can offer unique products and services that cannot be matched by other organizations. ICCA will build on these advantages, not diversify efforts. Maximize business between members – ICCA offers unique connections across industry Sectors and geographical areas.

5. International Congress and Convention Associationwww.iccaworld.com Strategic Plan – Primary business Objectives Continuously strengthen the market-leading position of ICCA’s int’l association database. Expand ICCA’s role as the most important business link between industry suppliers and the int’l association meetings community. Combine exceptional member retention rates with careful recruitment of suitable new members. Increase the amount of business done between ICCA members.

6. International Congress and Convention Associationwww.iccaworld.com Strategic Plan – Primary business Objectives, cont Develop world-leading expertise in analyzing the future determinants of success for businesses in the int’l meetings market. Position annual ICCA Congress as “the key global congress for meetings industry leaders”. Position Head Office as a valuable resource for all members, and increase investment in Regional Offices. Play a stronger, leading role in advocating the importance of international meetings, and especially association meetings.

7. International Congress and Convention Associationwww.iccaworld.com Strategic Plan – other areas covered ICCA’s CSR policy – general & for events. External relationships with other industry associations. Challenges and threats, including the current economic environment.

8. Points from ICCA Board of Directors meeting New Board working groups: Build stronger relationships with int’l association community. Develop more business between members/identify additional member benefits. Identify and anticipate future meetings industry trends. Advisory group on new website. International Congress and Convention Associationwww.iccaworld.com

9. Points from ICCA Board of Directors meeting ICCA’s financial situation in 2008 is stable: solid recruitment; excellent fee collection; strong attendance figures at events; no losses to reserves. Anticipated 2008 surplus: EURO 30-60,000 More details in CEO report to GA. Recent Member survey to be reported to GA by CEO. International Congress and Convention Associationwww.iccaworld.com

10. Points from ICCA Board of Directors meeting 740-750 delegates at Congress – third highest and largest ever in Americas. 65 countries represented – equal record. New-look ICCA website expected to be launched January 2009. New priority focus for 2009 to stress resilience of int’l association market in times of turmoil. International Congress and Convention Associationwww.iccaworld.com

11. Points from ICCA Board of Directors meeting Board encourages all Members to make sure you don’t forget staff who are back at the office: please pass on sales leads, new ideas, and general views on value of attending Congress. ICCA’s new ROI Handbook is available to download & record your objectives, lessons learned, future action, and results/value. Please feedback views to ICCA. International Congress and Convention Associationwww.iccaworld.com