1. 1 MARKETING ACADEMICS NEWSLETTER: METRICS AND PROCESSES September 29, 2008

2. 2 Marketing Academics Newsletter Metrics: May 2007 – June 2008 May/June 2007 July/Aug 2007 Sept/Oct 2007 Nov/Dec 2007 Jan/Feb 2008 Mar/Apr 2008 May/June 2008 Total Sent 2,5962,8592,8322,8112,7942,5612,350 Unique Opens 660680615618595448413 Total Opens 1,3111,3281,0761,1001,300784697 Total Opens as % of Sent 50.5%46.45%37.99%39.13%46.53%30.61%29.66% Unique Clicks 29434914620824412275 Clicks as % of Unique Opens 44.55%51.32%23.74%33.66%41.01%27.23%18.16% Total Clicks 567630257395519211104 Total Clicks as % of Total Opens 43.25%47.44%23.88%35.91%39.92%26.91%14.92% Unsubscribes 2102110 Resubscribes 0021000 Hard Bounces 71005637 Soft Bounces 375420474214594

3. 3 Editorial Options: News and Features  Featured content from ARC - links to new teaching resources - links to new research resources - links to awards info  Featured SIG (news)  Featured Journal articles  News Section - President’s Message - QA Interview with Academic - Summary of key points of conference presentation(s) - Career Corner: Career tips and strategies for academics - Latest in Research Feature - Curriculum Case Study or Best Practice - Doctoral Student Feature (strategy, grant writing tips)

4. 4 Newsletter Subscription List  Marketing Academics Subscriber List - Member subscribers (average 2,300) - SIG leaders (32) - Academic Council members (15) - Board of Directors (15)  Subscribe Process - Academic members may elect to receive the Marketing Academics newsletter at the time of registration or contact AMA Customer Service to add the Academics newsletter to their subscription choices  Unsubscribe Process - Newsletter subscribers may elect to unsubscribe from the Academics newsletter by accessing the Unsubscribe Form on MOD (http://ecom- ama/myapps/unsubscribes/Default.aspxhttp://ecom- ama/myapps/unsubscribes/Default.aspx