1. Interdisciplinary project Case Study

2. Project details A Website giving info on just the “City Grid” of Melbourne Mainly Video and Audio and minimal text Focussing on mainly theatres,Museums,Iconic bldg,Cafes & Bars Maps with Animation and walking tours

3. Customer Segments General tour of city International tourists Students Local tourists Search for particular bar/museum Shoppers Working in city

4. Customer Insights Gathered info by Brainstorming the “Empathy Map”. Reading Reviews of tourists. Info from forums where tourists posted Qs/views.

5. Translation of info Website accessible from hand held devices. Cater to main 5 frequent spots Info to be specific and visual Good photos and videos to motivate Easy and clean layout.

6. Strategy to acquire/Retain customers Propose to put our link with other general Melbourne tourist sites Good Search Engine Optimisation Accurate info with date and latest videos Realistic Photos and look and feel of the surroundings Retailers can post videos / photos only when approved by the Team (standards maintained) Expand in the same lines for other cities in Australia

7. Future studies Mechanisms to study customers pattern Give link to newsletter subscription Rate or enter a review Random short surveys No of hits for every category Link to feedback or enquire Social networking /Sharing