1. Marketing @ VU Email Newsletter Kim Tairi

2. VU Library - making your future possible 2 About Us 52, 207 Student s 2,242 Staff

3. VU Library - making your future possible 3 Our Library 13 locations 101 staff 45.1 librarians, 34 paraprofessionals, 24.9 support staff 1,472,069 loans Library System: INNOPAC from Innovative Innovative

4. Marketing is acknowledged as an integral part of our service

5. VU Library - making your future possible 5 Marketing Librarian Position Marketing 0.5/Campus Librarian 0.5 A coordinating role across 13 locations Based in the Library Services Branch

6. VU Library - making your future possible 6 Organisational Structure

7. VU Library - making your future possible 7 We are not our clients Listen to your students Feedback Ask them Rodski Library Client Survey

8. VU Library - making your future possible 8 Top Performers & Gaps

9. VU Library - making your future possible 9 Key Strategies Customer service Library publications Website/email subscription service Symbiotic relationships (networking)

10. VU Library - making your future possible 10 LNS – Library Newsletter Service http://w2.vu.edu.au/library/LibraryNews /lns.htm http://w2.vu.edu.au/library/LibraryNews /lns.htm

11. VU Library - making your future possible 11 Invitation Invitation sent out beginning each year by University Librarian Invite sent to staff

12. VU Library - making your future possible 12 Monthly Newsletter

13. VU Library - making your future possible 13 Sample

14. VU Library - making your future possible 14 Student centred space Create the right environment and they will come Relax rules & regulations PC & wireless access

15. VU Library - making your future possible 15 Targeted Marketing -Offshore Website - targeted Training staff Relationships with key people Visit

16. VU Library - making your future possible 16 Open Day

17. VU Library - making your future possible 17

18. VU Library - making your future possible 18 Evaluate Revise printed material Timely Get someone else to proof read Be prepared… you can’t please everyone! Revise strategies and objectives Regular reporting (every ¼)

19. VU Library - making your future possible 19 Thank you