1. TACF Membership Initiative 2013-2014 Fiscal Year

2. Membership Only 7% of total organizational income is generated from membership support So why membership? Provides a base of public support Generates a pool of volunteers Expands number of informed ambassadors for our work Provides financial support to chapters

3. 2013-14 Chapter Membership Challenge Launch Date: October 2013 Activate local chapters to increase membership Offer incentives and recognition for success Cash stipend for regional leaders National award Provide templates for new ways to engage and retain members

4. Sample New Member Recruitment Opportunities Member-to-Member Incentive Program Gift memberships, discounted renewals Membership Drive Event Earth Day “Picnic for the Planet” model New Member Limited Time Discounts Single time, new members only Collaborative Activities with Partners Cross-marketing opportunities with local and national partners

5. Who Ultimately Benefits? CHAPTER REVENUE PROJECTIONS # New Members Income ($15 per) 70% retention plus… Income ($15 per) 70% retention plus… Income ($15 per) YR 1 YR 2 YR 3 50$75050$1,27550$1,643 100$1,950100$2,865 150$3,525150$4,718 100$1,50050$1,80050$2,010 100$2,550100$3,285 150$3,300150$4,560 150$2,25050$2,32550$2,378 100$3,075100$3,653 150$3,825150$4,928

6. New Member Pipeline Plan driven by national office Online JOURNAL Subscription Program $30 annual online subscription for non-members only (6 issues) One time, online-only 3-issue free trial subscription Passive membership enrollment and “opt-in” opportunity in every issue No direct mail solicitation for one year Active tracking of conversion rate

7. Benefits Analysis Membership ($40)Subscription ($30) New Members: Welcome Letter from CEO TACF Membership Card and Decal Most recent Journal Chestnut I.D. reference card Renewals: Thank you letter from CEO TACF Renewed Membership Card Additional Benefits Members-only section of web Invitations to members-only webinars Discounts at TACF online store Advance notice of new products Members-only events and activities Access to professional science staff Journal and e-newsletter Access to seed Benefits: 6-issues of Journal e-newsletter

8. Subscription Program Launch: June 2013 LAUNCH DATES Expanded Membership Benefits Online: April 2013 Chapter Membership Challenge: October 2013