1. BEST CREATIVE IDEA ICOM Meeting Singapore November 19, 2004

2. SYNERGYZER – Giving A Voice to the Ad Industry in Pakistan

3. WHAT IS THE SYNERGYZER ?  High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing  The publication started off as a quarterly newsletter on a controlled subscription list  Primary Target - Decision Makers in the Industry  Secondary Target – Future Executives in business schools  Is currently rated as the best editorial content in its segment

4. OBJECTIVE  To create awareness of standard advertising practices of the world  To motivate and project genuine talent of the industry  Being less than 5 Years Old – Recognition of our competencies  Reach key decision makers who matter on both agency and client side  Reach like minded people in the industry for a genuine ideas interchange

5. 1 st issue

6. 2nd issue

7. 3rd issue

8. 4th issue

9. 5th issue

10. HOW SYNERGYZER BENEFITS THE BUSINESS  Has established diversity and wide ranging capabilities of the agency  Has made Synergy the unofficial spokesperson of Ad industry professionals in Pakistan  Is a strong promotional vehicle for Synergy Group  Improves the knowledge level of our own personnel through research and information collection  Has provided a platform for the agency to attract new and fresh talent constantly  A new revenue stream from advertising

11. The Future Making the Magazine a bi-monthly publication Increasing Visibility on Newsstands Making Synergyzer a web based portal Synergyzer Awards Synergyzer Ideas Bank