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ACLU of Illinois 2012 Advocacy & Outreach Plan. Increase membership statewide Building the link between membership, donating & action-taking Increase.

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Presentation on theme: "ACLU of Illinois 2012 Advocacy & Outreach Plan. Increase membership statewide Building the link between membership, donating & action-taking Increase."— Presentation transcript:

1 ACLU of Illinois 2012 Advocacy & Outreach Plan

2 Increase membership statewide Building the link between membership, donating & action-taking Increase ACLU legislative power, statewide & in target legislative districts

3 Donors MembersActivists Categories of ACLU Support

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6 Email Only [17693] Membership Only [7730] Members with Email [7218] Email Subscription and Membership Overlap Total Email Subscribers [24911] Total Members [14948]

7 2012 Advocacy & Outreach Statewide quarterly messaging campaigns: “Defending the targets of intolerance” Regular events & outreach to 5 target legislative districts New membership materials that connect action-taking with membership & direct to online participation Membership recruitment training for chapters Membership & donation campaigns on social media Volunteer empowerment ACLU:ENGAGE – November 17 th, 2012

8 Defending the Targets of Intolerance Q1: Women & LGBT individuals Q2: Voters & Activists Q3: Minorities & Immigrants Q4: Innocent Persons in the Growing Surveillance Society


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