1. Consulting 101 A Career Guild To Consulting
Passion Commitment Ambition
Passion Commitment Ambition
Consulting A Career Guild To Consulting 段烨
Peking University Consulting Association

2. Agenda Peking University Consulting Association
The Nature of Consulting
Lifecycle of a consulting project
Consulting Categories, history and theories
Career Path and Life Style
Preparation for Consulting
Q&A

3. The Nature of Consulting
Peking University Consulting Association
The Nature of Consulting
CEO A
Our profit is shrinking! What’s happened, and what can I do?
CEO B
The new market is really attractive, but should we entry? How?
CEO C
I have a great dream about my company ! So go to consulting firms.
Consulting is an advisory service that helps clients identify and analyze
their problems or opportunities.
Consultants are problem solvers. They have expertise and outside perspective.
Our Clients:
Enterprise
Government
NGO
…….
The only product consulting firms ultimately have to offer is their ability to make problems go away.
Consulting firms run on the power of their people.
As a consultant, you are that problem-solver.

4. Life Cycle of a Consulting Project
Peking University Consulting Association
Life Cycle of a Consulting Project 6
Implementation
Reporting 5
The Workflow of Problem Solving
Conclusion 4
Information collection
Find the problem
Find the root
Solve the problem
- Information、data collection
Analysis 3
Data analysis
Interview
Brainstorming 2
- Find the root problem behind the phenomena
Pitching 1
Analysis
Benchmarking
Communication

5. Consulting Categories
Peking University Consulting Association
Consulting Categories
Strategy
Operation
IT solutions HR
Work Area
Long-time plan, strategy
Improve internal working.
System integration, or improvement
Organizational restructuring.
Report line
CEO/Board of Director
COO/CTO/CFO
CIO
Typical case
Help a snack manufacturer to enter China.
Streamlining the equipment purchasing process of a manufacturer
Testing an investment bank’s vulnerability to hackers
Creating or updating a new division’s benefits package
Major players
McKinsey
BCG
Bain
Roland Berger
A . T. Kearney
Accenture
IBM GBS
Capgemini
Hewitt
Towers Perrin Watson Wyatt Mercer HR Consulting

6. Consulting History and Theories
Peking University Consulting Association
Consulting History and Theories
Giants: Brief history
McKinsey 1926
Boston Consulting Group 1960
Roland Berger 1967
Bain 1973
Monitor Group 1983
Accenture 2001
BCG Matrix
Theories and norms
BCG Matrix
Porter’s Five Force
McKinsey 7S Model
Experience curve

7. Peking University Consulting Association
Career Path
CEO
Senior Executive
Senior Manager
Manager
Consultant
Analyst/ Associate Consultant
Develop new business, shape and impact the firm, attain Ownership in the firm
Manage the team, report to client
Lead work team, partly report to client
Lead subprojects , client presentation.
Data collection, raw materials, interviewing
Career Exploration Beyond
MBA programs
PE, Fund
Investment Bank
Industry
Government
Business Start-up
Private equity
NGO

8. The nature of Consulting makes it not fit for everyone
Peking University Consulting Association
Life Style
Attractive salaries
International horizons
Long vacation after project
Acquire knowledge and solve problem
Good choice as a first job
Work 70+ hours a week
No time for BF/GF 
Always travel, no time for home
No time to spent money
Balance?
The nature of Consulting makes it not fit for everyone ?
Do you like to work in a team?
Do you multitask will?
Do you think school life lack of passion?
Are you comfortable with numbers?
Are you willing traveling frequently?

9. Preparation for Consulting
Peking University Consulting Association
Preparation for Consulting
How to get information of target firm:
Company presentation. E.g. V-lookup organized by PCA
Company websites. Google. BBS
Alumni Networks
Business competition ……
Business
Culture
Career
History
Target industry
Recent news
Corporate culture
Core value
Core competencies
Training
Career opportunity
Salary & Benefits
Tips: If you really want to get involved
Understand your yourself, improve self ability. E.g. GPA, research program
Gain experience. E.g. PTA. Summer intern, International exchange….
Mock interview and casebook.

10. Honest work, just reward That’s the way you pay the lord
Passion Commitment Ambition
Honest work, just reward
That’s the way you pay the lord
Thank you!
Peking University Consulting Association