1. INFORMATIONAL SESSION Wednesday, January 30 8:00-9:00 PM | 210 Wheeler URL: http://beacn.berkeley.edu Email: beacn.berkeley@gmail.com Bay-area Environmentally Aware Consulting Network (BEACN)

2. Agenda BEACN overview Spring Projects Alumni perspectives Available positions Application process Questions

3. Our Mission Educate students and businesses on environmental and economic benefits of sustainable business practices Provide students with the opportunity to develop innovative strategies that address sustainability goals of businesses in a real-world environment Offer companies and organizations quality consulting to increase efficiency and success of the Bay Area green business sector Promote and distinguish businesses who value sustainability at their core

4. Previous Clients Nonprofit Government Local Business

5. Overview of BEACN Projects General Meetings MBA Workshop Guest Speakers Socials Office Visit

6. Overview of BEACN Project Teams Directors BEACN

7. Member Responsibilities Mandatory member retreat (February 23-24) Attend weekly team meetings and meet weekly deadlines Attend 4 out of 5 general meetings, attend socials, fundraising events, community service events and end- of-semester banquet Complete and submit midterm and end-year evaluations Present midterm and end-of-semester deliverables

8. Member Responsibilities ActivityRequiredPossible Opportunities General Meetings45 Socials35 Professional Development 13 Community Service12 Retreat11 Banquet11

9. Executive Board Direct overall direction of organization Shape long-term structure of BEACN BEACN’s internal consultants

10. Executive Board Vice PresidentDirector of Professional DevelopmentDirector of Internal OperationsDirector of Marketing (2)Director of Research

11. Consulting Project Teams BrandingMetricsBusiness PlanningConsumer MarketingProgram Development

12. Branding Project Description Researching and developing a strategy for a local food and produce storefront looking to market their location and increase their presence in Berkeley. (Berkeley) Tasks Develop holistic branding image to be used in all marketing materials Create marketing handbook including social media strategies Contribute to an increase in storefront foot traffic

13. Branding How you can benefit: Gain knowledge and experience in….  Market analysis  Developing company image  Growing a business  Learn to effectively leverage social media What We Need: o Social-Media savvy o Creative thinking o Marketing campaign experience o Interest in Sustainable Food Movement

14. Metrics Project Description: Work with wine kegging company to calculate metrics for quantifying the benefits of wine on tap. (Berkeley, CA) Tasks  Research lifecycles of keg repurposing.  Calculate the carbon footprint of keg manufacturing.  Develop creative statistics to show the benefits of wine in kegs.

15. Metrics How you can benefit:  Learn about the wine industry  Gain experience in quantitative problem solving  Measure the footprint of manufacturing industries What We Need o Quantitative thinkers o Great research skills o Creative with numbers o Interest in the wine industry

16. Business Planning Project Description Assist a San Francisco non-profit in developing cost structures and a steady revenue stream for the next 2-3 years. (San Francisco, CA) o Tasks o Create a timeline for business growth o Evaluate revenue and cost sources o Develop plan for profitability

17. Business Planning How you can benefit  Learn strategic finance planning  Create projections of costs and revenue What We Need o Entrepreneurs o Finance experience o Organization skills o Business majors o Sustainability enthusiasts

18. Consumer Marketing Project Description Create a calendared marketing plan for a 3-6 month period for a green product design and manufacturing company’s signature sustainable product. (Oakland, CA) This includes: o Competitive analysis of rival products o Social media strategy o Gaining knowledge of target customer

19. Consumer Marketing How you can benefit:  Learn how to use demographics in marketing a product to a group of consumers  Learn about consumer products industry  Learn how to market sustainable products to consumers What We Need o Creative thinkers o Interested in Retail and Consumer Products o People who think outside the product o Interest in Sustainable Design

20. Program Development Project Description: Develop a recycling program that helps local shoe company achieve cradle-to-cradle design. (San Francisco, CA) Tasks  Understand recycling process  Analyze potential partnerships for recycling centers  Conduct cost analysis of program feasibility

21. Program Development How you can benefit:  Conduct industry analysis  Gain knowledge in shoe and apparel industry  Understand the concept of repurposing  Learn innovative strategies for creative marketing What We Need Creative thinking Recycling enthusiasts Organized individuals Big picture and detail- oriented thinkers

22. BEACN Alumni Perspectives

23. Project Team Requirements Project Manager  Lead, motivate and guide team members  Facilitate communication with the client  Organize project goals, timeline, and completion of deadlines  Consolidate and prepare deliverables  Attend and actively contribute to Executive Board meetings every other Wednesday night Expected Hours Per Week o 4 on a very quiet week o 15 on the busiest week of the semester

24. Project Team Requirements Members  Complete weekly tasks and assignments  Collaborate with teammates on project objectives  Update project team on task progress.  Actively engage in weekly team meetings and BEACN events Expected Hours Per Week o 3 on a very quiet week o 12 on the busiest week of the semester

25. General Meetings BEACN meets every other Wednesday night from 7-8:30 pm; Room TBA  Case interview skills  Case study practice  Consulting skills workshops  Professional development training  Guest speakers from consulting industry and sustainability fields

26. Application Process Rolling applications - final deadline Thursday, 2/7 at 11:59pm  Applications posted at http://beacn.berkeley.edu  Submit to beacn.berkeley@gmail.com  Interview invites for new applicants to be received by Friday 5pm- check your emails!  Sign up for an interview slot by Friday, 2/8 at 9 pm.

27. First Round Interviewing Process Friday February 8  Returning member interviews from noon to 5pm on campus Saturday February 9  New applicant/returning interviews from 8am to 5pm on campus Sunday February 10  New applicants will be informed of whether they move on to a final round interview by 5pm.

28. Final Round Interviewing Process Friday February 15 12pm-5pm on campus  Conducting final round interviews for new applicants Saturday February 16 8am-5pm on campus  Conducting final round interviews for new applicants Note Interviews will be 30-45 minutes long.

29. Interviews Returning members must sign up for an interview time scheduled for Friday February 8. If you want to obtain a leadership position, be sure to also fill out Section 3 of the application For Project Manager applicants: Practice Case Interview Questions and communicating your ideas/vision for the projects

30. Project Manager Training Project Managers will spend their President’s Day in training.  Individual training with Presidents to discuss the project individually for 1 hour.  Group training to discuss the role of project manager for one hour. Individual Project Manager Training o Monday Feb 18 th, 1 hour slot between 10am-3pm @TBA Mandatory Project Manager Training:  Monday Feb 18 th, 5:00pm @ TBA

31. Recap of Available Positions Project Team Manager Member

32. Switch It Up! We advise you to switch up positions/roles in BEACN Returning members apply for leadership roles! Position selection based on application, interviews, and last semester’s president’s meeting (f0r returning members) Be open minded!

33. Contact Information Nitya Bhaskar| Co-President nbhaskar@berkeley.edu Garrett Shepherd| Co-President gshep@berkeley.edu Joyce Salaver| Vice President joycesalaver@berkeley.edu Applications will be posted on our website: http://beacn.berkeley.edu Thank you!

34. Questions?