242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind | A division of DG | All rights reserved MediaMind Media Agency Overview Rich Media

© 2012 MediaMind Technologies Inc. | All rights reserved The study analyzed 24,000 creatives More than 12 Billion impressions Site visits were measured using landing page conversion tags * Served in North America between July and December, 2011.

© 2012 MediaMind | A division of DG | All rights reserved Rich Media Boost Site Visits Three-Fold; with Video, Six-Fold ▸ Site Visits by Format 600% 500% 400% 300% 200% 100% 0% Standard BannerRich MediaRich Media with Video x3 x6

© 2012 MediaMind | A division of DG | All rights reserved Branding: Rich Media Boosts Visits of Non-Clicking Users Nearly Two-Fold ▸ Post-Impression Site Traffic by Format 200% 160% 120% 80% 40% 0% Standard BannerRich MediaRich Media with Video X1.7 X1.9

© 2012 MediaMind | A division of DG | All rights reserved Direct Response: Rich Media Boosts Post-Click Site Traffic Four-Fold, with Video, Nine-Fold ▸ Post-Click Site Traffic by Format 1000% 800% 600% 400% 200% 0% Standard BannerRich MediaRich Media with Video X4 X9

Insights- Beyond a Report AWARENESS ADVOCACY RESPONSE High Impact In-Stream Rich Media Mobile StandardBanner DCO Vertical InsightBest PracticesAnalytics

© 2012 MediaMind Technologies Inc. | All rights reserved Reports The Way You Want Them Campaign Monitor Predefined Reports Custom Report Builder & Service Data Feeds Service Plug-In for Excel One-Click Reporting © 2011 MediaMind | A division of DG | All rights reserved

© 2012 MediaMind Technologies Inc. | All rights reserved In-Depth Engagement Metrics Proprietary method for counting actual unique impressions Adjusted Unique Different Metrics Dwell Time Measures brand engagement without relying on clicks or mouse activity Two Proprietary Metrics show you REAL Campaign Performance

© 2012 MediaMind Technologies Inc. | All rights reserved Visibility into Performance Creative AdjustmentsOptimal Performance Creative and/or Media Adjustments Media Adjustments Visibility (High) Visibility (Low) Performance (Low)Performance (High)

© 2012 MediaMind Technologies Inc. | All rights reserved Enabling Effectiveness at Every Level High Impact Video Rich Medial Interactive Interactive Rich Media Rich Media Interactive In-Stream Mobile Rich Media AWARENESS ADVOCACY INTEREST DESIRE ACTION Pre-Roll Targeted Rich Media

© 2012 MediaMind | A Division of DG | All rights reserved High Definition Background Dimmer 3D Cube 3D Plane Page CollapseAccordion Calendar Reminder Coupon CodeEmail QR Code Generator Advanced Feedback Save this Ad Windows Messenger Twitter ConnectSkypeTwitter Retweet Messenger Shared Box Video Viral Booster Video Extender Augmented Reality Physics Banner Polling Face Detection Mouse Detector Blocks: Pre-Packaged Performance Boosters CLICK TO VIEW BLOCKS

© 2012 MediaMind | A Division of DG | All rights reserved “As a premier rich media vendor supporting the formats, Unicast has an intrinsic and deep understanding of the IAB Rising Stars ad units. They are truly one of the companies shaping the future of interactive advertising.” - Peter Minnium, Consulting Director, IAB Rich Media Features – IAB Rising Stars Ad Formats

Workshop Platform Custom SV Blocks Templates

© 2012 MediaMind Technologies Inc. | All rights reserved Hand off to RM Vendor If Approved Demo Links Coding, Tracking, Video, etc. (3-5 Days) XX YY ZZ Client Process (2 weeks) FLA Files StoryboardingStoryboarding PSD Files Revisions (1-2 Days) If Errors (24 Hours) QA (24 Hours) Custom SV Blocks Templates

© 2012 MediaMind | A division of DG | All rights reserved Expand Relevancy, Decrease Production Time Movie Category: Movie Title: Master Creative: Geography: Behavioral: JAMES BOND STAR WARS Comedy - Thriller - Action - - Site Ad - RM Ad - Std. Ad

© 2012 MediaMind | A division of DG | All rights reserved ▸ Using Smart Versioning, copy/images were dynamically updated, via an IP lookup, to include user’s current location. ▸ Geo-targeted banners promoted driving to their "sister metropolitan" area without having to re-fuel ▸ Dwell time went through the roof jumping 27.4% over benchmarks at a lower production cost SV With Geo-Targeting Increased KPIs by 69% Avg. Dwell Time (sec.)

© 2012 MediaMind | A division of DG | All rights reserved ▸ Using Smart Versioning, copy/images were dynamically updated, via an IP lookup, to include user’s current location. ▸ Geo-targeted banners promoted driving to their "sister metropolitan" area without having to re-fuel ▸ Dwell time went through the roof jumping 27.4% over benchmarks at a lower production cost SV With Targeting Increased KPIs by up to 69% Avg. Dwell Rate

© 2012 MediaMind Technologies Inc. | All rights reserved Boxes graphic is a single separate element placed on top of picture and groups Logo with white text place on top All large font size Make sure the Character spacing is set to “tight” or “very tight” And make sure ALL lowercase Avoid using the Glow effect on large texts. Instead, use Drop Shadow, with 75%-80% opacity. Use mildly and sparingly… Thanks! © 2012 MediaMind | A division of DG | All rights reserved Replace the background image, but note that it has a brand semi- transparent ‘cube’ layer on top of it. Send the branded ‘cube’ layer to back, replace the image, then send the image to back

© 2012 MediaMind Technologies Inc. | All rights reserved Online Gives Measurable and Effective Reach Animation if needed Is “Fade - very fast” Case Study: Dell In-Stream Campaign Execution ► MediaMind provided Dell with a one stop solution for all online components of the campaign. ► MediaMind served all In-Stream video, tracked all display ad formats and provided insights to the contribution of each ad format and publisher to overall campaign performance. ► MediaMind platform attributed each conversion and site visit to the right ad, avoiding duplication and double counting.

© 2012 MediaMind Technologies Inc. | All rights reserved Case Study: Microsoft Advertising/Wunderman Campaign Details & Objectives Client: Microsoft Advertising Campaign: MSA Story Forward Creative Agency: Wunderman MediaMind Format: Filmstrip Campaign Objective: ► Drive a statistically significant increase in Microsoft Advertising total brand and top box ratings on Leadership and Knowledge

© 2012 MediaMind Technologies Inc. | All rights reserved Case Study: Microsoft Advertising/Wunderman Animation if needed Is “Fade - very fast” Campaign Execution ► Ad lets user flip through slides and remembers what slide they saw last, guiding them through the engagement funnel whether or not they interact with the ad. ► Using the MediaMind Data Capture component, a contact request form within the unit used for lead generation. ► Filmstrip functionality included: Creative state component (enables ad to “remember” what slide the user saw last) Data capture component (enables collection of data submitted by user via online form) Video component allows utilization of multiple videos within the two-box ad boundary Video performance metrics included: # of video starts # of times video played to the 25%, 50% and 75% marks # of times video fully played

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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