1. FDA Safe Use Initiative Public Meeting REDUCING UNINTENDED ACETAMINOPHEN OVERDOSE Strategic Integration of Acetaminophen Safe Use Content into NCPIE Web Sites & Programs: A Collaborative Approach Ray Bullman NCPIE Executive Vice President November 16, 2010

2. About NCPIE Our Mission To stimulate and improve communication of information on appropriate use of medicines to consumers and healthcare professionals. 3 Cs: C atalyst, C onvener, C learinghouse of ideas/ information to support our mission

3. NCPIE Approach Collaborative Program Development Identify key stakeholder organizations with capacity to provide project-specific expertise and contribute significant support to end-product messaging / outreach Form Project Advisory Team (PAT) to provide input and guidance: development of key messages, implementation planning, assessment, and outreach strategies. PAT Collaboration – Examples Follow

4. NCPIE Collaboration Prescription Drug Abuse Awareness & Prevention Teen Influencer Workshop Program American Academy of Pediatrics Community Anti-Drug Coalitions of America D.A.R.E. America Generation Rx Initiative/Ohio State University College of Pharmacy National Association of Chain Drug Stores National Association of Health Education Centers National Association of School Nurses National Association of School Psychologists National Association of State Alcohol & Drug Abuse Directors, Inc. Parent Teacher Association (PAT) Office of Programs/Public Policy Purdue Pharma The Partnership for a Drug-Free America Substance Abuse and Mental Health Services Administration Society for Adolescent Medicine Students Against Destructive Decisions, Inc. University of Florida Department of Health Education and Behavior U.S. Food and Drug Administration

5. NCPIE Collaboration Prescription Drug Abuse Awareness & Prevention Resource Kit for Americas College Campuses American College Health Association American Student Government Association Community Anti-Drug Coalitions of America (CADCA) Costar Media Partners Generation Rx Initiative Ohio State University College of Pharmacy Inflexxion, Inc. NASPAStudent Affairs Administrators in Higher Education National Association of Chain Drug Stores Foundation National Association of State Alcohol & Drug Abuse Directors, Inc. Peer Assistance Services (Colorado) Substance Abuse and Mental Health Services Administration/ The Partnership for a Drug-Free America U.S. Food and Drug Administration

6. NCPIE Collaboration Safe Use for Parents, Children, Grandchildren Medicine Safety: A Tool Kit for Families AARP American Academy of Family Physicians CVS Caremark Humana Pharmacy Solutions Humana, Inc. Intel Corporation Medical Group Management Association National Consumers League Surescripts / The Center for Improving Medication Management Walgreen Company

7. NCPIE Collaboration Older adults and caregivers Medication Use Safety Training for Seniors MUST for Seniors Program (www.mustforseniors.org) -- interactive initiative to promote safe & appropriate medicine use by enabling older adults to avoid medication misuse, recognize and manage common side effects, and improve medicine use knowledge, attitudes, and skills. AARP Alliance for Aging Research American Society of Consultant Pharmacists National Council on Patient Information and Education Peter Lamy Center for Drug Therapy & Aging, University of Maryland School of Pharmacy U.S. Administration on Aging

8. NCPIE Collaboration Promoting Safe & Appropriate OTC Use Be MedWise ® (www.bemedwise.org) -- NCPIE --American Pharmacists Association (APhA) -- Food and Drug Administration -- Office of the U.S. Surgeon General (grant support from McNeil Consumer & Specialty Pharmaceuticals and Procter & Gamble) About Be MedWise included print (Time Mag) and TV Spots (CNN, TBN, Larry King) >Encouraging consumers to read and heed all the information on OTC labels when the buy and use OTC products; >Educating consumers about active ingredients so they can compare products >Encouraging Americans to seek out the advice of pharmacists and other health professionals

9. NCPIE Collaboration Promoting Safe & Appropriate OTC Use About Be MedWise (launched Jan. 2002) Rationale: Findings from NCPIE consumer & healthcare professional survey research Launch coincided with changeover to new, standardized Drug Facts label. Core Messages: OTC medications are safe when taken as directed, but they are still serious medicines that can cause harm if taken incorrectly Many OTC medicines use the same active ingredient, so make sure you know the active ingredients in each OTC drug Always read the OTC drug label and always follow the dosage instructions Compare ingredients if you are taking OTCs and prescription medicines at the same time To play it safe, consult your doctor or pharmacist about taking OTCs correctly

10. NCPIE Collaborative Approach Strategic Integration of Acetaminophen Safe Use Content into NCPIE Web Sites & Programs Medication Use Safety Training for Seniors (MUST for Seniors) www.mustforseniors.org Be MedWise ® : Promoting the Wise Use of OTC Medicines www.bemedwise.org Talk About Prescriptions Month (Talk About Your Medicines Month: Promoting Safe Use / Preventing Abuse) www.talkaboutrx.org /October Medicine Safety: A Tool Kit for Families* www.learnaboutrxsafety.org Maximizing Your Role as a Teen Influencer: What You Can Do to Help Prevent Teen Prescription Drug Abuse Taking Action to Prevent & Address Prescription Drug Abuse: A Resource Kit for America's College Campuses

11. NCPIE Collaborative Approach Strategic Integration of Acetaminophen Safe Use Content into NCPIE Web Sites & Programs Process: -- Convene relevant Project Advisory Team (PAT) for each module -- Review current research, messaging / programming to arrive at top line core messaging (no reinventing the wheel) -- Integrate audience-appropriate core messaging into strategic, impactful Acetaminophen safe use content modules (multi-piece; each will vary) -- Define opportunities for PAT members to extend outreach -- Encourage / support PAT uptake / dissemination of content to maximize broad/deep outreach

12. Contact Information @ NCPIE Ray Bullman, Executive Vice President bullman@ncpie.info Deborah Davidson, Membership Director ddavidson@ncpie.info National Council on Patient Information and Education (NCPIE) 200-A Monroe Street, Suite 212 Rockville, MD 20850 (301) 340-3940 - phone (301) 340-3944 - fax www.talkaboutrx.org www.bemedwise.org www.mustforseniors.org