1. eText Overview Pearson Confidential July 2011

2. Pearson eText Platform Platform Goal: –Provide a highly competitive, Pearson-owned platform that concurrently reduces our eText production costs Currently in use by: –US School –US Higher Ed –Canada Education –International –Pearson Learning Solutions –PTG New Initiatives –South African translations –Arabic translation –TutorVista integration investigation –Equella integration investigation

3. Key eText Capabilities Browser-based Exact page fidelity Standard and Elementary user interfaces Synched audio and text Personalization Highlighting (Personal and Shared) Notes (Personal and Shared) & Notes Manager Bookmarks (Personal) WhiteBoard Full text search Multiple user interface options Multiple page views with zoom Access via secure bookshelf (HiEd) or LMS Low production cost –Simple eText: Generally under $2/page –eText with media: Generally under $3/page –iPad: no additional cost (if produced at same time of original conversion request)

4. Key eText Capabilities Integration with all of Pearson’s Learning platforms Access to interactive media, documents and web content Standard and Custom baskets –Glossary –Index –Table of Contents –State Standards (School) –Custom Baskets supporting rich media Instructor-customizable Table of Contents Configurable print options with watermark for added security Editorial Analytic Reports

5. eText Architecture: Clients  Mac/Windows Viewer - A Mac or Windows browser-based application that students & instructors use to access their subscribed titles. Pages are SWFs. Title subscription must be done outside of the app. Can’t work on the iPad because its Safari browser does not support Flash.  CD App - A desktop application for Mac or Windows machines that has much of the same functionality as the browser version. Does not support personalizations (highlights, notes, bookmarks) nor Search. Can’t be downloaded since due to size. Does not support DRM.  iPad App - An app specifically designed for the iPad and available for free download from the Apple iTunes store. Pages are optimized PDFs. Displays bookshelf of subscribed titles. Title subscription must be done outside of the app. SMS (HiEd) authentication available now. RUMBA authentication (School) in August 2011 and eCollege ML+ in Sept 2011.  Android Apps - Q4 2011 Students can interoperate between the iPad app and Mac/Windows viewer

6. Key Statistics Business / Market –6 business units: HE, CG, Intl., PLS, P&C, Canada –14 languages supported (English, Italian, Spanish, French, German, Japanese, Brazilian Portuguese, Korean, Japanese, Simplified Chinese, Traditional Chinese, Norwegian, Turkish and Dutch) Technology –4 deployment modes (online, hosted media server, offline CDROM and iPad) –11 LMS platform integrations deployed (Mastering, XL, Pegasus, EPIC, WPS, CourseCompass, PSN, PSN+, Power School eCollege & CCND)

7. Release Timeline Ver. 1.0 Ver. 2.0 v 3.1 v 3.2 v 4.0 v 4.1 v 4.2 Jul 08Dec 08Dec 10May 10Jul 09Jan 10Jul 10 v 4.3 CM 4.3 Dec 11 v 4.4 Mar 11 June 11 School iPad 1.1 eCollege iPad 1.1 July 11Aug 11Sept 11 HiEd iPad 1.1 HiEd iPad 1.0 HiEd iPad 1.0.1 Mac / Windows Apple iPad Android Tablets Android v1.0 Q4 2011 v 4.5

8. Pearson eText Delivery Options Online Browser CD-ROM Hosted Package Authoring Tool iPad HiEd, Int’l PLS, PTG, CG HiEd, Int’l PLS, PTG, School SchoolSchool, Int’l

9. Integration with Pearson Platforms CCND

10. Typical eText integration

11. Stand Alone eText

12. eText Walkthrough of Mac/Windows Client

13. Elementary User Interface

14. Standard User Interface

15. Personalization Create notes, highlights and bookmarks Instructors can share their notes and highlights with their students

16. Notes Manager Search, export & print your notes

17. Search Results can be altered using a variety of filters Search History allows user to quickly search the again

18. Printed Watermarking & Footers

19. Rich Media Glossary Search by selecting a letter or using the scrollable toolbar Audio and video can play within a glossary entry Definitions in multiple languages

20. Synched Audio and Highlights

21. WhiteBoard

22. WhiteBoard Zoom Areas

23. Jazz Integration Two options to link from eText to Jazz: Link from an eText hot- spotted keyword or custom basket to a Jazz basket OR Link from an eText hot- spotted keyword or custom basket to specific keyword and Jazz assets associated with that keyword

24. Jazz Integration

25. eText Walkthrough of iPad Client

26. Sign In Page

27. Bookshelf

28. Zoom Quality

29. Download Chapters

30. Personalizations Create notes, highlights and bookmarks while in online or offline mode Personalizations made in the Mac/Windows client are viewable on the iPad and vice versa

31. Notes Manager

32. Study Group/Note Sharing Users in same BlueTooth or WiFi hotspot can create a study group and share notes This is a great chapter on statistics

33. Synchronized Highlighting

34. Multi-Media Glossary

35. Search