1. 1 BRAND VISION Vecton is the brand of choice for smart truckers, who want more to achieve more. It gives them the ability to go beyond protection with performance benefits that enhance productivity ROLE OF THE BRAND Double annual GM to $100 MN by 2017 GROWTH ASPIRATION CASTROL VECTON Drive growth in core and new CVO markets through technology leadership

2. 2 WHAT IS UNIQUE ABOUT VECTON THE RTB System5 Technology adapts to changing conditions and improves engine performance in 5 areas a) Fuel consumption b) Oil consumption c) Oil change interval d) Power e) Component life 02 THE PROBLEM SET-UP Modern engines operate in constantly changing conditions which impacts engine performance 01 Smarter engine oil that adapts to maximize performance THE USP 03

3. 3 (Castrol Vecton’s) System 5 technology Adapts to the changing engine conditions And thus the competitive edge in your business Brings the product story and the consumer mindset together. Helps meet market challenges for the brand too. Adapt: differentiates the product, as well as connects to the reality of trucks, roads, business and consumers. Smart: is versatile and malleable can evolve to describe newer product stories going forward. Brings the product story and the consumer mindset together. Helps meet market challenges for the brand too. Adapt: differentiates the product, as well as connects to the reality of trucks, roads, business and consumers. Smart: is versatile and malleable can evolve to describe newer product stories going forward. Attribute (technology) How it works Benefits & payoff Source of authority Castrol It’s smart to adapt Campaign Idea Campaign Insight Brand Ladder It is not how a business is doing today but how it responds to tomorrow that determines its enduring success. Thus improving engine performance in 5 key areas 1. Fuel consumption, 2. Oil consumption, 3. Power, 4. Oil drain, 5. Component life So you get the maximum productivity from your truck(s) 3

4. 4 The idea Be adaptive. Be smart!

5. 5 What does that mean? Why is it important?

6. 6 Constant use and operating conditions impact performance - Fuel and oil consumption tends to go up, - Oil needs changing more often, - The vehicle/ engine needs servicing more often - Components need frequent replacing, - The engine is less responsive

7. 7 Most truckers accept it as inevitable but ‘Smart Truckers’ know there is more to it...

8. 8 That the real reason for performance loss is inability to adapt to usage induced changes to the engine like: - Oil Thickening, - Piston Deposits, - Contaminants, - Abrasive Soot and - Corrosion.

9. 9 Castrol Vecton with advanced ‘System 5’ technology adapts to changing conditions & ensures maximum engine performance at all times. Introducing

10. 10 How does it help business? Savings on fuel, oil, maintenance and the fact that the trucks spend less time in the workshop and more time on the roads ensuring the business makes the most of every opportunity. Thus Vecton enhances business productivity through superior engine performance.

11. 11 Key Consumer Takeouts Technologically Superior Adapts to changing conditions Resulting in superior engine performance Hence the smart choice that enhances productivity Complements ambitious growth desires

12. 12 Thank You