1. CISB594 – Business Intelligence

2. What will we look at today Lecturer Learning Outcomes Course Structure Materials Reference Texts Assessments Expectations Rules and Regulations CISB594 – Business Intelligence

3. Your Lecturer Name:Rohaini Ramli Name:Rohaini Ramli Contact:603-8921 2020 ext 2343 Contact:603-8921 2020 ext 2343rohaini@uniten.edu.my Office:BW-4-C16 Office:BW-4-C16 CoIT Building Office Hour:9am to 5pm (Consultation by appointment only) Office Hour:9am to 5pm (Consultation by appointment only) CISB594 – Business Intelligence

4. Objectives At the end of this course, you should be able to: – Explain the importance of business intelligence in contributing to the delivery of business value and competitiveness in modern organizations – Explain the role of data warehouses in decision support, its administration and security issues – Describe the importance of business analytic (BA) and Data Visualization in organizations – Describe data mining and its benefits to organization – Critically discuss the nature of business performance management (BPM) CISB594 – Business Intelligence

5. Course Structure WEEK 1-24-5 Introduction to module Introduction to Business Intelligence An overview An overview Framework for BI Framework for BI Changing business environments and computerized decision support Changing business environments and computerized decision support Major theories and characteristics of BI Major theories and characteristics of BI 3-56-7 Data Warehousing Definition and concept Definition and concept Architectures Architectures Data integration and the extraction, transformation and Load Processes Data integration and the extraction, transformation and Load Processes 6-78-9 Business Analytics and Data Visualization An overview of BA An overview of BA Online Analytical Processing (OLAP) Online Analytical Processing (OLAP) Data visualization Data visualization CISB594 – Business Intelligence

6. Course Structure WEEK 8-910-11 Data, Text and Web Mining Concepts and applications Concepts and applications Techniques and Tools Techniques and Tools Project Processes Project Processes 10-1112-13 Business Performance Management BPM Overview BPM Overview Performance measurements Performance measurements Methodologies Methodologies Architecture and applications in business Architecture and applications in business Performance Dashboards Performance Dashboards Business Activity Monitoring (BAM) Business Activity Monitoring (BAM) 12-1414-15 Revision and Presentation CISB594 – Business Intelligence

7. Assessments Group Assignments (with individual component) (30%) Test (20%) Final Exam (50%) CISB594 – Business Intelligence

8. Reference Text CISB594 – Business Intelligence

9. Materials All materials and assignment questions are available at metalab.uniten.edu.my/~rohaini/CISB594 Business Intelligence CISB594 – Business Intelligence

10. Context of this module BI Work/Industry Final Year Project Any Further IS / Development Work MIS SAD Any System Development Work CISB594 – Business Intelligence

11. General Learning Outcomes Intellectual skills Intellectual skills Communication Communication Teamworking Teamworking Problem Solving Problem Solving CISB594 – Business Intelligence

12. What is expected of you Critical reflection Critical reflection – Tertiary education work demands higher level thinking Literature & other media review Literature & other media review – Multiple inputs - from many disciplines, with correct referencing (academic writing) – Avoiding plagiarism, take note of citations & references Peer Walkthroughs Peer Walkthroughs – Excellence comes from interaction & sharing Practical evaluation and design work Practical evaluation and design work – Learning by Doing You must be able to demonstrate the following : CISB594 – Business Intelligence Individual assignment Group assignment

13. What is expected of you Behavioral Code Punctuality Punctuality Electrical devices/Mobile phones Electrical devices/Mobile phones Adherence to UNITEN rules & regulations Adherence to UNITEN rules & regulations Timely submission of assignments / projects / homework Timely submission of assignments / projects / homework CISB594 – Business Intelligence

14. Rules and Regulations Students are advised to attend their class punctually. Any student who arrives to the class 30 minutes after the class had started and without any valid reason, is considered absent. Any student, who left the class after he/she had signed the attendance without valid reason OR without the awareness of the lecturer, is considered absent. Signing the attendance on behalf of other students who are absent from classes - both students are considered absent and the College reserves the rights to raise warning letter against both students Signing the attendance on behalf of other students who are absent from classes - both students are considered absent and the College reserves the rights to raise warning letter against both students. CISB594 – Business Intelligence

15. Rules and Regulations Any late submission of assignment without advance approval from the lecturer, medical receipt and doctor’s letter (in case of medical issue) or government documents, will result in marks deduction from the assignment award marks where the deduction is 10 marks per day late. (The deduction is inclusive of weekends and public holiday). Students are NOT allowed to be absent from any test since it is an important component of the coursework. Any absenteeism without advance approval from the lecturer, medical receipt and doctor’s letter (in case of medical issue) or government documents, will result in ZERO marks for the component and the College reserves the rights NOT to entertain any appeal. CISB594 – Business Intelligence

16. Rules and Regulations Students are advised to set the mobile phone to silent mode. Emergency phone calls are to be made/taken outside the classroom. It is important to maintain a good percentage of attendance. According to the University rules & regulations, the University reserves the right to bar students from sitting for their final exam if they do not fulfill the necessary attendance requirement. (80%) CISB594 – Business Intelligence

17. Rules and Regulations Students are advised to adhere to the University rules and regulations Students are NOT allowed to plagiarize in any of the assessments (Assignments, Tests and Final exam), the College reserves the rights to take disciplinary action against the student(s) if found to have plagiarized in the assessments. Students are required to update their contact information with through their advisors/administrative staff. CISB594 – Business Intelligence

18. What support is available for you Face-to-face Meeting (through prior appointment) Face-to-face Meeting (through prior appointment) Email – to lecturer’s email address Email – to lecturer’s email address UNITEN metalab UNITEN metalab Library Resources Library Resources Internet Resources Internet Resources CISB594 – Business Intelligence

19. Assignment Overview two pieces You are to complete two pieces of intensive course work for Business Intelligence which is worth 30% of the module overall marks. One section is to be completed as a piece of cooperative and collaborative group work (a discussion and recommendation based on a case study). You need to work in a team of 3-4 members. Another section will require you to work individually. You are to produce a paper on Business Intelligence (research writing on Business Intelligence) CISB594 – Business Intelligence

20. Your task today Get started on your assignment (individual component) Each student is to conduct a research on Business Intelligence in general. The outcome of this research should be presented in a form of an academic paper, of not less than 1500 words (not inclusive of the list of references) in length. The scope of the research may cover the emergence of Business Intelligence, its’ importance, challenges and opportunities and planning, from the perspectives of today’s businesses. The paper is to be written complete with evidence of research and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper. It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking. CISB594 – Business Intelligence

21. Marking Scheme & Submission The following are the individual marks that are to be awarded to each team member. This individual referenced research paper is to be submitted to your lecturer by 5 PM on 17th January 2010. CISB594 – Business Intelligence

22. Academic Writing – Research and Referencing

23. KNOWLEDGE CRITICAL ANALYSIS COMMUNICATION SKILLS Characteristics of a Graduate

24. The Nature Of Higher Education Learning Skills Not just taking notes and remembering – Requires independent learning and research – Learning to learn, learning to think, learning to evaluate, apply and find new ways of doing things Communication Skills – Able to present, able to justify choices and demonstrate knowledge, able to write Working with others – Group works, project management, time management

25. Plagiarism and Referencing What is plagiarism? – the use of the ideas and/or words of others without due acknowledgement. – copying material from the Internet, library books and the work of others without the use of quotation marks and/or acknowledgement of the source. – summarising or paraphrasing another person's work by simply changing a few words without acknowledgement – an assessment offence, and carries major penalties

26. Avoiding Plagiarism : Differences between References & Citations Citations According to Thomas and Watzman (2005), teenagers seem the most vulnerable to potential negative effects as they use the Internet for more hours than do adults. Reference Thomas, T.S & Watzman, A (2005) Computers and kids: Pulling the plug can protect the planet, Phi Delta Volume 84 Number 8. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin

27. Avoiding Plagiarism – some samples of citations Technology, though useful is never problem free. According to Teicher (1999), “no technology is fail-safe”. In addition, Emmans (2000) has pointed out that students must be made aware of the cyber responsibilities as the solutions designed to address the problems can only do so much as “no software and no policy can be foolproof”. Reference List at the end of the document Emmans, C. (2000). Internet Ethics. Technos: Quarterly for Education and Technology. Volume 9, Number 1. Retrieved May 10, 2003 from http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc Teicher, J (1999) An Action Plan For Smart Internet Use. Educational Leadership. Volume 56 Number 5. Retrieved May 7, 2003 from Buddy http://buddy.lib.unimelb.edu.au/cgi-bin/buddy/erc This is your statement The green texts are your citations – to support your statement

28. Paraphrasing – Change text into your own words – Must also include citation e.g. …as stated by Kotler, 2000 According to Hoyer and MacInnis (2001), satisfied customers form the foundation of any successful business. They said that customer satisfaction is critical and it leads to repeat purchase, brand loyalty, and positive word of mouth. Reference List at the end of the document Hoyer, W. D. & MacInnis, D. J., 2001, Consumer Behaviour. 2nd ed., Boston, Houghton Mifflin Company. Avoiding Plagiarism - paraphrasing

29. Avoiding Plagiarism – copying word for word Copying word for word from a source – Only copy a small amount “Today’s companies are finding it increasingly unrewarding to practice mass marketing or product-variety marketing. Mass markets are becoming ‘demassified’. They are dissolving into hundreds of micromarkets characterised by different buyers pursuing different products in different distribution channels and attending to different communication channels ” (Kotler, 2000) Reference List at the end of the document Kotler, P., 2000, Marketing Management. 10th ed., New Jersey, Prentice- Hall.

30. The majority of literatures viewed for this research agree that the Internet in particular is reputed to be one of the reasons for social and ethical problems among school’s students. (Affonso, 1999; Davies, 2001; Piercey, 2000). On the other hand, Rahman (2002), brings up a valid point by stating that the blame for teenagers social and ethical misconducts should not be put on the technology alone, other factors like the family background and the children's upbringing should also be considered. Avoiding Plagiarism & Demonstrating Critical Thinking

31. Reference List at the end of the document Affonso, B (1999). Is the Internet Affecting the Social Skills of Our Children? Retrieved May 7, 2003 from http://www.sierrasource.com/cep612/internet.html Davis, R. (1999). Is internet addiction real? Victoria Point Multimedia. Retrieved May 7, 2003 from http://www.victoriapoint.com/ Piercey, D. (2000) Students' psychological well-being and the Internet.WWWise Retrieved May 7, 2003 http://dtp.epsb.net/projects/wwwise2.htm Rahman, A. S. (2002) Blaming the Internet Unjustly.Computimes Malaysia, Jan 28, 2002. Retrieved May 7, 2003 from http://buddy.lib.unimelb.edu.au/cgi- bin/buddy/erc

32. Questions?