1. The Next 4 Billion Market Size and Business Strategy at the Base of the Pyramid Eradicating Poverty through Enterprise Panel United Nations, November 2, 2007 Sheri Willoughby World Resources Institute

2. About World Resources Institute Worldwide reach –we work on global environment and development issues, on the ground in over 80 countries Extensive experience with entrepreneurs - a portfolio of 150 SMEs…in Brazil, China, India, Indonesia, and Mexico Extensive local partnerships - that build capacity and co-create opportunity with Ngos, community leaders, local governments, local small and medium businesses MNC partnerships –With selected companies (Intel, Microsoft, Vodafone, Citigroup…)

3. Why The Next 4 Billion Report?

4. 4 billion people 72% of world population Poor by any measure <$3000/y PPP Poorly served unmet needs informality trap BOP penalty UNCOMPETITIVE MARKETS

5. A $5 trillion BOP market

6. By region…

10. By country…

12. By urban/rural…

14. By sector…

15. Surprising patterns showing latent demand

16. The message for business Significant underserved markets Can be served profitably this report documents the BOP willingness to pay for quality service and products Market opportunity. Both for entrepreneurs, large corporations, and investors

17. A sector analysis--Health

20. A Last Mile model for the health sector: Mi Farmacita

21. HealthStore and Medicine Shoppe

22. WRIs BOP Strategy Market Research Identify transformative sector strategies Scale enterprise development Engage capital markets

23. For more information: Download or order The Next 4 Billion report http://www.nextbillion.net Thank you