1. Iguana Comics and Gifts LLC Marketing Project Part IV: Executive Summary

2. Executive Summary Build on existing loyal base – volunteers Implement both grassroots types of Marketing and Mass Marketing Immediate actions are low cost, Moderate- High actions are high cost Build using strengths: artistic abilities, dedication, loyalties

3. Competition Cost:Low Timeframe:Immediate Return:Moderate -Expectation: Generate interest and excitement about comics and the comic world by rewarding an artist for an artistic piece in the genre. Promote at high school, community college, in store Culminate on Art Night Monthly or Bi-Monthly Reward Cost=$30 (18 comics)+award

4. Reading Material Cost:Low Timeframe:Immediate Return:Moderate -Expectation: Remind people about comics, invoke some reminiscing, spark new interest in the stories/characters Place in offices with lobbys and long waits (doctor, oil change, hotel lobby, coffee shop) Start with 10 businesses Tracking insert Label “Provided by Iguana Comics” Cost=$20 (13 comics)

5. On Screen Movie Ads Cost:High Timeframe:Next Year Return:Moderate/High -Expectation: High profile exposure to reach a large audience of people within our target market, especially during first run films in our genre. 15 sec ad runs on all screens Budget Ahead! Run during peak season and when related movies to the genre come out $250/month, 4 month min Cost=$1000 (312 comics, 20 graphic novels, $1000 in gifts)

6. Menus Cost:Moderate Timeframe:Within 3 months Return:Moderate/High -Expectation: Generate interest and excitement about comics and the comic world by rewarding an artist for an artistic piece in the genre. Kids’ menus in restaurants like brewpubs, diners Design/print demonstration example Eddy’s adult menu? Archie? Cost=$7/menu(4 comics/menu)

7. In shop Frequent Buyer Stamp Cards As an effective way to attract the frequent buyers as remain regular buyers. From psychology, the feeling of get the free stuff is better than purchase one. “buy 10 get your 11 st one free” Due to the most stuff price in Iguana from $2.99 to $3.99, so it will not decrease the shop profit.

8. In shop Frequent Buyer Stamp Cards -Expectation: Inspire people desires to get the free stuff and perform as the word to mouth advertisement. -Action timeframe: Immediate -Cost: Low -Return: Low -Initial investment requirements: small business -Artistic designer: three owners -Time: 6-10 hours

9. In shop Monthly Store Fronts Iguana comics shop is located in the main street. Creating a colorful and compelling store front can draw new customers stop by your shops, while attract exciting customer to return. They can paint the mirror or decorate window by Comics Posters or display many graph novels in different shape.

10. In shop Monthly Store Fronts -Expectation: Win the reputation between on foot and drive-by customers. The useful tool for advertising. -Action timeframe: Moderate -Cost: Low -Return: Moderate -Initial investment requirements: small business -Artistic designer: three owners

11. In shop Sponsoring a little league team Sponsoring the league team is a fantastic way for Iguana dealers to advertise, gather new leads and develop prospects, in addition to supporting the community. Display their LOGO on the bottle of water, sun hat or ball pen. The bottle printing cost $1.44 each, the hat printing will go to $3.46 each. Therefore, I estimate the cost will from $144 to $346.

12. In shop Sponsoring a little league team Expectation: Explored the reputation in community -Action timeframe: High -Cost Involved: Moderate -Return: Low

13. Website www.iguanacomics.com DIY or Contractor Optional: –Online coupons –Email subscriber list –Blog –Online store Cost:Low-High Timeframe:Immediate Return:High

14. Online Advertising Search Engine Optimization (SEO) Pay-Per-Click (PPC) Cost:Low Timeframe:Immediate Return:High

15. Conclusion Utilize Iguana’s strengths in creative marketing Enhance use of unique market position Build a wider diversity of marketing methods Keep costs low until marketing has proved itself

16. Thank you ! References http://ezinearticles.com/?101-Marketing-Strategies---Frequent-Buyer-Progams&id=3493539 http://wiki.answers.com/Q/How_much_does_a_post_card_stamp_cost http://wordpress.com/ http://pages.ebay.com/storefronts/start.html http://webstore.amazon.com/info/wba_try?ld=SEWBGOOBran&s_kwcid=TC|12902|%2Bamazon%20store%20website||S|b|9963146276 https://www.google.com/accounts/ServiceLogin?service=feedburner&continue=http%3A%2F%2Ffeedburner.google.com%2Ffb%2Fa%2Fmyfeeds&gse ssionid=T5GsIlaRL-9a_i-NWuzUfw https://www.google.com/accounts/ServiceLogin?service=lbc&continue=http://www.google.com/local/add%3Futm_campaign%3Den%26utm_medium% 3Dha%26utm_source%3Dna-us-places-afs%26utm_content%3Dna-us-places-afs http://www.google.com/ads/adwords2/ https://www.facebook.com/advertising/?campaign_id=194417723019&placement=broad&creative=5811886952&keyword=adwords+facebook&extra_ 1=20c21fda-d5e1-8329-eb3d-0000153b7299 http://www.google.com/addurl/?continue=/addurl http://www.bing.com/webmaster/SubmitSitePage.aspx http://siteexplorer.search.yahoo.com/submit http://www.google.com/analytics/ http://www.godaddy.com/default.aspx http://www.dancrouchblog.com/