1. Product Overview

2. What is the e-STUDIO306LP/RD30? How is it eco-Friendly? Product Positioning/Target Market Unique Selling Points/Advantages General Features Configuration Pricing Agenda

3. What is the eco-MFP?

4. We all know the Environment is a Big Issue Is a Paperless Society Really Possible?

5. Document Life Study 30 to 40% of office documents are for temporary use and 90% will not be stored. Within 1 day Within 2 to 7 days 8+ days 11% 34% 55% Result from study conducted in Toshiba Tec office for 1 year Approximately 90% of documents are disposed within one week

6. What if we can reuse the “temporary-use” Paper Again?

7. Introducing - Brand NEW Green Body! Paper Reusing System

8. What is the “Paper Reusing System”? “Erasable” Toner

9. How does it erase?

10. (MFP) Overview CopyCopy PrintPrint ScanScan FaxFax Specification Follows e-STUDIO306 Series Copy Speed of 30cpm Difference from e-STUDIO306 Series Blue toner No staple finisher Same principle as “Frixion Ink” by PILOT. By applying heat, the toner loses its colorant fixture making it transparent instantaneously Co-development with PILOT and TTEC Optimum fixture by low temperature fusing technology Blue is used for its vividness Same principle as “Frixion Ink” by PILOT. By applying heat, the toner loses its colorant fixture making it transparent instantaneously Co-development with PILOT and TTEC Optimum fixture by low temperature fusing technology Blue is used for its vividness “Erasable” Toner

11. Why Blue? Output from Eco-MFP is Blue 1. Blue Toner to differentiate printed by eco-MFP versus regular 2. MFP.Blue is used for its vividness. About 80% of people accepted blue color print when explained properly (TTEC research).

12. Paper Reuse Device Function 1. Erase print and reuse paper 2. Automatic Electronic Archive 3. Automatic Sorting of Reusable Paper Printed original Erase Electronic archive EraseSortSetting reusable paper Reuse paper Reuse Non Reusable Reuse Reusable

13. How is it eco-Friendly?

14. CO 2 Reduction Effect by Reusing Paper When paper is used 5 times you can reduce CO2 by 50% Condition to estimate ・ LT Normal Paper MPV: 4500 x 5 years ・ Use 5 times each （ = Erasing 4 times ） ・ 1.52g-CO 2 /g ・ Added MFP, Erasing device LCA, Recycle ・ Estimated as of Mar., 2013 Conventional machine 270 k sheets/5 years

15. Water Reduction Effect by Reusing Paper Conditions of estimate ・ Letter-size Normal Paper MPV: 4500 x 5 years ・ Use 5 times each （ = Erasing 4 times ） ・ 1.52g-CO 2 /g ・ Added MFP, Erasing device LCA, Recycle ・ Estimated as of Mar., 2012 Conventional machine 270 k sheets/5 years Paper Reuse System 80 % reduction Environmental burden - Water Footprint - Paper Pen Power consumption Consumable Recycle consumable MFP Recycle MFP Transportation Number of times to reuse the paper depends on the environment of the office One-time use 5 times use

16. Paper Reduction Cutting paper usage without cutting print volume Greatly reduce paper purchase and disposal cost Use five times and reduce to 1/5 th

17. e-STUDIO306LP Spec 5 years expected printing volume: 330K Sheets By saving 5,000 sheets of paper, you can save one tree. Simply decreasing to 1/5 amount of paper use You save 58 trees! Conservation

18. General Office MFP with Exceptional Environmental Attributes Positioned for customers wanting to make overt environmental statement Positioned as an ecological advantage, not necessarily an economical Ideal for customers with “temporary paper” internal workflow Consideration for material that subject to unpredictable demands and rapid obsolescence Positioning

19. Targeting customer with environmental awareness Support CSR Efforts Environmentally conscious customer tends to publicize such information. (e.g. ISO14001) New customer approach with “Only one Product” Look for Internal Paper-based Workflow Processes Penetrate new customer base, not replacement Entire market becomes our prospect Penetration into competitors’ install base No need to wait for replacement cycle Target market

20. Product Cost Comparison e-STUDIO306LP / RD30e-STUDIO306 Eco MFP CPC Eraser Unit MFPCPC System price 15% premium from regular eS306 system

21. YOU can add a new value for the customer e-STUDIO306LP / RD30e-STUDIO306 Eco MFP CPC Eraser UnitMFPCPC Eco-Friendly image is worth a premium!

22. MOST IMPORTANTLY customer receives priceless value of eco-friendly image. Main cost reduction comes from purchase less paper than with regular MFP. Total Cost of Ownership

23. Eco-Friendly TOSHIBA brand image TOSHIBA is the only one with this technology MA bid selling point. TOSHIBA is 2 years ahead No pirate toner – After sales will not decrease. Door Opener Easy to understand for everyone. Receive a lot of interest. Even if you end up selling other MFPs, eco-MFP will open a lot of doors. –Japan case: With eco MFP, about 60% of new customers agreed to meet sales reps. Print Volume will not decrease even though customer will decrease their paper volume It is easier than regular MFP to make the first contact with NEW customer. Value of offering only true eco-Friendly MFP

24. Configuration

25. Price Part NumberDescription MSRP eSTUDIO306LP30CPM DIGITAL COPIER $10,047 Accessories KH1020Eraser Unit $5,945 KA1640PCPlaten Cover $45 MR3026100-Sheet RADF (306LP) $1,664 KD1033550 Sheet Paper Feed Pedestal (E306LP) $1,029 MY1042550-Sheet Drawer (E306LP) $578 MJ5009Job Separator (306LP) $289 STAND355/455STAND (E355/E455) $325 KK4550Work Tray $55 KK2550Accessible Arm $74 GD1250NXFFAX KIT - COMMON $1,076 GD1260F2ND LINE FOR FAX BOARD $651 GN1060WIRELESS 80211G 520-850 $629 GN3010ANTENNA wireless $147 GS1010METASCAN ENABLER $499 GP1080IP SEC KIT $799