1. FlexPod®
Cisco and NetApp FlexPod Update Extending the FlexPod Solution for Smaller Workloads
April 10, 2012

2. About This Presentation
Target Audience:
Current FlexPod® partners in good standing
With both Cisco® UCT/ATP and NetApp® partner certifications
Content:
The FlexPod Opportunity
Introduction to smaller-scale FlexPod solution
How FlexPod can contribute to your success
Resources
This presentation is Cisco and NetApp confidential and supplied under NDA
Do not distribute
Presentations for customer use can be found on the NetApp Field Portal website
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3. The FlexPod Opportunity
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4. Data Centers Are at a Critical Juncture
Empowered User
Real-Time Information
Collaborative Applications
Economic Uncertainty
New Business Pressures
Operational Challenges
Energy Consumption
Asset Utilization
Complex Provisioning
Integrity and Availability
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5. Transitioning from Virtualization to Cloud
Application- Based Silos
Zones of Virtualization
Private Cloud
Public Cloud
Storage
Servers
Apps
Network
Hybrid
What's dominant in our discussions with IT organizations today is the application silo model on the left hand side. This has been the primary provisioning model for servers and storage, up until the last few years.
The application-based design approach started with the application and a dedicated infrastructure under it: services and storage carved out just for that application and its users. Typically these silos are independent of each other; many times there were separate choices made about servers and storage between the different silos. Specialized skills were required for each silo, and often organizations were set up around each tier of service, with dedicated SAN teams, or NAS teams, or Tier 1, Tier 2, etc. To get a new application rolled out, the first step was to purchase and stand up new hardware and infrastructure, and it would often take months just to get the infrastructure ready to put a new application into production. Once rolled out, it was hard to share resources. Stranded excess capacity and horsepower in one silo couldn’t be reallocated to another application that was growing, or repurposed to roll out a new application.
But server virtualization is changing that and paving the way for a completely different architecture where a single pool of resources can be shared across multiple clients. Server virtualization has a compelling value proposition, and a profound implication. The value proposition is simple: most servers are underutilized. If you could run multiple apps on the same server, you can reduce your server footprint, drive up utilization, and save a lot of money and manpower.
Virtualization allowed a decoupling of the application from the hardware. Applications became mobile and can moved from server to server for load balancing, moved from data center to data center for disaster recovery, and moved into the cloud and back out of the cloud for capacity bursting, flexibility, and cost. IT organizations can build a broad, homogeneous, horizontal server infrastructure that's capable of running multiple applications simultaneously. And server virtualization broke the cycle of having to stand up new hardware in order to deploy new applications. You can flow the resources to the demand. You have tremendous flexibility to move your applications around and you can drive a degree of standardization.
Now as customers are moving towards higher degrees of virtualization the reality of maximizing the sharing across a common infrastructure and adding automation as well as Self-Service lends itself to what is now called Cloud. Be it a Private Cloud built by an enterprise to run their ITaaS, or leveraging Public Cloud offerings to complement standard and/or modernized IT infrastructure the goal is the same…lowering IT costs and gaining operational efficiencies that allow IT to respond to the business with a flexible IT infrastructure. Hybrid Cloud is also a goal of the future with some early adopters already linking their Private Clouds to Public Cloud services.
We believe these models will coexist for years, but the bottom line is, the application-based silos are ultimately going to get relegated to legacy applications that will never be migrated, or the small set of key applications in the data center that people believe still warrant their own dedicated infrastructure. The vast majority of the storage and the vast majority of the applications are going to move to the shared infrastructure over time.
Workloads moving increasingly to virtualized cloud infrastructure
Private Cloud: behind the firewall of an enterprise, closed to public
Public Cloud: accessible via service providers for general purchase
Hybrid Cloud: private clouds linked to public clouds
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6. Top IT Priorities for CIOs
Cloud Computing Has Gone
From Vendor Hype to IT Priority in 3 Years
Cloud and Virtualization
#1 and #2
4 years ago cloud was not on the charts … today it’s the number 1 technology priority for CIOs.
Since 2000, Gartner has conducted an annual survey of CIOs to rank their IT priorities and technologies. This survey is the largest of its kind and is often used by CIOs to prioritize their own activities.
Take a look at how the cloud computing ranking has changed. Notice that in 2008, cloud computing wasn’t even ranked as a technology priority. It started to take hold in 2009 at number 16. The next year it moved to number 2. Now, in 2011, cloud computing is the number 1 technology priority for CIOs.
For the 2011 study, 2,014 enterprises responded, representing more than $160 billion in IT budgets spent and covering all major industries and geographies. The average enterprise of the CIOs polled has an IT budget of $79 million.
The technology priorities align with what CIOs are tasked with:
Raising the strategic relevance of IT to the business
Driving innovation on flat budgets
What does this mean to you? Virtualization technology is maturing, and that provides a basis for the adoption of cloud computing. Your customers are looking at cloud computing as a way to achieve higher levels of cost reduction, improved efficiency, and increased business agility.
This means that opportunities exist for you to help your enterprise customers realize the benefits and business results that are possible with cloud computing and to realize that they are ready to discuss cloud computing.
Check out
* = New Response Category, Top catagories
Source: Gartner - The 2011 CIO Agenda
By 2015, 50% of all CIOs expect to operate the majority of their applications/infrastructures via the cloud …
Gartner 2011
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7. Solution: FlexPod Data Center Platform
Features
Standard, pre-validated, best-in-class converged platform for virtualized and non- virtualized environments
Flexible: One platform scales up or out to fit many mixed workloads
Add applications and workload
Benefits
Flexibility: Future-proof platform to meet today’s challenges and scale for future needs
Built-in data center efficiencies: lower TCO with simplified deployments, rapid provisioning of resources
Reduce risk with pre-validated architecture with prescriptive sizing and design guides
Cisco® UCS Unified Computing System and UCS Manager
Cisco Nexus® Family Fabric
FlexPod is the most efficient way to make a successful journey to your next-generation data center.
FlexPod accelerates the transformation from infrastructure silos to a virtualized, shared environment with pre-validated, standardized, scalable building blocks that leverage a next-generation data center solution from Cisco, NetApp, and leading OS and hypervisor partners.
Unlike other solutions, FlexPod is a flexible platform—designed to fit many environments and handle mixed workloads. It can be easily tuned and optimized for your specific requirements. They are backed by easy-to-use tools that facilitate your design and sizing process—so you can add applications, and scale up and out as necessary.
The solutions are integrated—so you can count on centralized and simplified management.
And the solutions are pre-validated—so they facilitate rapid, repeatable deployment
NetApp® FAS
OnCommand Software Suite
10GE and FCoE
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8. A Smaller-Scale FlexPod Solution
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9. Midsize Enterprise Virtualization Trends
Rapid transition to virtualization over next 2 years
Forecast: More MSE VMs will be deployed in the next 24 months than in the years 2001–2009 combined1
36% have server virtualization in production2
34% plan to implement virtualization over the next 12 months2
Mainstream adoption of hosted virtual desktops to take place in 2012 through 2014, with 70 million users by
Source: Gartner Virtual Machine Forecast, March 2011
Source: Gartner SMB UWN 2010
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10. Extending FlexPod to Smaller Workloads
Natural evolution of the FlexPod® data
center platform solution
Enterprise-class FlexPod benefits
Flexibility and scalability
Efficiency and low TCO
Reduced risk and fast time to deployment
Right-sized for smaller workloads
Midsize and distributed enterprise
Lower entry price
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11. Entry-Level FlexPod Configuration
Cisco UCS™ 6248
Fabric Interconnect
Cisco Nexus 2232
Fabric Extender
Cisco UCS C-Series Server
NetApp® FAS2240 HA Storage
Cisco® Nexus® 5548 Switch
iSCSI, NFS, CIFS
Data
Management
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12. Consolidation, Virtualization, and Optimization
Midsize enterprises and smaller workloads
Evolve from application-based silos to virtualized IT
Benefits
Greater flexibility
Increased agility
Simple, scalable, standardized
Reduced risk
Hypervisor
Hypervisor
Hypervisor
Simplify the
Journey to the Cloud
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13. Infrastructure Standardization
Distributed enterprises and smaller enterprise workloads
Migrate satellite offices to corporate standard
Benefits
Reduced complexity
Improved productivity
Lower TCO
Office 1
Office 2
Main
Corporate
Data Center
Drive consistency to increase business agility
Office 3
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14. Customizable for Any Workload One Size Does Not Fit All
Develop and Test
More compute,
less storage
Base Configuration
VDI
Higher-performance servers, more IOPS
IOPS
CPU
Capacity
Memory
Data Protection and Backup
Less compute,
more storage
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15. Exceptional Scalability
More
Compute
Capacity
Cisco® UCS™ C-Series
rack-mount servers
Scale out:
Additional server nodes
More
Storage
Capacity
NetApp® FAS2240
Scale out:
Additional FAS2240
Scale up:
FAS3200/6200
Additional server nodes managed together using Cisco UCS Manager
Entry-level FlexPod® platform scales with larger FAS systems— consistent management, no data migration
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16. Expanded FlexPod Family
Consistent architecture from entry-level to large configurations
Scales with minimal disruption
Common structure for support and management
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17. FlexPod Management Solutions
Intelligent
Automation
For Cloud
FlexPod
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18. Complementary Solutions
Cisco Intelligent Automation for Cloud Services-led Management Solution for FlexPod
Complementary Solutions
Cisco Intelligent
Automation for Cloud
FlexPod®
Prevalidated data center platform with Cisco UCS, Nexus, and NetApp storage
Optimized to support mixed application workloads in a secure multi-tenancy environment
Enables more efficient operations with fewer processes, resources
Manage virtual, physical, and cloud environments
Orchestrate data center resources and value-add services
Lifecycle support for all major virtual and physical objects
Support tiers of service and pricing models
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19. Building a Cloud on FlexPod
Validated Management Solutions for Automation and Orchestration
Products for turnkey management of all FlexPod® components
Deploy IT services in minutes instead of weeks using repeatable workflows
Adapt for semicustom solutions
Validated in Cisco and NetApp labs
Sell with confidence!
CA Automation Suite for Data Centers
Cloupia Unified
Infrastructure Controller
GaleForce Turnkey Cloud for FlexPod
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20. FlexPod Data Center Solutions
VMware® (Exchange, SQL Server®, SharePoint®, View™)
Citrix XenDesktop
Oracle® and SAP® business applications
Microsoft® private cloud/Hyper-V™
Red Hat Enterprise Linux®
MS SharePoint
VMware
View
MS Exchange
MS SQL Server
Validated workloads
Secure Separation
Secure Multi-Tenancy
Hyper-V
Red Hat
VMware vSphere®
Bare-metal OS
Performance-balanced server, network, and storage components
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21. FlexPod with Microsoft Private Cloud
Single management interface and tools for servers and storage
Microsoft® System Center 2012 for self-service, provisioning, orchestration, backup and restore, DR
PowerShell™ Toolkits from Cisco and NetApp
OnCommand™ data management software
Active load balancing of compute, network, and storage resources
Reduce bottlenecks and hot spots
Application-centric shared IT infrastructure
Data management tied to Microsoft applications
Validated with Citrix XenDesktop for VDI
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22. FlexPod Positioning − Entry-Level
Extension of FlexPod® data center platform to address wider range of customer needs and use cases
Cisco® UCS™ C-Series rack-mount server
NetApp® FAS2000 series storage system
iSCSI boot
Target market segments
Distributed enterprise
Midsize enterprise
Benefits
Smaller configuration reduces cost
Architectural consistency across family improves ROI
New revenue opportunities with FlexPod
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23. FlexPod Differentiators
Feature
FlexPod Benefit
Best-in-class solution
Integration of category-leading components based on industry standards
Infrastructure choice
Hypervisors: VMware®, Microsoft® Hyper-V™, Citrix XenServer
Management: Full array of third-party management solutions
Modular
Can utilize existing equipment
Unified architecture
One set of processes and common management from entry-level to large configurations
Scalable and compatible
Economical:
No rip and replace to upgrade; just add FAS/UCS™/Nexus® components
FAS2240 can be converted into a storage shelf
Secure multi-tenancy
Secure tenant isolation from server (VMware vShield™ Zones) to storage (MultiStore® technology)
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24. How FlexPod Can Contribute to Your Success
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25. FlexPod - Unique Value to Channel
Win more, bigger, and more strategic deals
Potential for 2-4x larger deal size
Expanded services opportunities
Shortens and simplifies the sales cycle
Standardization streamlines sales process
Accelerated time to revenue
Strategic and differentiated solution
Ongoing revenue and margin opportunity
Highly strategic sale builds trusted, differentiated partner status
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26. Resources and Next Steps
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27. Key Resources on NetApp Field Portal
Solution Briefs
Customer-focused presentations
GetSuccessful™ tools
Links to DemandGen tools
FlexPod® customer references
Supporting documents
Entry Level FlexPod Solution Brief
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28. GetSuccessful Program Tools
GetSuccessful™ Essentials Video
Short on-demand video presentations highlighting FlexPod solution and customer benefits
GetSuccessful with FlexPod Solution Guide
Sales guide that helps position, asks qualifying questions, and differentiates FlexPod
GetSuccessful with Flexpod Solution Guide
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29. Cisco and NetApp FlexPod Sales Desk
Dedicated sales support
Pre-sales assistance
Registering FlexPod® opportunities
US/Canada: or 877-NetApp-0 option #4
EMEA:
APAC:
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30. NetApp Data Center—FlexPod Specialization
For details:
Prerequisites:
Cisco® DCUC Authorized Technology Provider, Unified Computing Technology (UCT) Specialization or Data Center Architecture (DCA) Specialization
NetApp® Specialization in Server Virtualization (including Professional Services Certification in Server Virtualization)
NetApp Professional Services Certification in Storage Infrastructure
Mutually agreed upon Cisco-NetApp business plan (may include multivendor demo lab, hands-on demo competency assessment, cross-training, coverage, and other requirements); contact your NetApp account management team or
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31. Cisco and NetApp FlexPod Resources
Hands-on Learning
FlexPod® Demo/Training Lab
Challenge/Local Labs
Live Demonstrations
FlexPod Demo/Training Lab
Customer Briefing Centers
Executive Briefing Centers
Proof of Concept
CPOC Labs
If interested, please contact your Cisco® or NetApp® partner manager
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32. Grid Campaign Components and Features
Standard Features & Capabilities
All campaign components customizable with your logo
Your brand colors are applied to campaign assets
Contact form includes your contact info
Customizable microsite section available for your messaging
Multi-touch Flow
Web Banners
Telesales Integration
Customizable Microsite
New! Campaign Elements
Entry-level FlexPod® messaging integrated throughout campaign
Optional online and telesales package featuring new entry-level solution
Live-event materials
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33. ©2012 NetApp, Inc. All rights reserved.
Other Resources
Analyst Reports:
IDC: Accelerating Converged Infrastructure with the FlexPod Datacenter Solution and the Support Alliance
Training Materials:
ABCs of FlexPod
VMware vSphere FlexPod Webcast
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34. © 2012 NetApp, Inc. All rights reserved
© 2012 NetApp, Inc. All rights reserved. No portions of this document may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, Data ONTAP, FlexPod, MultiStore, and OnCommand are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. Microsoft, SharePoint, and SQL Server are registered trademarks and PowerShell and Hyper-V are trademarks of Microsoft Corporation. Cisco and Nexus are registered trademarks and UCS is a trademark of Cisco Systems, Inc. VMware and vSphere are registered trademarks and vShield and View are trademarks of VMware, Inc. Oracle is a registered trademark of Oracle Corporation. SAP is a registered trademark of Oracle Corporation. SAP is a registered trademark of SAP AG. Linux is a registered trademark of Linus Torvalds. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.
© 2012 NetApp, Inc. All rights reserved. No portions of this document may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, Data ONTAP, FlexPod, MultiStore, and OnCommand are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. Microsoft, SharePoint, and SQL Server are registered trademarks and PowerShell and Hyper-V are trademarks of Microsoft Corporation. Cisco and Nexus are registered trademarks and UCS is a trademark of Cisco Systems, Inc. VMware and vSphere are registered trademarks and vShield and View are trademarks of VMware, Inc. Oracle is a registered trademark of Oracle Corporation. SAP is a registered trademark of Oracle Corporation. SAP is a registered trademark of SAP AG. Linux is a registered trademark of Linus Torvalds. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.