1. 2013 Pennsylvania Donate Life Hospital Challenge Plan Activities, Register Donors, and Win Gold!!! Kelly Hoover Thompson – HAP John Green – Gift of Life Donor Program Misty Enos – Center for Organ Recovery and Education

2. Objectives of Campaign Hospital Association desire to support AHA initiative Support launch of new statewide public awareness campaign to increase organ donor designations Provide hospitals with a standard campaign Engage hospitals and their staff with less effort Support OPO efforts to target low performing hospitals

3. Campaign Timeline April 15Letter sent from HAP announcing hospital challenge April 24 Informational conference call to discuss challenge April 30 Hospitals register to participate in challenge May 9 Challenge launch in Harrisburg May – Aug.Challenge runs June 15 - Learning call July 23 - Learning call August 31 Challenge ends Sept. 10Scorecards due to HAP Fall 2013Winners announced at fall HAP event

4. DLPA and HAP Kick-Off

5. The reason to participate By the Numbers 117,000: Approximate number of people on the national organ transplant waiting list 8,366: Number of people in Pennsylvania who are on the national organ transplant waiting list 18: Average number of people on the waiting list who will die today 78: Average number of people on the waiting list who will receive a life-saving organ transplant today 8: Number of lives one organ donor could save 50: Number of lives one organ donor could improve

6. Recruitment and Execution Collaborative effort between HAP and OPOs Collaborative effort between OPO Hospital Development and Community Relations Departments 40 hospitals and health systems participating in challenge Established hospital-based committees Committee composition Pitching the challenge Distributing materials Develop strategy to ensure success

7. Materials provided in your toolkit HAP Donate Life Hospital Campaign Guide Score card Sample letter from Hospital CEO to staff Letter from Hospital CEO to another hospital lead Sample Social Media guide Public Service Announcements Sample newsletter article Statistics fact sheet

8. This is how you earn points! # of each Activity Completed Points Per Activity Hospital Employee Communications New Registratons 40Add a campaign goal marker/barometer to your internal website. 25Add a link to your OPO/DLA or state registry on your internal website. Post it with a campaign web banner. 25Distribute registration forms and donation materials to staff. 25Send email from hospital CEO or other leader(s) to staff, announcing the hospital’s campaign participation. 25Provide donation stickers, pins, and/or green bracelets to anyone who registers. 15 per department email Send emails from department heads to staff, encouraging campaign participation. 15 per emailEmail campaign updates to all hospital staff. 15 per monthAdd pro-donation messages to employee pay stubs.

9. Marketing material available http://www.organdonor.gov/howhelp/hospitalcampaign.html

10. More marketing materials

11. Unique Landing Pages

13. Hospitals in action!

15. Questions?