1. A region with two stories……….growing established markets & developing emerging markets Aaron Iori Regional Manager SE Asia/Greater China

2. Address outline  Overview of markets  Factors underpinning demand  Key issues

3. Introduction  Region dynamics, characteristic & definition Emerging marketsEstablished markets Indonesia, China, Vietnam, Philippines & Thailand Singapore, Hong Kong, Taiwan & Malaysia  low volume importers  growth opportunities  developing supply chains  sustained volumes  developed retail and foodservice positioning  developed supply chains  Economic growth + Rising population = increase demand

4. Australian beef exports

5. Australian beef exports - change from 2000 to 2009

6. Australian beef exports

7. Beef exports by cut

8. Manufacturing beef distribution

9. Strong growth in Indonesian demand for both live cattle & beef

10. Where our product goes…

11. Outlook positive

12. So what is underpinning demand for beef across the region?

13. Concentration of population growth in Asia Distribution of additional world population (2010 – 20) 9% 29% 0% 58% 4%

14. Rapidly increasing populations

15. Economic growth

16. Forecast income growth to 2018 Source: IDB Database, USDA Agriculture Long Term Forecasts

17. Projected beef import growth 2008 to 2018: FAPRI

18. Heightened food safety concern

19. Expansion of modern retail & foodservice

20. But all this is not without a challenge!

21. Market Access  Food security  Free trade agreements – ASEAN (complete) – China (underway) – Indonesia (yet to commence)  Market Access restrictions – China – Indonesia  Plant accreditation – China – Malaysia  FMD zoning issue in Indonesia – Brazil & Indian beef  Halal

22. The global financial crisis More gloom for US housing markets

23. In many of these countries we are competing against the “world” for a share of beef $$$

24. Competitor protein source...

25. Beef consumption low….

26. Conclusion  Due to growth of populations and growth of incomes beef markets in developing Asia are likely to grow strongly over coming years – albeit, at times, erratically.  Competition in these markets is fierce, but Australian beef is increasingly well regarded & we are assisted by our proximity.  MLA will continue to invest in these markets to secure our long term future.

27. Thank you