1. AGGRESSIVE MARKETING NEEDED TO REALISE THE GLOBAL OPPORTUNITY IN HOME TEXTILES Presentation by MR. SANJEEV SARAN Immediate Past Chairman, SRTEPC The Synthetic & Rayon Textiles Export Promotion Council

2. Preface At the outset first I, would like to congratulate the organizers for there initiative of this conference which is very timely and can give directions to the supply base as well retail, as shape of things to come. On behalf of SRTEPC, I, wish a good luck and success to this conference.

3. OVERVIEW OF INDIAN TEXTILE INDUSTRY OVERVIEW OF INDIAN TEXTILE INDUSTRY US$ 55 Billion Textile IndustryUS$ 55 Billion Textile Industry UD$ 32 Billion (58%) Domestic MarketUD$ 32 Billion (58%) Domestic Market US$ 23 Billion (42%) Exports Exports Increased by nearly 6% CAGR in last five years

4. GROWTH OF EXPORTS OF INDIAN MMF TEXTILES CAGR 12.50 Value is US$ Million Source: DGCI&S

5. PRODUCT SHARE (2009-2010)

6. DIRACTION OF TRADE (2009-10) Source: DGCI&S

7. LEADING MARKETS (2009-10) Country Value (USD Mn.) Value (USD Mn.) U.A.E.536 Pakistan434 Turkey234 Afghanistan221 U.S.A.218 Brazil206 U.K.143 Bangladesh124 Saudi Arabia 120 Germany116 Source: DGCI&S

8. EXPORT OF INDIAN MMF HOME TEXTILES Source: DGCI&S

9. % CHANGE IN EXPORT OF INDIAN MMF HOME TEXTILES Source: DGCI&S Year Value in Rs. Cr. % Change 2005-06600 2006-0770417.33 2007-08690-1.98 2008-09653-5.36 2009-10615-5.82

10. SHARE OF HOME TEXTILES Year MMF Textiles Exports MMF Home textiles Exports % Share 2005-0610,2276005.87 2006-0711,8447045.94 2007-0813,4136905.14 2008-0915,7686534.14 2009-1019,7756153.11 Source: DGCI&S Value in Rs. Crore

11. GROWTH IN CAGR PERCENTAGE Textiles2009-102003-04 % CAGR MMF Textiles 19,7759,02716.98% MMF Made-ups 3,3321,58616.01% MMF Home Textiles 61534912.00% Value in Rs. Crore Source: DGCI&S

12. MAIN INDIAN MMF HOME TEXTILE PRODUCTS Home Textiles 2009-2010 (Value in Rs. Crores) Bed Linen 135.9 Bedsheet 115.17 Furnishing Articles 114.74 Curtains 57.81 Motifs 40.75 Blanket 39.61 Dish-cloths/Dusters 38.64 Bed Spreads 27.39 Toilet Linen 17.46 Table Linen 17.44 Sanitary Towel 4.4 Tapestries 1.33 Wall Covering 0.47 Others 4.25 Total 615.3 Source: DGCI&S

13. HIGH GROWTH INDIAN MMF HOME TEXTILE PRODUCTS Home Textiles Home Textiles2009-102003-04 % Growth Toilet Linen 17.461.251,296.80 Bed Linen 135.911.191,114.48 Dish-cloths/Dusters38.644866.00 Dedsheet115.1726.67331.83 Curtains57.8139.3346.99 Furnishing Articles 114.7488.5229.62 Table Linen 17.441424.57 Value in Rs. Crore Source: DGCI&S

14. STRENGHS OF INDIAN HOME TEXTILES INDUSTRY Availability of wider width weaving and processing. Lesser Manufacturing Costs. Availability of Raw Materials. Skilled Manpower. Unmatched colours and designs. Low Volume Sourcing

15. HOME TEXTILES – DOMESTIC OPPORTUNITIES Home Textiles are life-style products and youth influences fashion and India is a contemporary and youthful nation. India has large and expanding domestic market. 10 th large retail markets in the world and growing 40% annually.

16. HOME TEXTILES - CONSUMPTION Accounts for 60% of consumption in Developed CountriesAccounts for 60% of consumption in Developed Countries In India Home Textiles accounts for only 10% of consumption

17. GLOBAL TEXTILE EXPORTS YearTotalApparel Home Textiles Other Textiles 200551227137204 200656230451207 200762334356224 200865236360229 200955831758183 Value in US$ Billion Source: UN COMTRADE

18. GLOBAL HOME TEXTILE TRADE Around UD$ 58 Billion market at present Is expected to grow by nearly 7% CAGR to reach US$ 80 Billion by 2015 India exports around US$ 1.5 Billion at present and by 2015 India’s exports of Home textiles are expected to reach US$ 5 Billion

19. GLOBAL TEXTILE EXPORTS GROWTH Year2006200720082009 % Growth (09/06) Apparel3043433633174.27 Home Textiles 5156605813.72 Other Textiles 207224229183-11.59 Value in US$ Billion Source: UN COMTRADE

20. WORLD EXPORT OF HOME TEXTILES/MADE-UPS (Fibre Share) 2009 (Value in US$ Billion) % Share Total57.57100 Cotton28.5949.66 MMF Textiles 21.3437.06 Wool3.576.2 Others4.077.06 Source: ITC

21. GLOBAL HOME TEXTILE EXPORTS – PRODUCT SHARE

22. MAJOR EXPORTERS FOR MMF HOME TEXTILES CHINATURKEYPAKISTANBANGLADESHINDIAGERMANY Source: UN CONTRADE

23. MAJOR EXPORTING COUNTRIES OF OTHER MADE-UP ARTICLES (Chapter 63)-2009 Value in US$ Billion World42.49 China16.82 Pakistan2.92 India2.32 Germany2.29 Turkey1.65 Source: UN CONTRADE

24. MAJOR IMPORTERS FOR MMF HOME TEXTILES USAGERMANYFRANCEUKSPAINITALYCANADA HONG KONG Source: UN CONTRADE

25. DEMAND DRIVERS FOR HOME TEXTILES Growth of urban population as well as their increasing purchasing capacity Increasing Real Estate Sector Increasing awareness for better living standard

26. HOME TEXTILES – CONSUMERS REQUIREMENT EfficiencyFunctionality Value for Money Eco-friendly Personalized products

27. INNOVATIVE PRODUCTS IN HOME TEXTILES Vitamin E (Skin Care) bed Sheets Water Repellent Bed Sheets Mosquito-Bacteria Repellent Bed Sheets Stain Free Bed Sheets

28. NEW DEVELOPMENTS FIBRES AND FABRICS USED IN HOME TEXTILES TRADITIONAL FIBRES AND FABRICS - Cotton - Man-made fibres - Luxury Fibres PERFORMANCE FIBRES AND FABRICS - Stretch fibres and fabrics - Moisture management fibres and fabrics - Thermoregulating fabrics

29. NEW DEVELOPMENTS EASY-CARE STAIN PROTECTION FLAME RETARDANCY ANTI-MICROBIAL PROTECTION - X-Static FRAGRANCE ENCAPSULATION TREND TOWARDS SIMPLICITY FROM FUNCTIONALITY TO FASHION INNOVATIONS IN BEDDING

30. NEW DEVELOPMENTS Encompassed wider fashion elements. Encompassed wider fashion elements. Exotic designs and innovations with new and exciting looks Exotic designs and innovations with new and exciting looks Transforming a house into a home Transforming a house into a home From the high-end chenille to wide-width jacquard, dobby and yarn-dyed, the Indian furnishing industry manufactures a wide range of premium fabrics. From the high-end chenille to wide-width jacquard, dobby and yarn-dyed, the Indian furnishing industry manufactures a wide range of premium fabrics.

31. NEW DEVELOPMENTS Increased Use of Technical Textiles -In home technical textiles, the demand for synthetic products is expected to rise considerably. -In home technical textiles, the demand for synthetic products is expected to rise considerably.  Eco-friendly and personalised products  Going hand –in-hand with emerging buying philosophy of consumers  The global market offers consumers a broader range of fibre combinations, fabrics, designs, textures and colours than it did in the 1990s.  Use of cutting-edge technologies in home textile products. For example, bed sheets are being made from Coolmax and Thermolite fabrics. Coolmax fabric incorporates a moisture management

32. NEW DEVELOPMENTS SOFT-FILLED PRODUCTS - Down and feather fillings - Down-alternative fillings: Dacron polyester - Hypoallergenic filling fibres BED SHEETS - Increases in thread count THERMALLY ADAPTIVE BEDDING MARKETING INNOVATIONS

33. !ndian MMF Home Textiles !magine the possibilities! Thank You!