1. “ Creative Economy for SME Development "By
Mr. Soros Sakornvisava
President
Small and Medium Enterprise Development Bank of Thailand

2. Definition of Creative Economy
The thinking of Economic moving that upon Knowledge Base , Education , Creative and Intellectual Property
which
linked to the base of Cultural Wisdom , Technology and Innovation.

3. Thailand and Creative Economy
Thailand government emphasized the important of CE
( Creative Economy) by restructuring the country’s manufacturing related to service sector , Industrial and Agriculture on the base of “ Thailand Culture and Wisdom”
Create Niche Qualification for Thai Product and Service adding Value added and Economic value for Job employment through Increasing income and Upgrade Citizen life quality.

4. Classification System for Thailand Creative Industry
Cultural Heritage
- Crafts
- Historical &Cultural Tourism
- Thai Food
- Thai Traditional
Arts
- Visual Arts
- Performing
Media
- Film
- Publishing
- Broadcasting
- Music
Functional Creation
- Design
- Fashion
- Architecture
- Advertising
- Software

5. The Important of CE in Thailand : GDP
Thailand CE Valuation approximate10-12 % of GDP . Function Creation , Cultural
Heritage and Media ’re the most highest . Triple create a value 9.5 % of total GDP

6. Economic evaluation of Non- cultural CE : Software and Digital Content
Total Market Value 2009
Total market Value of E –Learning
Billion Baht
Billion Baht
20099

7. CE : Export Value

8. The Ability of Thailand Export Competition in CE’s Product

9. Main Export of Thailand CE’s Product

10. SME Bank and Entrepreneur Development Program
Vision
"A government financial institution for development that assist and support Thai SMEs"
Mission
Support the government policies to assist and promote Thai SMEs .
Provide financial services and others response to Thai SMEs’ needs.
Promote and Develop Thai SMEs with competition potential in global stage
Develop IT technology system with Organization Management and Good Governance.

11. Credit & Service General Loan Policy Loan Other Service
Long Term Credit (Term Loan)
Economic Crisis
Short Term Credit (P/N)
SMEs Potential Development
Factoring
Food and Restaurant
Leasing and Hire Purchase
OTOP and Grass Root
Trade Finance
New Entrepreneurs
Intellectual Property Capitalization
Other Service
Joint Venture
AVAL
Letters of Guarantee
Advisory Service
Market Channel

12. Example

13. OTOP Objective Amount Interest Rate Collateral Target Condition
Expand, invest, improve, develop the products or
establishment for the business.
OTOP entrepreneurs
Target
50,000 baht but not exceeding 1,000,000 baht.
Amount
Condition
SME BANK MLR Rate
(As of 2011,the bank’s MLR =7.25%)
Interest Rate
Collateral
Comply with the notice of the bank. 

14. Credit for Innovation Objective Target Amount Condition Interest Rate
The fund to Thai SMES entrepreneurs with the product innovation, redevelopment from previous researches, invention, patent, technology, adjustment to the tolls, machinery, equipment in order to use as current capital in the business.
Target
Innovative Entrepreneurs
50, ,000,000 baht / case
Amount
Condition
SME BANK MLR Rate
(As of 2011,the bank’s MLR =7.25%)
Interest Rate
Collateral
Comply with the notice of the bank. 

15. SMEs Development Program

16. Creative Economy Developing System
Product Standard such as
OTOP Award
FDA ( Food and Drug Standard )
TIS ( Thai Industrial Standard)
- ISO ( International Organization for Standardization)
Product Development
into
Creative Product
Lead to

17. SME Development
Aim to Support and Develop Entrepreneurs both before and after lending credit
Increase Potential and Capacity in competition to Thai SMEs

18. Innovation Objective -Develop Knowledge Innovation such as
Product Evaluation adding ,
Marketing Channel, etc.
Target Group
SME BANK Client
Successful of Performance
-New Perspective and various
possibilities of business
-Product and Service
Development included
Modern Marketing

19. Idea of Creative Economy in cooperate with
Thailand Creative and Design Center ( TCDC )
SME BANK Thailand in Cooperate with TCDC increase customer capacity by creating the activity to stimulate Creative Economy Concept.
With the Program of Seminar and Coaching to enhance the product in modern style that able to complete in global market.

20. The Result of Product Development in Creative Economy Program

21. During in SME BANK Thailand Consultant
Success Case
Ms. Nattaprapa Suphakprapacharoen
Name of Company : Nattasilp
Type of Product :Home Decoration
New Product Design with the idea of Creative Economy A F T E R B E F O R
During in SME BANK Thailand Consultant

22. During in SME BANK Thailand Consultant
Success Case
Ms. Anchalee Chauykeaw
Name of Company : Anchalee Benjarong
Type of Product :Benjarong A F T E R B E F O R
During in SME BANK Thailand Consultant

23. During in SME BANK Thailand Consultant
Success Case
Ms.Kittiwan Burin
Name of Company :
Osismoda Co.,Ltd.
Type of Product :
Bag from Local Thai Fabric A F T E R B E F O R
During in SME BANK Thailand Consultant

24. THANK YOU