1. BUILDING A STRONG MEMBERSHIP BASE, WOMEN IN THE BYU-MS Asia Regional Conference - Hong Kong April 21, 2012 Helena M.A Hannonen, Ph.D.

2. Have a GOAL and know your numbers

3. Current Asia Region Membership 672 GOAL before October 1, 2012 ?

4. 2011 - 2012 Membership: 2012 - ? Contacts: 2012 - ? Attendance: 2012 - ? Events/Meetings: 2012 - ? Email Promotions: 2012 - ?

5. Membership Australia 6 BYU Hawaii 330Honolulu 28 Hong Kong 126 Manila 26 Mongolia 5 New Zealand - Shanghai - Seoul 23 Singapore 69 Taiwan 14Tokyo 36 Thailand 4

6. RULE # 1 Use Resources Chapter web site is the key – Systems for emailing – Leadership database – Member database – Calendaring and event management – Leader Resources from successful chapters – Provided by Rixa Oman and her staff – Supported by Rixa Oman and her staff at the Marriott School.

7. Rule #2 Market You are a walking billboard – Be a BYU-MS ambassador constantly Communicate virally – Email to as many sources as possible – Use social media Communicate by word of mouth – Tell about your experiences – Invite people to events – Share learning and resources

8. Rule #3 Invite to Boards Newer boards: the key to growing chapters is to first develop the board Invite and involve people to participate at the board level Mature boards: the key is to use regular rotation for board positions Invite new members to participate as others depart Change responsibilities.

9. Rule #4 Engage Be welcoming and gracious to all attendees – Hospitality and connection are key to relationships Be aware of member/visitor needs and interests – Attract great speakers and topics Engage the membership – Allow them to contribute

10. Rule #5 Plant for Eternities If you plant, you will see the harvest – Silicon Valley chapter – Joel Deceuster, from “helper” to Global Steering Committee Chair If you build, they will come – Stanford University Breakfast Briefing – Silicon Valley WOMEN

11. What’s New? 2007 Rebranding – So. Bay to Silicon Valley Chapter – Fully loaded MS web site and events calendar Relocating – from suburbs to downtown SJ Executive Briefing and Networking Breakfasts Developing Successful Careers - Workshops Silicon Valley W.O.M.E.N. – Professional networking and mentoring group for women LDS Employment Workshops

12. What’s New 2007? Dean’s Focus Groups Dean’s Reception/Seminar Viral Email Promotions – Cougar Club, Law Society, Alumni Association, Ward Lists Pass Along Cards – Contains chapter events and contact information Supporting Other Chapters With Our Workshops Virtual Board Meetings – Via conference calls

13. Invite Newer boards: the key to growing chapters is to first develop the board Invite and involve people to participate at the board level Mature boards: the key is to use regular rotation for board positions Invite new members to participate as others depart Change responsibilities.

14. Benefits Stability and longevity for the Chapter Leadership opportunities Recruiting opportunities Networking opportunities A forum for dialogue and ideas Opportunities for service Diversity of people and professions

15. Women in Labor Force (2008) EmployedUnemployedPopulation 200856%5.4%59.5% 200954%8.1%59.2%

16. Where Are BYUMS Women Leaders in 2011? International Steering Committee – 3 Marriott School – 1 Asia Region Director 46 in chapter leadership – 9 Chapter Presidents – 6 Past Chapter Presidents – 5 Advisory Board Members – 26 Executive Board Members

17. Women Leaders in 2011 Chapter Utah 12California 6 Texas 6 Hawaii 3 Monterey 1 Other USA 15 Mexico 1Hispanic 2 South America 1 Asia 1

18. First Women’s Group How it started? – “We need something for women” fall 2004. – Needs assessment and survey fall 2004. – Silicon Valley WOMEN (Women’s Organization for Mentoring, Education, and Networking) was organized in 2005. Quarterly meetings Functional groups (accounting, real estate, law, etc.) Work with Management Society chapter

19. Benefits to Women Networking and mentoring Flexible work for educated women who wanted to stay home to raise families Connection to professional community Skill development and continued education Add value to self confidence and esteem Time to serve and relax

20. Chapter Benefits Different perspectives and skills Increased membership and networks Better organized events Improved communication More fun More beauty Better training for future leaders

21. Include Women Invite them to boards and meetings Listen to women’s suggestions and recommendations Move from “old boy network” to networking will all Build on skills and talents women bring to any organization

22. Female Global Leadership Conference Participant 2011 “If I had known about BYU Management Society when I was young, I would have learned to run my home better. I would have been a better wife, companion, mother, and member of my community and Church. Thank you for this. It is not too late for me…or my children and grandchildren.” “Moral and ethical leadership starts at home.”

23. Other Opportunities Business travelers, expatriates, diplomats University students from around the world People on short-term assignments – Researchers, speakers, consultants, trainers Migrant or seasonal workers Visiting relatives Other chapter members from around the world

24. Ideas? WHO do you know in Asia region? How can you introduce them to each other? When will you follow up? Every stranger today is a potential BYU-MS member tomorrow…and a friend forever.