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Published byCaleb Dunlap Modified over 11 years ago
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The Role of Communications in Promoting Multi-Stakeholder Action for Combating NCDs
Christy Feig, MPH
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Role of Communications
NCD Action Plan objectives Possible communications tactics Case study: using media partnerships to fight HIV
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NCD Action Plan Objective 1
To raise the priority accorded to NCDs in development work at global and national levels, and to integrate prevention and control of such diseases into policies across all government departments.
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NCD Action Plan Objective 2
To establish and strengthen national policies and plans for the prevention and control of NCDs.
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NCD Action Plan Objective 1 and 2
Decision makers: Development agencies UN system Policy makers: Ministers of Health, Finance, Transportation, Education, Agriculture, etc…
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NCD Action Plan Objective 1 and 2
Communications Tactics Get solid data -- must show cost-effectiveness of prevention Make NCDs relevant to the current economic situation Integrate NCDs into infectious diseases
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NCD Action Plan Objective 3
To promote interventions to reduce the main shared modifiable risk factors for NCD: tobacco use, unhealthy diets, physical inactivity and harmful use of alcohol.
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NCD Action Plan Objective 3
Change Policy Policy makers Food and beverage companies, food retailers Change Behavior Civil society
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NCD Action Plan Objective 3
Communications Tactic: Media Partnerships Reach - incorporating NCD content across platforms, can reach millions of households, start discussions and change trends Access / Power - influential players in a community / country / industry drive policy agendas
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NCD Action Plan Objective 4
To promote research for the prevention and control of NCD. Communications Tactic: Publication in scientific journals
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NCD Action Plan Objective 5
To promote partnerships for prevention and control of NCD. Communications Tactics Play to your strength - WHO lead agency for health. Partnering with leaders will get you visibility and credibility. Consistent messages are essential Strong calls to action
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NCD Action Plan Objective 6
To monitor NCD and their determinants and evaluate progress at the national, regional and global levels. Communications Tactic: Capture and promote success stories
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Case Study: International Media Partnerships
The Global Media AIDS Initiative Russia, 2004 Gov’t HIV spending: 4 million USD Public service ads HIV themes News Entertainment programming Donated airtime, ad space Source: Kaiser Family Foundation
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Case Study: International Media Partnerships
The Global Media AIDS Initiative Russia, 2004 2004: 4 million USD 2007: 65% of Russians familiar with campaign Source: Kaiser Family Foundation 200 million USD
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