1. BYU App Measurement Competition Matt Belkin Senior Vice President – Emerging Business Aaron Stern Senior HR Business Partner – HR

2. BYU App Measurement Competition Competition Overview Objective: Measure unique users to iPhone application Key Dates Kick-off–2/12 Signup Deadline–2/16 Application Development and Upload–2/16 to 3/16 SiteCatalyst Tracking–3/23 through 4/5 Finals–4/10 Rules Create and implement app with Omniture App Measurement Solution (app must be original creation of team) Winning Apps selected based on the total number of unique users accessing the app between March 23 rd and April 5 th Reporting Reports delivered daily from 2/16 to 4/6 to email distribution list showing views and visits. September 19, 2015 © 2008 Omniture Inc, Confidential & Proprietary 2 Awards: Top 4 Teams

3. BYU App Measurement Competition Developer and Upload Instructions How to Become a Developer Steps: 1.Sign up as a Standard Developer at: http://developer.apple.com/iphone/program/apply.html http://developer.apple.com/iphone/program/apply.html 2.Pay $99 Developer Fee 3.Develop Application 4.Upload Application Reimbursement: 1.Submit Proof of Developer Registration and Application Upload to the Rollins Center for Entrepreneurship & Technology at BYU. 2.Receive Reimbursement for Developer Fee September 19, 2015 © 2008 Omniture Inc, Confidential & Proprietary 3

4. BYU App Measurement Competition Implementation Instructions (1)Review Documentation App_Measurement_for_iPhone_Implementation_Manual.pdf BYU App Measurement Competition 2009.ppt (2)Install App Measurement Libraries OMAppMeasurement.h (Objective-C header file) libOmnitureAppMeasurement-iPhoneSimulator.a (Simulator Library) libOmnitureAppMeasurement-iPhoneDevice.a (Production Library) (3)Instantiate Instance Reference iphone_config.h Set app name in config: s.pageName = @"app_name"; (4)Call Collection Methods to Send Analytics (void)viewDidLoad { s.prop1 = @"app_name_action_name"; [s track]; } September 19, 2015 © 2008 Omniture Inc, Confidential & Proprietary 4 Notes Makes direct HTTP 'GET' request Includes simulator library Can be configured to measure links or “pages” Can measure micro or macro activity

5. BYU App Measurement Competition Validation (1)Use Simulator Debugging Console to Verify Requests (2)Review Competition Dashboard to Ensure Access is Measured App Measurement Team Report App Action Report (3)Offline Activity is Not Measured (4)Metrics Dashboard: Views and Visits (frequency) Judging: Unique Users (reach) September 19, 2015 © 2008 Omniture Inc, Confidential & Proprietary 5