1. 3.01-C Technology in Product/Service Management

2. Intro Describe the use of technology in Product/Service Management

3. Technology in Product/Service Management Applications of Technology in Marketing: 1. Point-of-Sale Systems 2. Interactive Touch Screen Computer – Scanners at cash registers, touch screens, –hand-held devices at checkout – Example: Kiosks

4. Technology in Product/Service Management Continued 3. Interactive TV 4. Customer Relationship Management – Where TV is like a computer- order movies, click on Ragu for recipes, order food – A customer can track an order. The CRM or business can track customer satisfaction

5. Technology in Product/Service Management Continued 5. Enterprise Resource Planning Systems – Software that allows all parts of the company’s management to be integrated

6. Technology in Product/Service Management Continued 6. Internet – Wi-Fi – Search Engines – E-mail – E-commerce

7. Technology in Product/Service Management Interactive TV helps marketers to develop a database of their uses This database analysis helps see the customer’s reaction to products They are testing Interactive TV for promotion

8. Section Activity Using the internet, have students visit an online retail store. - What information does the company save about you? - How can the company use that information?