1. 3.01-C Technology in Product/Service Management

2. Intro Describe the use of technology in Product/Service Management

3. Technology in Product/Service Management Applications of Technology in Marketing: 1. Point-of-Sale Systems 2. Interactive Touch Screen Computer 3. Interactive TV 4. Customer Relationship Management 5. Enterprise Resource Planning Systems 6. Internet

4. Technology in Product/Service Management Point of Sale – Scanners at cash registers, touch screens, hand-held devices at checkout – Example: Kiosks Interactive Touch Screen Computers Interactive TV – Where TV is like a computer- order movies, click on Ragu for recipes, order food

5. Technology in Product/Service Management CRM- Customer Relationship Management – A customer can track an order. The CRM or business can track customer satisfaction ERP- Enterprise Resource Planning – Software that allows all parts of the company’s management to be integrated Internet – Wi-Fi – Search Engines – E-mail – E-commerce

6. Technology in Product/Service Management Interactive TV helps marketers to develop a database of their uses This database analysis helps see the customer’s reaction to products They are testing Interactive TV for promotion

7. Technology in Product/Service Management Sources: – Marketing Essentials