1. International Student Competition «Golden Compass» www.goldencompass.kh.ua

2. Presentation for the Participants of the Competition

3. About the Competition  «Golden Compass» - is the unique project in the modern educational space that united students, lecturers and business representatives from many countries of the world for the purpose of forming highly qualified staff.  Foundation Year – 2007.  Competition Organizer – Simon Kuznets Kharkiv National University of Economics.  Motive (idea of the competition) – forming of the professional competences among the students of the following directions of training: business, management (marketing), advertising and communications, computer science.  Participation – is free.

4. Mission and Targeting  Mission – forming of the professional elite in the sphere of business, management (marketing), advertising and communications, computer science.  Targeting – informational platform for professional acquaintances, sharing the experience and unique practical knowledge, establishing of cooperation between students, lecturers and business representatives.

5. Competitive Advantages  Up-to-date and trend topics.  Competitors execute real, not virtual projects.  Jury members – are representatives of business exclusively.  Contest – is the team competition.  The International Business Forum in the field of effective solutions «BRAND.COM» is carried out in the framework of the Competition.

6. Competition Participants  During the existence of the Competition, over 2000 participants from 83 universities, academies and institutes of 9 countries of the world took part in it.  During 7 years of its existence the Competition was attended by 2420 students, lecturers and specialists.

7. Competition Topics Each year the organizers suggest a new topic to develop a competition project:  2007 – «Mobile Market»;  2008 – «Banking Services Market»;  2009 – «Insurance Services Market»;  2010 – «Metropolis as a Brand»;  2011 – «Ukraine as Brand»;  2012 – «University as Brand»;  2013 – «ECO-TREND-2013»;  2014 - Information technology: products and services.

8. Awards  The participants of the contest which have not reached the final, will receive a Certificate of Participant.  The finalists receive the diplomas of Participant of Final, testifying to the high results, shown at the Competition, and getting in the short-list.  The prize-winners receive the diplomas for the ІІ and ІІІ places, and the winner – diploma for the І place, «Golden Compass» statuette and a special cake.  All the finalists have an opportunity to win some contest nominations and nominations suggested by the jury members, to be invited for an in-depth training or job in their company.  All the finalists receive valuable and memorable presents from the competition partners.

9. Coments Elena Derevianko, managing partner of «PR-Service», vice-president of the Ukrainian PR-League, PhD, associate professor: «Alexey Kononov’s enthusiasm, who is the ideological inspirer and "perpetuum mobile" of the contest has turned "The Golden Compass" into one of the best areas for professional communication between promo experts of different specializations, generations, ideologies. And from year to year, this tradition only strengthens». Irina Zolotarevych, the General Director of Agency of Pleon Talan, Member of the Board of the Ukrainian Association of PR: «Each year the forum manages to gather professionals, which you can not always meet at the “adult” festivals. The best experts of the branch don’t spare their time and efforts to visit Kharkiv, to assess students’ works and to read the reports performing the latest achievements in the communication sphere. Undoubtedly, the organizers of this initiative, managed to create a powerful educational platform that provides a continuity of experience between different generations of PR experts and professionals in advertising sphere». Oksana Todorova, President of Corporate Media Association of Ukraine: «The Competition «Golden Compass» has passed the qualitative evolution. From the format “festival at the department” and “training platform for the future PR-experts” it grew into the platform for the serious and complex practical training of future professionals in the sphere of communication. Today the real companies and existing brands are considered in the competition projects, and many participants managed to go from training-virtual plane to practical work”.

10. Season 2014/15  Topic: «Youth projects: initiatives, events, associations, business».  Directions: PR-projects/PR-support; Advertising Campaign/Advertising Support Start Up projects.  Languages*: Ukrainian, Russian, English. * If it is necessary the interpreter may work with you.

11. Team Composition  No more than 10 participants and 2 supervisors (year of study, qualification level of preparation (Bachelor’s or Master’s Degree) and specialty are of no importance).  One team may submit no mare than one project for each direction.  The quantity of teams from the University is not limited.

12. Schedule  Acceptance of applications– up to November 25, 2014.  Preliminary stage (without participants’ presence) – November 1, 2014- January 12, 2015.  Assessment of the projects and determination of the finalists – up to January 26, 2015.  Informing on results of the preliminary stage and the final composition of the participants (top 10 teams in each direction) - February 1, 2015.  Final Stage – February 1, 2015 – April 10, 2015.  Final – April 22-24, 2015.  The Final will take place in Simon Kuznets Kharkiv National University of Economics – Ukraine, Kharkiv, prospect Lenina, 9-А, metro station «Naukova».

13. Participation in the Competition Application form, task for the preliminary and final stage, criteria of evaluation, composition of the jury and other information you may find here: www.goldencompass.kh.ua.

14. Winners of the Competition  2007 – Kharkiv National University of Economics;  2008 – Kharkiv National University of Economics and Karazin Kharkiv National Ubiversity;  2009 – Karazin Kharkiv National Ubiversity;  2010 – V. Hetman Kyiv National University of Tconomics;  2011 – Kyiv National University of Trade and Economics;  2012 – Kharkiv National University of Economics;  2013– PR-sections: Odessa National Academy of Food Technologies, Institute of Journalism of Shevchenko Kyiv National University, Mechnikov Odessa National University, Natonal Technical University “Politechnical Institute” Advertising sections: Mechnikov Odessa National University and International Business Academy (Almaty, Kazakhstan).

15.  2014: Section PR. Business Communication – Students of Voronezh State Technical University (Russia) and Sumy State University (Ukraine); Section PR. Social and educational initiatives – Students of the Institute of Journalism of Taras Shevchenko Kyiv National University (Ukraine); Section Advertising campaigns – Students of the Institute of Journalism of the Belarusian State University (Minsk) and Taras Shevchenko Kyiv National University (Faculty of Economics); Section Start up project – the students of the National Technical University "Kharkiv Polytechnic Institute" (Ukraine). Winners of the Competition

16. Competition Partners The Competition is supported by the national and international companies, public organizations, professional associations and the media. Over the years among them there were:

17. Contacts Olexiy KONONOV– PhD (Philosophy), Associate Professor, Head of the Department of Corporate Communications and Marketing of S. Kuznets KhNUE, Director of the International Student Competition “Golden Compass” Tel.: +38 (057) 702-09-96, +38 (050) 301-50-06, e-mail: kononov@hneu.edu.uakononov@hneu.edu.ua Yulia KOSOVA – Senior Lecturer of the Philosophy Department of KhNUE, Organizing Committee Member of the International Student Competition “Golden Compass”, Curator of the Foreign Participants. Tel.: +380 (57) 702-06-97, моb.: +380 (099) 498-29-78, e-mail: yulia.kosova@gmail.com

18. Thank You For Your Attention. We Invite You to Take Part in the Competition! www.goldencompass.kh.ua