Download presentation
Presentation is loading. Please wait.
Published byAlexis Alberta Griffin Modified over 9 years ago
1
(The National Restaurant Association)
2
Founded in 1919: Kansas City Restaurant Association, with 43,000 restaurants Prohibition movement made the NRA change its marketing tactics Led to the first “chain food”: White Castle Post WWII triples revenue: 60,000,000+ meals per day Led to the creation of an Educational Department 1950’s: “Speedee System -> Fast Food” and “Take Home Deal -> TV Dinner”
3
1980’s: Moved to Washington D.C. and became more politically active Established the NRA Educational Foundation Put more focus on the training rather than the consumption 2011: Created the Kids LiveWell campaign Now: Restaurant industry is the country’s second highest private-sector employer
4
Promotes entrepreneurship and hospitality Advocates for operational freedom Supports small businesses in the food industry Protects the rights of every food employee in the country
5
Starting restaurants Restaurant chains Fast food restaurant chains Local restaurants Bakeries
6
http://www.restaurant.org/Membership/Join http://www.restaurant.org/Membership/Join
7
What they argue for: Tip-reporting rules Tip taxes Business meal deductibility Employment law Healthcare reform
8
Nutrition disclosure Serving customers with food allergies/restrictions Swipe fees National trans-fat ban Food marketing to children Childhood obesity
9
*Court case won over swipe fees Violated what Congress tried to do in making swipe fees, ensuring they were “reasonable and proportional” to the transaction cost Proposed bill against patent trolls *Court case won over false advertising and review submitting online
10
Graphs and pop-out statistics Videos and advertisements pushing specific events Appetizing food visuals Links to get involved within the NRA http://www.restaurant.org/Home
11
Kids LiveWell Recipe Challenge Kids LiveWell Recipe Challenge NRA Show 2014 Nutrition Executive Study Group Maintain top quality throughout all restaurants Brainstorm healthy recipes and dishes to give to restaurants Contact local and state legislators in order to advocate for nutrition acts to be put on the policy agenda
12
www.restaurant.org www.restaurant.org www.wikipedia.com/nra www.wikipedia.com/nra
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.