1. --- Bold and fearless Shanglin Yang Advisor: Prof. C.-C. Jay Kuo

2.  Range  Speed  Safety  Sharpen weapon  Force the Giant to walk across the Wall

3. Timeline for Tesla 07/01/03 Tesla Motors Tesla Motors is incorporated July 2003 03/17/08 Tesla Roadster Tesla Motors Begins Regular Production of 2008 Tesla Roadster 10/15/08 Elon Musk assumes leadership of the company as CEO and product architect 03/26/09 Model S Tesla Model S unveiled! 06/22/12 Model S deliveries begin 02/09/12 Model X Tesla Unveils Model X Model S Tesla Roadster 02/26/14 Battery Factory Tesla Motors announces plan for battery Gigafactory

4. Awards for Tesla in 2015  The best-selling electric car in the U.S. during the first quarter of 2015  Consumers Report awarded Tesla with Best Service & Repair (2015), Best Overall Car (2014 & 2015), 99 stars out of a possible 100 ;  Strategic Vision's America's Most Loved Vehicle for 2014&2015  2015 Top/Fastest Green Car from AAA  MIT names Tesla Motors 2015 Smartest Company

5. WhyTesla ? Why Tesla ?

6. 1: Technology and Products “Aim to provide the best products for customers”  Leading battery and charging technology  Highest NHTSA safety rating Top speed to 250 km/h and accelerate from 0 to100 km/h within 3.3-second, While the normal speed is below 100 km/h.  The fastest 4-door sedan in history  The longest range The maximum range is 426 km with 85 kWh, while others can only achieve 150 km. Super charge : Finish 80% charging within 30 minutes

7. Complexity is hidden behind an elegant and functional design.  Totally Touchscreen Display 1: Technology and Products “Aim to provide the best products for customers”  Simple and reliable powertrain  lowest drag coefficient

8. 2: Market Strategy Positioning Luxury vehicles All-electric green vehicles Sports cars in fashion Target customers Expand the products value Uniqueness Direct sales Buy or Reserve a Tesla directly online Community building feedback arrange a test drive

9. Long-term plan 2: Market Strategy Gigafactory : The lithium-ion battery factory, reduce battery prices by 30% by 2017 Supercharger : Coverage reach 98% of U.S. population by 2015 Activate the market Number of electric car sales by year and country

10. Comparison between Apple and Tesla CEO similarities Elon Musk & Steve Jobs Products and Strategy similarities Not the creator but the Best products maker Convince People to buy their products The leader of the area

11. Conclusion what can we learn from Tesla ? (1) Start with a great product, and make it better ! (2) Break the traditional constrains and redefine the products ! (3) Accurate products positioning and target customer searching ! (4) Focus on the customer experiences