1. Communicating Benefits Outside Your Generational Comfort Zone ISCEBS Webinar August 21, 2008

2. A Looming Disconnect Increasingly complex benefit responsibility for employees Multiple generations in the workforce Wider use of “new media”

3. Choosing Benefits

4. Jennifer Newperson 25 year old single new hire Full time $36,000 salary Next 30 days, choose all benefits

5. Between now and the end of the next 30 days, what benefit choices would she need to make at your organization? Health insurance coverage Dental coverage Flexible spending account participation Dependent care spending account participation Health savings account participation Retirement plan participation Retirement plans and investment choices Vacation buy or sell Life insurance Disability coverage Voluntary benefits

6. Complex Decisions Which medical plan? $$ now and later? FSA/HSA/HRA? Save a % of pay for retirement? How much is that? What investment funds to select? Can I buy more vacation? Do I have the right life insurance? Do I have to have disability benefits? Am I ever going to have fun again?

7. Difficult Financial Concepts Net pay Cash flow Pre tax Investment fund types Tax bracket Eligible claims Year end carryover Deductible Reasonable & customary fees

8. Now Jennifer again, where will she get information about your benefits? Check off sources of information at your organization. Meetings Brochures Newsletters Internal benefits website Vendor decision tools Posters E-mails Vendor websites Flyers C. D.'s Tutorials Videos Newspapers Blogs Podcasts FAQ Wiki

9. Four Generations in Workforce

10. www.boomerproject.com

11. Who We Are Generational Values Defining Events

12. Conformists, conservatives Generational Values Dedication and Sacrifice Hard work Patience Respect for authority Duty before pleasure Honor Generational Values Dedication and Sacrifice Hard work Patience Respect for authority Duty before pleasure Honor Silent Generation Defining Events Great Depression The New Deal WWII Defining Events Great Depression The New Deal WWII

13. Driven Soul Searchers Driven Soul Searchers Generational Values Personal gratification Entitlement Control Won’t Accept the Status Quo Work Ethic Generational Values Personal gratification Entitlement Control Won’t Accept the Status Quo Work Ethic Boomers Defining Events Prosperity Children in spotlight TV Suburbia Assassinations Vietnam Civil Rights Cold War Women’s liberation Defining Events Prosperity Children in spotlight TV Suburbia Assassinations Vietnam Civil Rights Cold War Women’s liberation

14. Risk-takers Skeptical Focus on job, not hours Risk-takers Skeptical Focus on job, not hours Generational Values Technosavvy Think Globally Self-reliance Diversity Pragmatic Generational Values Technosavvy Think Globally Self-reliance Diversity Pragmatic Generation X Defining Events Watergate Single parents Latchkey kids MTV AIDs Computers Challenger Glasnost Berlin Wall Defining Events Watergate Single parents Latchkey kids MTV AIDs Computers Challenger Glasnost Berlin Wall

15. Optimistic Co-dependent Tenacious Optimistic Co-dependent Tenacious Generational Values Confidence plus Civic duty Achievement Street smarts Multi-tasking on steroids Fearless Generational Values Confidence plus Civic duty Achievement Street smarts Multi-tasking on steroids Fearless Millennials Defining Events Internet Chat School violence Over-involved parenting Multi-culturalism World Trade Center attacks Gulf War Iraq Defining Events Internet Chat School violence Over-involved parenting Multi-culturalism World Trade Center attacks Gulf War Iraq

16. Four Generations = Different Preferences Silent Generation Baby Boomers Gen X Millennials

17. Everyone is in information overload!

18. Silent Generation: Information in Print World Newspapers Magazines Books Meetings Television Radio Telephone Internet

19. Boomers: Information in Age of Aquarius Newspapers Television Meetings Books Radio Peers Internet

20. Generation X: Information in Digital World Internet Blogs Emails Wikis Podcasts Videos Print Meetings

21. Millennials: Information in New Media World Text Messages Wikis Blogs Internet sites Videos Podcasts Online communities Emails

22. New Media Technology based Mobile Interactive User-generated Wireless Peer to Peer Ultrahigh Speed Instantaneous Response

23. New Media Blogs Podcasts –Sound Text Messaging Networks Online Communities Wikis Mashups mymoneyblog Vault ITunes –NPR rebroadcast Otair Omnilert Wesabe Wikipedia Mapdango

24. New Media www.mint.com www.mymoneyblog.com www.cleverdude.com www.choate.com www.abcnews.go.com www.wikipedia.com www.mapdango.com www.metacafe.com

25. What “new media” sources of benefits information are available at your organization? Wiki's Blogs Podcasts Interactive discussion rooms Text message announcements Online communities Online mentoring Cell phone alerts Interactive personalized websites Internal search engines

26. Where to go from here??

27. Blocking & Tackling Who’s your audience? What’s your message? What behavior needs to occur? What does the audience pay attention to? What media is available? Timing? Budget?

28. Back to Jennifer New Hire What are her likely preferred sources of information? What does she need to decide? What does she need to know from your organization to do that? What information’s available? What can be added? What can be developed?

29. Questions?

30. Additional Resources www.28media.com –Sharif Ewees Global web tools –Debbie Slappey – Mercer –Michael Rudnick – Watson Wyatt Southeastern Institute Of Research www.technorati.com/business/ http://37signals.com/ http://en.wikiversity.org/wiki/Web_2.0#Wikis

31. Communicating Benefits Outside Your Generational Comfort Zone Jackie P. Jackson 804-864-1925 jpjackson@jackconsultingllc.com www.jackconsultingllc.com