1. Product & Service Innovation Delphine Truong Caroline Valière Camille Le Vavasseur Unseaming wardrobe Team 6 Team 6

2. As toddlers grow up very fast, their wardrobes have to be renewed frequently. How do parents deal with their children’s wardrobe? They buy new clothes They buy second hand clothes They get second hand clothes from their personal network I. The Problem

3. II. Problem Analysis Money consuming  To renew the wardrobe often, with good quality clothes is expensive Time consuming  Going to the stores, finding the clothes, getting rid of them Space consuming  Where to keep the wardrobe? Lack of personalization  Limited choice if tight budget

4. Example: Delphine’s former style

5. III. Options Service Parents can sell and buy second hand clothes in: - Local shops - Professional online website  Many similar services already exist Extensible materials -Ally fabrics and extensible materials - Polyvinylchloride - Inspired by “stretched ceiling”  Not very adapted to clothing Multi-sized clothes with zippers  Unaesthetic aspect; difficult to have more than one extra size

6. Our solution Concept brand: Multi-sized items 3 layered seams When the kid grows up, parents can undo the stitches easily and keep the item longer Gain several centimeters in length and width Sewing techniques: - Catchstitch sewing technique http://www.youtube.com/watch?v=uJUL3tu-Fec http://www.youtube.com/watch?v=uJUL3tu-Fec - Shoulders: several techniques (wrinkled, node…)

7. Prototypes Drawings & demonstration Shirt with adjustable braces: Average clothes sizes for kids between 2 and 5 years old:

8. Benefits Cost saving: buy three times less clothes Time and effort saving: - No need to go shopping as often - No need for the parents to sew themselves Space saving: divides wardrobe size by three Fashionable: size is more adjusted to the measurements of the kid

9. Obstacles & solutions (I) Buyers can mess up between the 2 seams when taking them off  Use different thread colors or printing different colors along the threads inside the garment. Buyers don’t necessarily have the tools and skill to take off the thread easily.  Propose to buy the tools to remove stitches and a small user’s guide

10. How to remove stitches

11. Garments for babies are more constraining and difficult to conceive From a certain age, kids don’t grow as fast anymore and they also damage their clothes very quickly.  Collection from 2 to 6 years old With some fabrics and strong colors, taints fade away  Use light colors, good quality fabric and dye Not suitable with too thick fabrics because of the several layers  Use thin fabrics Limited span of clothes type and designs  Use this constraint as a core style that will characterize the brand Obstacles & solutions (II)