1. NAU & KNAU An Effective Public – Private Partnership

2. KNAU Coverage

3. KNAU Weekly Audience 64,000 Listeners

4. Ardrey Auditorium 1450 Capacity

5. KNAU Weekly Audience 64,000 Listeners

6. KNAU Audience Flagstaff-Prescott Market # 1 Morning Drive # 1 Evening Drive # 1 Age 35-64 Demographic # 2 Overall Flagstaff-Prescott Arbitron Market, Fall 2003, M-Su, 6a-12p, 12+

7. KNAU Audience National Rank – Market Share 1 – WPSU Penn State University, State College, PA 2 – WUOM University of Michigan, Ann Arbor, MI 3 – WVTF Virginia Tech, Charlottesville, VA 4 – KNAU Northern Arizona University, Flagstaff-Prescott, AZ 5 – WFSU Florida State University, Tallahassee, FL Arbitron Fall 2003 835 stations ranked by Radio Research Consortium

8. KNAU Creates Goodwill for NAU KNAU is a valuable and positive asset of Northern Arizona University 94% Agree 2% Disagree 4% No opinion 82% Agree Strongly FMR Associated survey March 2003 of 400 person sampling in Prescott, Show Low and Page

9. NAU Support Leveraged  KNAU raises three additional dollars for every dollar NAU invests in KNAU  In FY03 KNAU’s State Appropriation of $387,000 was leveraged to $1.6 million cash

10. Underwriting Revenue

11. Membership Revenue

12. KNAU Less Dependent on NAU State Appropriation As Percent of Total Revenue

13. KNAU Today  Native Partnerships  FCC applications pending  Best of Flagstaff  Financial challenges

14. 64,000 weekly audience X 9 hrs time spent listening per week X 52 weeks per year = 30 million listener hours per year

15. $387,000  30 million listener hours = 1 cent per listener hour

16. KNAU  Is a model public-private partnership  Creates widespread goodwill for NAU  Is cost effective outreach