1. Photography & Illustration Use in Graphic Design Seçil Toros

2. Photography and Illustrations Photography – Why do we use photographs? – Types of Photography Candid Staged Illustrations – Why do we use illustrations? – Types of illustrations Editorial Advertising

3. PHOTOGRAPHY Photography is a real profession Strong expressive tools They are mostly proving a point. Screen shot of a period of time. Documet of reality and evidence

4. PHOTOGRAPHY

5. Since computer and digital techniques developed and become common, the believe in photographic reality lost its power

6. Photography: Reality

8. Photo=Context

9. Photo=Context and gives power

10. PHOTOGRAPHY Candid (photojournalism) No studio No models People are real Places are real Scenee are natural (real life) Staged Shot in a studio / a stage place Models are used Fake objects /make up objects Lights and effects Composed before

11. PHOTOGRAPHY CandidStaged

12. ILLUSTRATIONS An illustration is a visualization or a depiction made by an artist, such as a drawing, sketch, painting, photograph, or other kind of image of things seen, remembered or imagined, using a graphical representation. Human produced drawings (hand made or computer generated) Are not art objects Make visual statements Tools for communication Created for commercial purposes

13. ILLUSTRATIONS Illustrations are the most artistic forms of graphic design

14. ILLUSTRATIONS Why do we use illustrations?

15. Illustrations can show something that can not be photographed

16. …that are too small … that are too big Illustrations can show something that can not be photographed

17. …that are impossible to be photographed Illustrations can show something that can not be photographed

18. … that do not exist Illustrations can show something that can not be photographed

19. … that do not exist (fantasy) … that do not exist anymore Illustrations can show something that can not be photographed

20. … process.. time line (story) Illustrations can show something that can not be photographed

21. Illustrations are considered to have highly emotional and humanistic quality

25. ILLUSTARTIONS Editorial Explains the text Explanatory communication More technique drawings Process and details Advertising Aim is to sell Persuasive communication Emotional drawings Fashion, book covers, packaging, posters, magazine cover or ads, greeting cards etc.

26. Is this a photograph or an illustration?

28. There is no untouched photography anymore

30. How to decide what to use

34. References Arntson, Amy E. (2012). Graphic Design Basics. Wadsworth, Cengage Learning, Boston.