1. Objectives & positioning Capturing share of stomach growth opportunity by offering more options for baby foods Boosting Dumex brand image as an innovative child nutrition expert Vietnam objectives Primary benefit –Enriched nutrition, even while learning to chew Secondary benefit –Teeth & bone development Product positioning

2. Product summary Product –Dumex Rusks (150g) –Two variants: Original, Mung bean Formulation Key ingredients: –DHA –Prebiotics –Calcium Selling price (CEP) –VND 26,000 / box Retailer Buy-in price (RBP) –VND 25,000 / box Shelf life –15 months Claim: “Enriched nutrition, even when learning to chew” Preliminary

3. Dumex Rusk proposed pricing at index 124 with Nestle Price per 150g / per pack VND Price index Nestle = 100 Source: Market visits 10.79.39.17 10.7 USD / kg

4. Rusks – Launch date on Mar 08

5. Rusks – P&L - 08

6. Rusks – Sales 08 phasing